Dana Keller Email & Phone Number

Chamblee, Georgia, United States

Harrison Homes is Atlanta's premier Design-Build firm for residential developments for both For Sale & For Rent communities.-Leads the marketing and sales strategy to grow Harrison brand, drive qualified opportunities and establish influencer presence in the industry-Executes comprehensive marketing plan with robust digital strategy, including SEO, SEM, content creation and management across all platforms-Built and maintains marketing KPI's to track, measure and evaluate performance-Develops and streamlines processes for efficiencies and scalability-Plans, creates and executes all social media content for Facebook, Instagram, Twitter, LinkedIn, Pinterest & TikTok. Facebook and Instagram show triple digit growth. Utilizes organic and paid tactics for maximum results-Adapts to changing social media trends and is at the forefront of video content strategy and creation-In first year, doubled Harrison's custom home sales

Hillside, Il

Darwill is a national, integrated marketing company bringing proven direct marketing solutions for companies of all sizes.Led Marketing and Web Services departments for Darwill and their industry-focused strategic division BlueWing. Spearheaded B2B integrated marketing strategy, planning, budgeting, creative and content conceptualization, execution, fulfillment and KPI measurement to build base business. Collaborated with Darwill's executive leadership and key stakeholders on overall business development, growth initiatives and key account planning.Major Contributions:-Directed marketing strategy and executed annual marketing plan across print and digital channels for lead generation-Monitored and measured campaigns for success. Tested new channels, offers, creative and formats resulting in double-digit increase of campaign response rates-Provided direction and content for sales presentations, new business pitches and all company marketing materials-Collaborated with Director of Creative Services and design team to develop and test new consumer direct mail campaigns -Built Web Services team and evaluated competitive landscape for digital products to expand company’s value proposition and product offerings. Constructed new product packages, pricing and fulfillment processes for the following digital products: organic website design and SEO, PPC, Facebook advertising, and digital display. Grew organic website sales 120%-Launched new company websites for Darwill, BlueWing Hearing Care and Automotive business units. Managed website construction from start to finish including site planning, UX, content, keyword and long-term SEO strategy-Grew BlueWing business 28% YOY-Key contributor in the development of a client-facing proprietary marketing reporting system, which measured customer campaign success, driving data-driven decisions and increased client retention -Oversaw organization’s social media strategy, content creation and results

Glenview, Il

Beltone manufactures hearing aids, which are distributed to and sold by an exclusive network of 1500 hearing care practices.-Provided tactical marketing leadership for Beltone Corporate Retail team. Successfully grew business through aggressive marketing & brand management, staff training, business restructuring and diligent measurement of marketing and sales Key Performance Indicators for Beltone’s strategic acquisitions. -Responsible for designing budgets and executing localized marketing plans for over 100 practices across the US. Drove business growth and efficiencies through savvy management of direct marketing, newspaper, digital, TV, yellow pages and grassroots campaigns. Led and educated field staff on all marketing initiatives and value-added programs to increase conversion and drive unit sales.

Privately owned dental practices with two Chicagoland locations that provided implant, cosmetic and general dentistry. -Increased practice production by 28% through strategic marketing planning and campaign execution.-Produced cosmetic dentistry open house events that generated hundreds of thousands of dollars during time of great economic downturn

Bachelors Of Science, Advertising

Education record