Kellen Mccarvel Email & Phone Number

Portland, OR, US

Niwot, CO

• Developed compelling business cases for new products to address market needs, including products that will be featured globally in Fall 2018
• Implemented bookings review process to identify sales trends and opportunities for additional in-season sales and future new product additions
• Lead region’s cross functional go-to-market group setting and executing seasonal and yearly strategies
• Aligned regional sales and marketing teams to focus on strategic priorities and tell unified story
• Improved seasonal forecasts to improve accuracy and include more input from customers for over 20 accounts with annual sales of ~$65m

• Exceeded sales target for 2 straight years, managing and supporting 6 key partners totaling ~$40m in annual sales
• Overhauled shipment and document delivery processes improving our service rate from 24% to 95%+
• Implemented order management process, identifying $2m in missed opportunities

• Delivered 220% growth in international sales, significantly exceeding sales targets
• Mapped market opportunities and coordinated new product introductions with product development and marketing teams
• Created global marketing strategy to achieve brand awareness and leverage our celebrity partner’s reach and network

• Supported the Americas Brand Manager for Golf and independent golf sales force through product line launch and first year of sales.
• Supported US Sales team of over 25 sales representatives with customer service needs, order fulfillment, sales initiatives and needed reports
• Coordinated marketing strategy between Americas marketing and sales channels
• Forecasted sales for 25 independent reps, direct wholesale, e-commerce and retail
• Generated regular reports on state of business and year-end financial review

Greater Denver Area

• Launched successful Kickstarter campaign achieving 134% of goal
• Concept to customer in 9 months
• Developed product offering to address identified consumer need for a quality, fun adult onesie with energetic branding, achieving a 5 star rating on Amazon
• Developed go-to-market timeline to source, import and distribute orders to 12 countries before winter holidays to meet customer expectations

Greater Denver Area

• Developed MVP marketplace capable of validating original concept using Rails and integrating WePay payment processor and AWS S3 in 6 months with no prior development experience
• Formulated product roadmap and validated new features with customers
• Identified key metrics for measuring success in feature creation and testing

Organized and led 2 international overnight, 4 domestic overnight, over 50 day trips averaging 10 students per trip and budgets up to $2,400 per trip.Developed a beginner ski and snowboard program that became the standard for the program. Collaborated with fellow leaders to plan trips, marketing events and training sessionsAwards:-2010-2011 Rec Sports Most.