Kelley Betts Email & Phone Number

Carol Stream, Il, Us

Chicago, Illinois, United States

Chicago, Illinois, United States

Strengthened relationship with one of the top CPG accounts by growing business ~20% year over year. Leveraged CPG consumer purchase data to design consumer incentive programs that build customer loyalty and optimize ROI. Led one of the first loyalty programs to launch within Fetch.

Greater Chicago Area

Drove 25% revenue increase among established clients by enhancing media measurement deliverables, building processes to scale large clients and strengthening overall partner relationships.Skilled in creating stories that summarize advertising performance from complex data sets for CPG companies and Digital Platforms. Experience in managing high performing teams

Greater Chicago Area

I work with mobile and digital publishers to leverage NCS data for their Consumer Package Goods Advertiser clients. Through analyzing data from multiple sources, I provide clients with insights into campaign performance and provide guidance on how to leverage NCS data for future CPG campaigns.I collaborate with internal Operations, Product and Delivery Teams to develop creative solutions that meet the clients needs and drive bottom line revenue growth for NCS while managing nearly $8MM in revenue.

Greater Chicago Area

I drove demand among the top CPG Advertisers and Agencies by collaborating with Business Development team to develop materials leveraging our data that speed and enhance selling efforts. Focusing on filling upper funnel opportunities, I developed and managed Marketing Campaigns from email blasts to direct mail activities that leveraged marketing materials such as blog posts and case studies which resulted in an average response rates of 12%. Lead efforts to secure top to top meetings with over 50 C-Level contacts at conferences by coordinating with Business Development team.

• Implemented Salesforce.com throughout the organization focused on sales pipeline management and financial reporting.• Developed process for Sales Pipeline Reporting and Forecasting with Finance team• Managed RFP responses from CPG Advertisers and Retailers• Worked closely with Consumer Insights team to leverage Nielsen tools to optimize in-store campaigns

• Event coordination for trade shows including maximizing product distribution and company branding. • Organized, executed and maintained processes to bring 4 regional offices onto centralized programs. • Provide sales personnel with sales collateral and client proposals.