Consulting on projects at the intersection of marketing, culture, and social impact. Don’t just do it "for the culture.” Do it for the equity.Projects & Clients: Beyond Einstein with Cree Edwards: A call-to-action to the physics community to rally a diverse set of young physicists to provide new perspective to an old problem: The Theory of Relativity. Pause4Peace: I Am (More Than) Social Media - Digital Citizenship x Mindfulness parent and teen campaign. Fivefoottwo Marketing & Aunt Flow - Committed to menstrual equity and ensuring everyone has access to period products. Role: Lead Marketing RecruitmentOversaw singer, actor, and entrepreneuer K. Michelle's social media strategy, content development, and community management for her "All Monsters Are Human" album rollout and other business dealings (2019-2022);Co-wrote scripts for all K. Michelle vs. Kimberly content concept videos on YouTube; Managed K's social media voice and tone across Facebook, Twitter, and YouTube.Social Media consultant with small agency Honey Media as a part of Martell Cognac's IAT for 2022 BHM and holiday planning (June 2021-November 2021)

The Black Dollar Index (BDI), is the first Black consumer advocacy platform of its kind, helping consumers find mission-aligned brands. BDI features a multi-factor scoring system that rates top consumer-facing corporations from 0 – 100 across critical factors, based on their commitment to Black America.Lead vision and strategy for ongoing accountability across Fortune 500 ESG, DEI, and Corporate Social Responsibility commitments towards Black America.Consult agencies and brands on equitable and inclusive marketing strategies.Built a strong team of passionate and dedicated professionals to conceptualize and launch a new and innovative platform that holds corporations accountable, while empowering Black consumers to make informed decisions about where to spend their money.Generated significant earned media coverage from top media outlets, including USA Today, Bloomberg Quicktake, Yahoo! Finance, Triple Pundit, and NewsOne.

Led vision and strategy for a team of 15 across brand marketing, partnerships, events, influencer engagement, creative, and cultural advocacy.Oversaw cultural advocacy by providing corporate, non profit, grassroots, and individual partners a suite of resources and tools to advance racial equity in culture- focused industries (Hollywood, music, and fashion). Resources include the #ChangeFashion Inclusion Rider (NYFW), #ChangeMusic Inclusion Rider (GRAMMYs),content consulting, and ground-breaking research reports.Provided public-facing thought-leadership on culture, policy, and narrative change.Produced the annual Black History Now Awards tentpole, dedicated to defending Black History against national Anti-CRT legislation.

Develop, manage, innovate and lead the marketing and paid media charge across ABC News, which includes Good Morning America, 20/20, World News Tonight, The View, Soul of a Nation, and more.

Develop, manage, and execute marketing strategy, paid media, social media, content creation, partnerships, EST, and consumer promotions within truTV’s consumer marketing departmentManage media buys and creative process for linear, OOH, digital, search, experiential activations (SXSW, Comic Con, and more), events, and paid social campaignsWork across multiple departments including on-air, PR, scheduling, digital, and social to achieve both campaign and overall network goalsManage agency partners and a team of two internal employees (Assistant Marketing Manager and Intern)

Online and Offline consumer engagement for the A&E and BIO brands, consisting of social media strategy, community management (Facebook, Twitter, and emerging platforms), business development, ad sales integrations, 360 campaigns, partnerships, sponsorships, stunts/events.

Provide admin and project support to the Consumer Marketing department for A&E, Bio, and CI channels, consisting of Print/Radio/TV ads, Integrated, Digital, and On-Air promo. Transitioned into a digital role with the social media team.

• Coordinated promotional activities for artist roster including tours, budgets, radio contests, interviews, events, performances, DJ Servicing, and production of promotional materials

• Managed local marketing initiatives consisting of experiential events, sponsorships, sampling, mobile marketing, retail, lifestyle, seeding, and wild posting; past projects: Smirnoff Mindflow, 1800cheapseats, Music World Entertainment, Nacho Libre, Snakes on a Plane, Paramount DVD releases, and more

• Coordinated daily promo activities for staff, radio stations, and artist roster consisting of Jay-Z, Kanye West, etc.