Kelley Walker Sweet Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Lead and empower high-performing, collaborative teams of marketers across product marketing, creative operations, professional league and team integrations, campaign management, new market access, consumer insights and retail—driving the vision and overseeing efforts across these functionsProvide thought-leadership on the development and measurement of marketing strategies based on business objectives for a wide array of business functionsProactively iterate and improve processes and procedures related to marketing compliance, campaign planning, deal evaluation and creative production—gaining adoption of new practicesIdentify, negotiate and oversee relationships with 3rd parties including free-to-play tech platforms, creative agencies and production housesRepresent marketing in executive-level product steering discussions and feature prioritization across all FanDuel Group productsPartner with senior leadership to guide corporate marketing strategy and investment while communicating on progress and program learnings Provide strategic inputs on behalf of marketing for new business and market access RFPs, often liaising directly with regulatory bodies and market access partnersTransform ways of working across company’s businesses and stakeholders to truly integrate our marketing efforts around both the consumer and the value proposition as the company experiences exponential growthOptimize and manage budgets for creative production and free-to-play product vertical

Seattle, Wa, Us

Recruited and managed team of marketers and creatives responsible for program user growth and retention, as well as sales and physical activations for clients Launched program and acquired tens of thousands registered users in just 8 weeks of operationIdentified and integrated innovative technology that measures footfall, engagement and sentiment of our experiential marketing events Forged partnerships with large brands and Amazon entities, including Disney, Rugby Football Union and Prime Video, to raise program awareness at no cost

New York, Ny, Us

Oversee int’l marketing strategy expected to deliver significant growth in active subs and revenue in 2017 through an emphasis on customer experienceLead non-US market-specific tactics, as well as development of pan-geographic optimization strategies for non-core marketsPartner closely with product teams to pilot new, more aggressive acquisition and retention tactics in int’l markets as a proxy for larger US marketExecute list price and offer testing across markets to determine demand curvesDevelop nimble team of acquisition and retention specialists for int’l markets

New York, Ny, Us

Reduced int'l subscriber churn through improved offer strategy and engagement tacticsPartnered with int’l newsroom to deliver timely, regionally-focused feature stories to subscribers — resulting in open rates as high as 80% in targeted regions Identified involuntary churn issue responsible for nearly half of all subscription cancels and championed for executive buy-in to replace int’l payment processor Reduced undesirable email cancellations through introduction of live chat for int’l subscribers less comfortable conversing on the phone

El Segundo, Ca, Us

Execute digital cost savings and revenue strategic planning for the entire digital customer program (email, social, display, mobile, product, etc.)Drive nearly 47MM/yearly digital customer transactions through digital marketing and product enhancementsAct as highly visible digital expert, producing cross-functional stakeholder and executive dashboard communications about performance resultsOptimize marketing efforts through partnerships with analytics teams to establish progressive metrics and segmentation, resulting in a 6% YoY lift in transactionsPromote digital growth throughout the company by partnering with cross-functional teams to promote digital product usage through traditional channelsAwarded “Customer Experience Excellence” honor by CEO for work on proactive crisis communications

El Segundo, Ca, Us

Drove $4.6MM in cost-savings through simplifying customer experience by bulk enrolling subscribers into paperless billingLed cross-channel updates to help center FAQ content and promotion strategy resulting in 1.3MM call saves (~$6.5MM) annually

El Segundo, Ca, Us

Released over 20 new customer products and enhancements across dotcom, mobile, and set top boxes during tenureNominated for Sales and Marketing Award for leading product development of tablet-optimized acquisition flow that resulted in $23MM incremental revenue

El Segundo, Ca, Us

Led product development of simplified registration flow which resulted in an overall 23% lift in customer registrations (189% lift on mobile specifically)Led product strategy for launch of digital live streaming product

New York, Ny, Us

Conducted qualitative research to shape digital marketing and product strategy for large brands, including Merck and ChaseExecuted global research in Asia, Europe and Latin America to determine cultural differences impacting digital product use and message delivery

New York, Us

Monitored campaigns through various media outlets to determine effectivenessAppointed lead designer for large diet brand project after only 4 months of employment Interpreted results from past campaigns to design interactive television experiences grounded in user behavior

Bachelor’S Degree, Business Administration With Concentrations In Marketing And Graphic Media Management

Wise Executive Leadership Institute

Study Abroad, Marketing