Kellen Aguilar Email & Phone Number

Whittier, Ca, Us

Orange County, California, United States

Orange County, California, United States

→ Manage complex communications projects and schedules to enhance organization’s brand identity and recognition in the community as well as maintain clear, effective internal communication• Facilitate document review and graphic design deliverables for 23 departments, closing an average of 25 projects per week• Plan, coordinate and moderate monthly all-staff meetings and Q&A via Zoom, featuring panels of ~4-5 C-Suite leaders sharing high-level updates with 1,000+ staff attending virtually• Lead production of ~36-page annual report, including outlining content, determining format, formalizing production schedule, and creating mailing list for 5,000+ community partners• Direct social media strategy to target monthly KPIs for net audience growth, impressions and engagements, with consistent follower growth across Facebook, Twitter, Instagram and LinkedIn

Orange County, California, United States

→ Developed and executed internal and external communications strategies to effectively tell organization’s brand story and ensure brand consistency across a range of media• Regularly consulted with 23 departments to review and edit internal-, community- and member-facing documents and presentations in real time, completing an average of 20 projects per week• Composed a variety of written communications, including press releases, social media content, internal email bulletins and newsletters, and talking points for leaders• Overhauled and enhanced organization’s social media presence, growing followers by 30% across Facebook, Instagram, Twitter and LinkedIn• Took initiative to track Communications department’s metrics for social media and internal channels, identifying, targeting and reporting KPIs to senior leaders on a monthly basis

Los Angeles Metropolitan Area

→ Grow businesses’ brand awareness and online presence through web and graphic design, copywriting, and social media marketing. Also, improve students’ writing and language skills.• Produce customized WordPress websites to strengthen clients’ online brands, such as Thomas Holm Legal Consulting LLC (legal writing instruction) and Hosanna Academy (private school).• Diversify brand identity by designing logos, business cards, event flyers, and other collateral withAdobe Creative Suite, resulting in significant increases in lead conversion rates for clients.• Perform copyediting services with a proven record of success, like a recent project that entailedreviewing and fact-checking the petition and school charter for We the People Public High School.• Improve students’ writing, composition, and language skills by developing reading, writing, andSAT/ACT test preparation programs, with an overall 90% satisfaction rate in student evaluations.

Whittier College

→ Oversaw daily content operations for the college’s website, email marketing campaigns and social media channels• Managed content output and community moderation for the college’s Facebook, Twitter, Instagram, LinkedIn and YouTube channels, netting 10% monthly increases in aggregate engagements• Produced array of regular internal and external communications — all-staff emails, constituent newsletters, community letters from leadership — with more than 90% aggregate open rate• Edited college’s quarterly student and alumni magazine (30,000+ readers) as well as developed story ideas, wrote articles and created digital version on the college’s website • Formulated strategy and technology solutions to pivot in-person graduation to live virtual format via Facebook and YouTube due to COVID-19 pandemic, with 2,000+ attendees

Whittier, California, United States

→ Collaborated with Director of Communications to conceptualize and implement hospital organization’s social media program to grow its online community• Stretched KPIs by creating high-performing content, such as blog and social media posts, employee spotlights, videos, and animated graphics • Delivered exceptional customer service by moderating and responding to community messages across Facebook (100% response rate), Twitter, Instagram and LinkedIn• Established system via Excel for organizing and archiving consent forms, social media analytics, competitor analytics, contact lists and an organization-wide digital content schedule

5150 Wilshire Blvd #506, Los Angeles, Ca 90036

→ Assisted the Executive Director to boost donation revenue, prepare key collateral, and ensure thesuccessful promotion of the Symphony’s 2016/17 concert season.• Expanded the Symphony’s audience by 10% by promoting it in eight individual press releases inEnglish and Spanish, as well as translating the Symphony’s Wikipedia page and website to Spanish.• Took the lead on writing and designing the promotional collateral for the Symphony’s concertseason, including an annual report, a corporate sponsorship deck, flyers, and event calendars.• Provided information to community members in person and by phone on symphony operations,including upcoming events, donations, musician tryouts, and other inquiries.

Whittier, California, United States

→ Promoted and facilitated the College’s career services by providing exceptional customer service,carrying out efforts to make the services more accessible, and producing social media content.• Collaborated with the Marketing and Communications Specialist to develop a monthly social media content calendar, set up social listening tools via Hootsuite, and track KPIs in Excel.• Spearheaded effort to research and implement a new content management system, making it easier for students and employers to connect for career and internship opportunities.• Trained new team members on Adobe Photoshop, digital camera equipment, NEAT scanner,posting to the career services social media using Hootsuite, and front desk and phone procedures.

Whittier, California, United States

→ Facilitated museum operations by giving tours, publishing a monthly member gazette, planning and preparing exhibits and displays, and promoting the Museum’s programs on social media.• Increased event turnout by 25% by establishing the Museum’s social media to promoteprogramming, as well as trained new interns on posting content to each channel.• Fostered positive customer experiences by assisting patrons with information on exhibits, recordsand books in the Museum’s library, how to donate to the Museum, and scheduling and giving tours.• Shaped success of the Museum’s exhibits and outreach activities by brainstorming and executingprogramming ideas with the museum director and president of the board of trustees.

Master Of Arts - Ma, English Language And Literature/Letters

Bachelor’S Degree, English Language And Literature, General; History; Spanish