Responsible for managing 8 Regional Sales Managers, 4 Independent Sales Representatives, 1 Product Specialist Laser and 1 Clinical Application Specialist Ultrasound.Report directly to the President of Ellex, Inc. and work together to manage inventory, budget and expenses. Currently restructuring how we forecast and project unit/revenue goals via new forecasting models and better integration with salesforce.com (SFDC). Helped develop sales target and commission plan adjustment for new fiscal year. Responsible for recruiting, hiring and training employees.

Responsible for managing 1 Regional Sales Manager, 3 Direct Sales Representatives and 15 Independent Sales Representatives and Clinical Application Specialist. Report directly to the CEO and work closely with Controller and Operations to manage inventory, budget and expenses. Help develop sales targets and increase territory profitability. Establish sales objectives by forecasting and developing annual sales quotas for regions and territories. Project expected sales volume for existing and new products. Implement sales programs by developing field sales action plans. Manage sales volume and product mix, by keeping current with supply and demand, changing trends, economic indicators, and competitors. Responsible for recruiting, hiring and training employees.

Responsible for managing 2 Direct Sales Representatives and 8 Independent Sales Representatives in a 27 state region in the Western U.S. • 86% to plan (lost #1 Sales Rep in Q3 14 which affected year-end)• # 1 of 2 Regional Managers, 2015

Aided in development of QM USA new hire training program. Assisted in hiring process and development in territory as on-site expert. Trained network of Direct and Independent Sales Representatives. Worked with Sales Manager to develop sales targets and increase territory profitability.

First Direct Sales Manager for Quantel in the US. Previously Quantel Medical used a network of Independent Sales Representatives and Product Specialists. Goal was to achieve the same success as Ellex after they went direct in the US. Came to Quantel with the former CEO of Ellex. Responsible for selling line of retina lasers, YAG lasers and diverse line of ultrasound devices to ophthalmologists. In charge of installation and clinical training on all products.

First direct representative for Ellex in Northern California. No consistent representation since Ellex entered market place in 2006. Worked closely with Kaiser Retina to finalize their use of the Solitaire in the OR. Learned ophthalmic terminology and how Ellex Photocoagulators, Photodistruptors and diagnostic Ultrasound could advance treatments ophthalmology. Identified key leaders in retina, anterior segment and teaching institutions in which to help me more quickly penetrate an abandoned territory.

Selling a wide range of aesthetic lasers to plastic surgeons, dermatologist and cosmetic physicians - helped to establish Cutera as a direct company in Australia. Previous 3 years were via a distribution channel. Working closely with Country Manager, developed an internal database of over 3,000 contacts.Implemented a CRM system in Australia which has now been adopted internationally by the organization.Researched and analyzed the Australian market, worked in conjunction with County Manager to focus sales into specialized arenas after assessment of overall needs and trends. Established market credibility & became industry leader in core, targeted market (plastic surgery).Helped cultivate relationships with existing users to gain referrals & help expand our company "trainers".Created strategic marketing & advertising campaigns to increase lead generation. Managed costs and success to further gauge the financial importance and necessity of these for future financial budgets.Manage all aspects of yearly trade events and workshops - from choosing the most appropriate to attend, organization of, managing leads & follow-up, and generating traffic to booth.• Helped increase sales by 300%, taking average from 3 to 12 systems per year.• Presidents Club 2004 (only year International could participate)