Leading the marketing department, reporting directly to the CCO.Achievements and highlights: • Orchestrated a comprehensive brand refresh, introducing a new identity, campaign strategies, and enhanced visual content across studio and lifestyle photography. • Directed the design and development of a new direct-to-consumer e-commerce website, ensuring a robust and successful online presence with fully integrated marketing support. • Spearheaded a strategic initiative that drove a remarkable 330% year-over-year growth in DTC net revenue, surpassing targets in both top-line revenue and bottom-line profitability. • Played a key role in leading the brand to its highest-ever annual revenue and profitability, achieving a historic milestone in the company’s financial performance.

As a Marketing Strategy Consultant and Fractional CMO, I deliver expert guidance to brands across the lifestyle, sport/fitness, event, tech, and CPG industries. I specialize in crafting and executing strategies that drive growth and elevate brand presence, focusing on key areas including: • Social Media & Influencer Marketing: Developing impactful campaigns that resonate with target audiences and amplify brand visibility. • Lead Generation & CRM: Implementing data-driven approaches to capture and nurture leads, enhancing customer relationships and driving conversions. • PR & Digital Advertising: Creating compelling narratives and strategic media placements that enhance brand reputation and reach. • E-Commerce & Digital Strategy: Building and optimizing online platforms to increase sales and customer engagement.My consultancy offers tailored solutions designed to meet each brand’s unique needs and goals, ensuring a comprehensive approach to marketing that delivers measurable results.

Foodie Syndicate is the mobile app to connect food lovers, restaurants, and food suppliers for friction-free dining experiences.

Led the global marketing department, reporting directly to the CEO. • Spearheaded a comprehensive brand transformation, driving a 40% increase in annual revenue with no additional marketing budget. • Grew Instagram followers from 4k to 300k+, establishing Crankbrothers as one of the most-followed brands in the industry. • Conceptualized and produced high-impact video content with 100k-1M+ views, gaining placement on top global media platforms. • Directed global public relations and media strategies, amplifying brand visibility and reputation. • Launched an athlete-driven initiative that raised $50k for charity and generated millions of free editorial impressions. • Built and led a high-performing, globally distributed marketing team, managing a roster of over 100 athletes worldwide. • Identified signature products and licensing opportunities, generating millions in incremental annual revenue. • Developed and managed the global e-commerce website on Shopify Plus, exceeding sales and marketing targets consistently. • Recognized as the #1 Brand in the VitalMTB Audience Survey for 2016 & 2017.

Led the successful launch of Fox Racing’s Footwear and Active Apparel, driving strategy and execution in a high-impact role. • Achieved a 300% increase in footwear revenue within the first year, elevating the category to the top-seller on the e-commerce site. • Secured strategic partnerships with the top 5 action sports training centers, significantly boosting category adoption and brand visibility. • Launched D2C quarterly catalogs reaching 250k+ households, expanding direct consumer engagement and driving sales. • Collaborated with elite athletes across Motocross, MTB, BMX, Wakeboard, and Surfing, amplifying product visibility and brand credibility. • Spearheaded in-store marketing efforts, creating compelling presentations for over 50 retail partners, driving substantial growth in wholesale and retail sales.My leadership was instrumental in positioning Fox Racing at the forefront of the action sports industry, leveraging innovative marketing strategies to drive growth and establish market leadership.

Entrusted with shaping the brand’s voice and positioning, I led strategic marketing communications that resonated deeply with diverse audiences. • Brand Development: Crafted and established a distinctive brand voice that captured the essence of OluKai, resonating with both core enthusiasts and the broader public. • Campaign Management: Directed comprehensive product and brand campaigns, seamlessly integrating B2B, B2C, and DTC strategies to elevate brand perception. • Sales Growth: Drove a 330% increase in annual revenue through targeted marketing efforts and strategic campaign execution. • Brand Visibility: Launched innovative in-store displays, generating millions of impressions globally and significantly enhancing the brand’s retail presence. • Retail Expansion: Expanded the brand’s footprint across retail locations, leading to a 200% average boost in product sell-through rates, demonstrating the power of strategic retail marketing. • Industry Recognition: Contributed to OluKai being named SIMA Breakthrough Brand of the Year and received the company’s ‘Rising Star’ award for exceptional performance.During my tenure at OluKai, I relentlessly pursued marketing excellence, fostering brand loyalty and driving sustainable business growth through innovative communication strategies and impactful brand storytelling.

As an Account Manager at DBMG, I have been at the forefront of orchestrating direct-to-consumer (DTC) marketing campaigns by fostering robust relationships with clients, coordinating with various agency departments, and negotiating with external vendors to ensure seamless campaign execution. Here's a snapshot of my role and responsibilities:Strategic Advisory: Offered expert guidance on the creative design, copywriting, budget allocation, and target audience segmentation to optimize campaign outreach and impact.Quality Assurance: Diligently proofread and managed the traffic of copy, layout, and final artwork, upholding the highest standards of quality and brand consistency.Project Management: Spearheaded the timeline management for all projects within my portfolio, ensuring deadlines are met and stakeholders are kept informed through regular status updates.Performance Analysis: Monitored and analyzed campaign performance data, deriving actionable insights to enhance efficiency and amplify return on investment (ROI).Client Relations: Built and nurtured enduring client relationships, acting as a trusted advisor and ensuring all campaign deliverables align with client expectations and objectives.I am passionate about driving marketing success and delivering measurable results. My commitment to excellence and continuous improvement has consistently led to successful campaign outcomes and heightened client satisfaction.

In my role as an Account Coordinator at Hayes Martin Associates, I honed my skills in facilitating dynamic marketing communications and project coordination. I take pride in being the key point of contact that bridges clients with our creative teams, ensuring that every project is a testament to our collaborative spirit and dedication to excellence. Below are some of the core responsibilities and contributions I've made in this position:Client & Team Liaison: Acted as a pivotal liaison among clients, Account Executives, external vendors, and various agency departments, ensuring a streamlined communication process.Project Coordination: Orchestrated the production pipeline for a diverse set of marketing materials, including print ads, email campaigns, websites, brochures, postcards, and specialized collateral pieces.Quality Control: Meticulously proofread and managed the flow of copy, layout, and final artwork, guaranteeing the delivery of error-free and high-quality content.Progress Monitoring: Diligently provided up-to-date status reports and managed comprehensive task lists, tracking the progress of all projects to ensure timely completion.Meeting & Material Preparation: Prepared all materials required for presentations and meticulously documented discussions and action items during weekly client meetings.My role is instrumental in maintaining the rhythm of the agency's workflow and ensuring client visions are translated into impactful marketing campaigns. I am committed to supporting my team in delivering strategic, creatively rich, and highly effective advertising solutions.