Kelley Schneider Email & Phone Number

Denver, CO, US

Greater Denver Area

Owner and consultant, helping teams strategize, build, integrate, and activate their marketing automation platforms, including using data and research to implement automated and highly targeted campaigns.

Golden, Colorado

As a dynamic professional at The Schneider Group, I spin multiple plates at a time to drive success across various aspects of our business. As the marketing lead, creative director, LLC owner, payroll manager, serious-talking-to coordinator, and Realtor, I am instrumental in orchestrating seamless operations and fostering growth for our platinum-awarded.

Boulder, CO

As a trusted consultant for marketing leaders, I specialized in guiding them through the strategic process of budgeting, developing, analyzing, and optimizing growth strategies across diverse business models including B2B, B2C, and B2B2C. Leveraging a tailored blend of digital and traditional channels, I assisted clients in reaching lofty goals through.

Denver, CO

• Eloqua platform administrator for a B2B database of over 9 million business contacts. Provided guidance to creative, account management, analytics and execution teams for effective marketing automation strategies..
• Ran A/B testing campaigns to improve subject lines, copy, creative, calls to action and sending cadence.
• Partnered with CRM architects and Sales Operations Managers to improve data imports and lead routing programs.
• Ran thorough analyses and partnered with Epsilon to clean up prospect and customer data.

Greater Denver Area

• Led the implementation of Oracle Marketing Cloud solutions. Managed the creation, execution and delivery of multiple newsletters and email campaigns reaching over 70,000 nurse subscribers. Oversaw the marketing budget.
• Managed the launch of a new web form, working directly with the CEO, VP of Marketing, VP of Recruiting, Director of IT and the website manager to make it easier and more user friendly for nurses to submit to open jobs.
• Increased email open rates from 18% to 28-40% and click-through rates from 6% to over 12% by defining nurse personas, which we used to refine the segmentation and messaging strategies.
• Partnered with our SEO agency to influencer campaigns that increased online engagement by 500%, working with popular bloggers and utilizing hashtags to expand our reach.

Greater Denver Area

• Managed the execution of four to eight highly targeted email campaigns a week. Refined the campaign build process and developed documentation to streamline the strategy, build, review and execution of email campaigns..
• Developed integrated marketing strategy (webinars with post-webinar email campaigns) to increase leads by 10%.
• Developed new creative, aligning more with best practices on the placement of the call-to-action button to increase click-through rates by 4%.

Boulder, CO

• Developed a Microsoft Excel tool that was used by our seven global teams that helped them define their Fiscal Year 2012 marketing strategies by plotting strengths and weaknesses against strategic imperatives. Was.
• Ran a series of engagement analyses to improve campaign segmentations.
• Worked with graphic designer and email developer to improve creative templates.

A paid internship in which my primary responsibility was to develop a social marketing strategy which was to take into consideration a very small target niche (Neurosurgeons) and measurable outcomes.Conducted research and presented on a social marketing strategy specific to the medical device market.Supported online marketing programs.Assisted with global.

M.B.A., Health/Health Care Administration/Management

Bachelor Of Science, Biology

Activities and Societies: National Pre-Health Honor Society | Women's NCAA Division II Varsity Soccer Program | Dean's List | Regis.