Vp, Media
CurrentSpearheaded the integration of digital and traditional media teams, optimizing all campaigns toward business goals, resulting in a reduction in media waste.Managed a $20MM+ media budget across diverse channels, consistently delivering high ROI for clients.Recognized as an industry thought leader, invited to speak at multiple conferences like Digiday on media innovation and strategy.Led clients in developing strategies that increased lead generation across paid, search, and social media.Acted as the media expert in pitches, securing new business.