Kelle Martin Email & Phone Number

Emeryville, California, United States

LaunchPoint is a California-based 501(c)(3) non-profit organization that provides high-quality, professionally relevant, paid internships to college students from low-income, underrepresented areas and connects them with companies committed to diversity, equity, and inclusion.

San Francisco Bay Area

Innovator of customer success and sales support services for digital transformation. Technology start-up and change management advisor. Advertising and marketing expertise in account management, team development, insights analysis, solutions marketing, and sales enablement programs.

San Francisco Bay Area

• Develop and manage Account Management and Sales Strategy teams of 40+ consumer facing professionals with proven track record of success in exceeding revenue goals.• Took team from reactive customer service to proactive client advocates responsible for generating 20% campaign up sell revenue growth and 90% retention.• Implemented account segmentation, service levels and operational efficiencies resulting in improved client experience, error reduction and reinvestment of resources into key focus areas.• Defined and owned client success playbook including relationship management framework, solutions strategies, best practices and operational metrics for customer lifecycle stages.• Successfully designed and led services organization through company merger exceeding internal goals and benchmarks.

San Francisco Bay Area

• Create, sell and implement custom strategic advertiser plans to achieve marketer needs across the full range modalities, targeting abilities and creative solutions.• Developed industry topics presentations for subjects such as attribution, cross-platform video, brand safety, data management platform integration, saturation and duplication resulting in average $1M incremental revenue monthly.• Cross-platform advertising solution development delivering on both branding and direct response metrics across display, print and broadcast for a diverse client portfolio.• Refined production and delivery of thousands of marketing materials and client deliverables. • Oversight of sales lift measurement, foot traffic studies and integrated attitudinal brand response surveys tied to over $100M+ in revenue.• Qualitative and quantitative analysis of online and offline behavioral data evaluating volume, probability, trends and audience insights.

San Francisco Bay Area

• Provide product development for the rollout and scalability of self-service SaaS audience diagnostics interface for agencies and advertisers.• Deliver, retain and grow audience analytics software via proprietary technology leveraging SaaS based business model focused on scale, automation and operational excellence.• Trained and supported Account Management and Sales teams to support brand intelligence analysis of audience interests, intentions and actions encompassing both proprietary and 3rd party data sources including both online and offline behaviors.• Developed client strategies and marketing solutions for key clients based on custom audience profiles.

San Francisco Bay Area

• Built and managed international team of account managers responsible for $60MM in quarterly revenue.• Established an industry leading reputation in client services achieving a 95%+ renewal rate in revenue month over month.• Recognized year over year 150% growth in revenue.• Developed go-to-market strategy and execution of new products including video engagement creative, dynamic ads, contextual advertising, audience profile targeting, brand lift program, re-marketing and integrated sponsorships.• Supported renewal sales efforts providing analysis and up sell opportunities for proposals achieving 80% renewal win rate.

San Francisco Bay Area

• Responsible for management of interactive media plans for diverse client list of Fortune 500 companies including P&G, AT&T, Nissan, Verizon, Nike, Visa, as well as the top advertising agencies.• Analysis of internet trends and performance drivers to determine optimization strategy for maximum efficiency based on the specific needs of each campaign.• Successfully realized various contractual provisions including CPC, CPA and revenue share deal terms, actualizing customer ROI and internal revenue benchmarks within competitive industry landscape.

• Designed and optimized high performance SEO campaigns for key clients including Amazon and eBay.• Responsible for contract terms leveraging various pricing models to maximize company revenue evaluating opportunity cost and scalability.

• Launched advertising opportunities across websites and mobilized services and operations teams for client support.• Developed and realized advertiser sponsored content driving website traffic and creating new revenue stream for the company.

Owned cable provider contract negotiations and marketing for channel distribution achieving 100% market saturation.

Ba, Political Science

Education record