Kelley Gibson Email & Phone Number

Philadelphia, Pa, Us

• Worked with Sales to develop client meeting cadence and meeting agenda topics for finalist, utilization review, quarterly communications, and capability presentations • Drove timeline, strategy and creation of presentations, and marketing materials and communications for key accounts and partners in consultation with Sales• Managed internal and external communication and extensive FAQs on the Transparency in Coverage Rule (TCR) and the Consolidated Appropriations Act (CAA) mandates• Prepared Independence Edge (weekly newsletter) article content as needed for Sales/Broker/Client use• Facilitated the planning of annual Consultant Advisory Forums• Worked on the finalist presentation that won back the largest accountable care organization (ACO) in the region, consisting of 45k members

Philadelphia, Pa, Us

• Played a valuable role in bringing back one of Independence’s most valuable clients, consisting of over 135 schools and colleges and 18k+ members. • Acted as a liaison with Customer Service in developing materials for tours and revamping the Customer Service video• Aided in the creation of virtual open enrollment materials

New York, Us

• Maintained planning and buying for 4 accounts; 14 active brands under Church & Dwight alone• Became the “go-to” person to pick up slack during staff turnover• Developed and executed a successful integrated print and digital program with Real Simple for Arm & Hammer Laundry’s new product launch of Unit Dose; continued momentum of program’s success by executing a similar program for another Arm & Hammer Laundry product launch of Odor Blasters• Implemented a first-to-market, in-book product and editorial integration for DSW as part of larger 360° integrated program with Hearst publications• Negotiated and executed added value programs, wrote POVs, and completed follow-up billing andaccountability metrics

New York, Ny, Us

• Helped with extensive rebranding, product line expansion, and marketing of Coach• Overcame significant hurdles in negotiation of pricing, positioning, and added value • Secured very far forward positioning in the 1st 10% of book in every issue while maintaining competitive separation• Aided in creation and execution of national high-impact print units to promote Coach’s new Spring fashion line in Elle and W magazines

• Assisted in designing, editing, and writing for the monthly newsletter as well as planned our yearly Alumni event, Eleusinian

• Researched previous days’ news, monitored press mentions directly with clients, wrote press releases, and executed events

• Processed customer orders for custom apparel and arranged merchandise displays

• Managed client appointments• Prepped rooms for appointments• Rearranged the studio's displays• Created flyers for events• Aided in website redesign

• Trusted by Management to help run the store• Learned to deal effectively with sometimes demanding clientele• Ensured all store operations ran smoothly

Bachelor'S Degree, Mass Communication

Diploma