Developed and executed multi-channel marketing plans to drive online education coursesOwned process definition, improvements and software stack for marketing operationsLed team of 8 international marketing specialists tasked to drive sales through all marketing channels

Managed implementation of integrated, multi-channel marketing plans for Retail BankingLed multi-functional team that executed strategies including advertising, sales content and internal communications. Main contact for internal stakeholders & agency partners to develop and execute marketing tactics on their behalf. Responsible for performance management, coaching and development of 3 direct reports

• Led development and execution of formal employer value proposition initiative, including research, strategic messaging development and creative design and execution; internally and externally across multiple cross departmental stakeholders• Created and executed online advertising strategy for all recruitment marketing activities, including sponsored jobs, paid search, paid social media and programmatic display advertising to increase employer brand awareness and influence candidate pipeline.• Implemented employer brand content strategy across all channels to promote ME culture, mission and career opportunities; implemented new careers-focused Twitter channel (@lifeatME))• Managed external Recruitment Marketing agencies for execution of paid media and strategic initiatives• Recruiting lead for development and launch of updated MedExpress Careers pages• Implemented marketing analytics to track and manage effectiveness of marketing channels for improved decision making per role, per market• Managed full recruitment marketing and sourcing budget of approx $1MM• Managed support team responsible for the execution of content development, events, direct marketing and pipeline development and nurturing.

Implemented formal marketing strategies for several of the organization’s highest profile initiatives, including online consumer transparency tools.Managed development and execution of 100+ marketing and communication projects/quarter, including, strategic development, risk & budget management and post campaign analysisManaged event support for consumer facing events, including Olympics sponsorship, and new practice launches

Responsible for the full implementation of the marketing campaign planning system (CPS), including the creation of all formal work processes, employee roles and responsibilities and change management.Managed a team of 5 associates and 2 agency contract workers to execute an average of 600+ quarterly marketing projects, across all channels (advertising, OOH, Direct Mail and Online)Managed all agency relationships, including budget management, timeline development and ongoing status reports

Managed a team of 16 full-time employees that supported the bulk of marketing campaigns,including digital, direct marketing, weekly circular, print and broadcast advertisingTeam lead on discovery & implementation of enterprise marketing operations tool, including process documentation, implementation and change manage efforts Executed agency contracts, including a $20MM RFP initiative for print/circular partners, resulting in improved price messaging campaigns.Created and implemented the infrastructure for several newly formed marketing teams, including Seasonal, Shopper Marketing and Associate Brand Marketing Established department budgets, ensuring all fiscal objectives were met, in addition to, improving existing budgetary tracking systems for specific initiatives