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My healthcare marketing experience, coupled with my budgeting, planning, negotiating, and buying on the agency side, have provided me with a macro understanding of marketing strategy and execution. This includes the key decision drivers such as ROI metrics, competitive analyses, and industry trends.Media expertise with a diverse category experience include technology (Facebook), pharmaceutical (Rexulti), luxury high fashion goods (Coach), investment management (T.Rowe Price), car rentals (Hertz), retail (DSW), and consumer packaged goods (Church & Dwight).Brand experience under Church & Dwight included: Arm & Hammer Laundry, Arm & Hammer Cat Litter, Arm & Hammer Dental Care Toothpaste, Arm & Hammer Spinbrush, Arm & Hammer Truly Radiant Toothpaste, Batiste, Nair, Vitafusion, Lil Critters, Trojan, Replens, Toppik, Orajel, Waterpik, and OxiClean.
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Marketing Solutions ConsultantIndependence Blue Cross May 2022 - May 2024Philadelphia, Pa, Us• Worked with Sales to develop client meeting cadence and meeting agenda topics for finalist, utilization review, quarterly communications, and capability presentations • Drove timeline, strategy and creation of presentations, and marketing materials and communications for key accounts and partners in consultation with Sales• Managed internal and external communication and extensive FAQs on the Transparency in Coverage Rule (TCR) and the Consolidated Appropriations Act (CAA) mandates• Prepared Independence Edge (weekly newsletter) article content as needed for Sales/Broker/Client use• Facilitated the planning of annual Consultant Advisory Forums• Worked on the finalist presentation that won back the largest accountable care organization (ACO) in the region, consisting of 45k members -
Marketing Solutions SpecialistIndependence Blue Cross Sep 2018 - May 2022Philadelphia, Pa, Us• Played a valuable role in bringing back one of Independence’s most valuable clients, consisting of over 135 schools and colleges and 18k+ members. • Acted as a liaison with Customer Service in developing materials for tours and revamping the Customer Service video• Aided in the creation of virtual open enrollment materials
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Media AnalystGroupm Dec 2015 - May 2018New York, Us• Maintained planning and buying for 4 accounts; 14 active brands under Church & Dwight alone• Became the “go-to” person to pick up slack during staff turnover• Developed and executed a successful integrated print and digital program with Real Simple for Arm & Hammer Laundry’s new product launch of Unit Dose; continued momentum of program’s success by executing a similar program for another Arm & Hammer Laundry product launch of Odor Blasters• Implemented a first-to-market, in-book product and editorial integration for DSW as part of larger 360° integrated program with Hearst publications• Negotiated and executed added value programs, wrote POVs, and completed follow-up billing andaccountability metrics -
Assistant Media AnalystOmd Worldwide Jul 2014 - Nov 2015New York, Ny, Us• Helped with extensive rebranding, product line expansion, and marketing of Coach• Overcame significant hurdles in negotiation of pricing, positioning, and added value • Secured very far forward positioning in the 1st 10% of book in every issue while maintaining competitive separation• Aided in creation and execution of national high-impact print units to promote Coach’s new Spring fashion line in Elle and W magazines -
Alumni Relations DirectorChi Omega, Rho Lambda Chapter Feb 2012 - Dec 2013• Assisted in designing, editing, and writing for the monthly newsletter as well as planned our yearly Alumni event, Eleusinian
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InternFrank Pr Jun 2013 - Jul 2013• Researched previous days’ news, monitored press mentions directly with clients, wrote press releases, and executed events
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Sales AssociateUnique Impressions Aug 2012 - May 2013• Processed customer orders for custom apparel and arranged merchandise displays
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Studio Coordinator/Marketing And Web Design InternDevon Esthetique Jun 2012 - Aug 2012• Managed client appointments• Prepped rooms for appointments• Rearranged the studio's displays• Created flyers for events• Aided in website redesign
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Assistant To ManagerRidgefield Organic & Specialty Market Jul 2009 - Aug 2011• Trusted by Management to help run the store• Learned to deal effectively with sometimes demanding clientele• Ensured all store operations ran smoothly
Kelley Gibson Skills
Kelley Gibson Education Details
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University Of DelawareMass Communication -
Lauralton HallDiploma
Frequently Asked Questions about Kelley Gibson
What is Kelley Gibson's role at the current company?
Kelley Gibson's current role is Marketing Solutions Consultant at Independence Blue Cross.
What is Kelley Gibson's email address?
Kelley Gibson's email address is ke****@****upm.com
What is Kelley Gibson's direct phone number?
Kelley Gibson's direct phone number is +121229*****
What schools did Kelley Gibson attend?
Kelley Gibson attended University Of Delaware, Lauralton Hall.
What skills is Kelley Gibson known for?
Kelley Gibson has skills like Social Media, Wordpress, Public Relations, Microsoft Word, Fundraising, Powerpoint, Microsoft Office, Facebook, Social Networking, Microsoft Excel, Word, Photoshop.
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