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Skills: • Digital Marketing • Leadership • Strategy • Advertising • Marketing • Data Analytics • Mobile • Video • Business Development • Technology • Management • CRM • Performance Metrics • Account Management • Product Development • Product Positioning • Sales Collateral • SaaS • Project ManagementQualifications• Strategic client relationships partnering to develop and execute goal oriented marketing initiatives• Online advertising with holistic understanding of the digital media landscape and consumer behavior• Create, sell and implement strategic advertiser plans to achieve marketer needs across the full range modalities, targeting abilities and creative solutions• Research and analytics of both a behavioral and attitudinal nature specific to client audiences and vertical segmentations• Develop and manage a global team with proven track record of success in exceeding revenue goals• Quantitative analysis of online and offline behavioral data evaluating volume, probability, trends and audience profiles• Cross-platform advertising solution development delivering on both branding and direct response metrics• Advertiser intelligence designed to provide deep understanding into customer mindset to drive prospective customers to know, love and buy their brands, online and offline
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AdvisorLaunchpoint Jan 2023 - PresentEmeryville, California, United StatesLaunchPoint is a California-based 501(c)(3) non-profit organization that provides high-quality, professionally relevant, paid internships to college students from low-income, underrepresented areas and connects them with companies committed to diversity, equity, and inclusion. -
Digital Marketing Advisor & ConsultantEmpowered Experience Apr 2021 - PresentSan Francisco Bay AreaInnovator of customer success and sales support services for digital transformation. Technology start-up and change management advisor. Advertising and marketing expertise in account management, team development, insights analysis, solutions marketing, and sales enablement programs. -
Executive Director, Client SuccessVericast Jul 2017 - Oct 2018San Francisco Bay Area• Develop and manage Account Management and Sales Strategy teams of 40+ consumer facing professionals with proven track record of success in exceeding revenue goals.• Took team from reactive customer service to proactive client advocates responsible for generating 20% campaign up sell revenue growth and 90% retention.• Implemented account segmentation, service levels and operational efficiencies resulting in improved client experience, error reduction and reinvestment of resources into key focus areas.• Defined and owned client success playbook including relationship management framework, solutions strategies, best practices and operational metrics for customer lifecycle stages.• Successfully designed and led services organization through company merger exceeding internal goals and benchmarks. -
Executive Director, Solutions MarketingVdx.Tv Apr 2012 - Jul 2017San Francisco Bay Area• Create, sell and implement custom strategic advertiser plans to achieve marketer needs across the full range modalities, targeting abilities and creative solutions.• Developed industry topics presentations for subjects such as attribution, cross-platform video, brand safety, data management platform integration, saturation and duplication resulting in average $1M incremental revenue monthly.• Cross-platform advertising solution development delivering on both branding and direct response metrics across display, print and broadcast for a diverse client portfolio.• Refined production and delivery of thousands of marketing materials and client deliverables. • Oversight of sales lift measurement, foot traffic studies and integrated attitudinal brand response surveys tied to over $100M+ in revenue.• Qualitative and quantitative analysis of online and offline behavioral data evaluating volume, probability, trends and audience insights. -
Executive Director, Audience InsightsVdx.Tv May 2010 - Apr 2012San Francisco Bay Area• Provide product development for the rollout and scalability of self-service SaaS audience diagnostics interface for agencies and advertisers.• Deliver, retain and grow audience analytics software via proprietary technology leveraging SaaS based business model focused on scale, automation and operational excellence.• Trained and supported Account Management and Sales teams to support brand intelligence analysis of audience interests, intentions and actions encompassing both proprietary and 3rd party data sources including both online and offline behaviors.• Developed client strategies and marketing solutions for key clients based on custom audience profiles.
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Director, Advertiser ServicesVdx.Tv Apr 2007 - Apr 2010San Francisco Bay Area• Built and managed international team of account managers responsible for $60MM in quarterly revenue.• Established an industry leading reputation in client services achieving a 95%+ renewal rate in revenue month over month.• Recognized year over year 150% growth in revenue.• Developed go-to-market strategy and execution of new products including video engagement creative, dynamic ads, contextual advertising, audience profile targeting, brand lift program, re-marketing and integrated sponsorships.• Supported renewal sales efforts providing analysis and up sell opportunities for proposals achieving 80% renewal win rate.
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Senior Account ManagerVdx.Tv Apr 2004 - Apr 2007San Francisco Bay Area• Responsible for management of interactive media plans for diverse client list of Fortune 500 companies including P&G, AT&T, Nissan, Verizon, Nike, Visa, as well as the top advertising agencies.• Analysis of internet trends and performance drivers to determine optimization strategy for maximum efficiency based on the specific needs of each campaign.• Successfully realized various contractual provisions including CPC, CPA and revenue share deal terms, actualizing customer ROI and internal revenue benchmarks within competitive industry landscape.
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Account Development ManagerLooksmart Jan 2003 - Mar 2004• Designed and optimized high performance SEO campaigns for key clients including Amazon and eBay.• Responsible for contract terms leveraging various pricing models to maximize company revenue evaluating opportunity cost and scalability. -
Senior Client Services ManagerHere! Media Dec 2000 - Sep 2002• Launched advertising opportunities across websites and mobilized services and operations teams for client support.• Developed and realized advertiser sponsored content driving website traffic and creating new revenue stream for the company. -
Affiliate Relations ManagerFox Sports 1993 - 2000Owned cable provider contract negotiations and marketing for channel distribution achieving 100% market saturation.
Kelle Martin Skills
Kelle Martin Education Details
Frequently Asked Questions about Kelle Martin
What company does Kelle Martin work for?
Kelle Martin works for Launchpoint
What is Kelle Martin's role at the current company?
Kelle Martin's current role is Executive Client Success Professional.
What is Kelle Martin's email address?
Kelle Martin's email address is ke****@****ion.com
What is Kelle Martin's direct phone number?
Kelle Martin's direct phone number is (510)-250*****
What schools did Kelle Martin attend?
Kelle Martin attended Uc Irvine, University Of California, Irvine.
What skills is Kelle Martin known for?
Kelle Martin has skills like Online Advertising, Digital Media, Ad Networks, Behavioral Targeting, Ad Serving, Mobile Advertising, Digital Marketing, Lead Generation, Strategy, Mobile Devices, Display Advertising, Account Management.
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Kelle Martin
San Francisco, Ca4gmail.com, grailbio.com, giantagency.com, grail.com3 +161090XXXXX
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