Building Dazzle recognition within the United States and marketing all of the incredible international, national, and local artists that perform on Dazzle's stages using traditional and unconventional marketing methods. -Expanding an already strong email list and maximizing it's potential through twice weekly emails with upcoming lineups and a monthly deep-dive newsletter into all things Jazz. -Coordinating with local radio stations for interviews and promotions. -Writing and… Show more Building Dazzle recognition within the United States and marketing all of the incredible international, national, and local artists that perform on Dazzle's stages using traditional and unconventional marketing methods. -Expanding an already strong email list and maximizing it's potential through twice weekly emails with upcoming lineups and a monthly deep-dive newsletter into all things Jazz. -Coordinating with local radio stations for interviews and promotions. -Writing and sending press releases. -Print marketing materials, both designing and coordinating the design of others: Monthly calendars for customers to take home, large posters for the windows, table top flyers with QR code to sign up for the emails and upcoming shows, posters for street marketing team to come!-Maintain social media channels, primarily Facebook and Instagram. Occasionally training others to do this. Show less

Small business owners and large companies work with me to strengthen their digital marketing efforts as needed, generally starting with social media. Combining both the business strategy with the actual creation and distribution of marketing materials ensures efforts are put in the right areas at the right times.Imaginal Transformation's growth from teaching leadership and communication to individuals led into helping organization's express themselves online is a natural… Show more Small business owners and large companies work with me to strengthen their digital marketing efforts as needed, generally starting with social media. Combining both the business strategy with the actual creation and distribution of marketing materials ensures efforts are put in the right areas at the right times.Imaginal Transformation's growth from teaching leadership and communication to individuals led into helping organization's express themselves online is a natural evolution.Presenting at numerous conferences around the country and world ensures that I understand how to craft messages that reach audiences in meaningful ways. Back in my teaching days, I published a book on critical thinking. The ability to teach carries into market as most non-marketing people don't understand the mechanics behind it. I am able to explain what approaches are being used and why, with reasoning for what was chosen or not chosen for publication. ~~~~~“Kelley is that rare communicator who is able to mix style with substance. She works hard to meet theneeds of an audience, keeping them engaged with gentle humor and good will. As someone who speaks around the world, I would never hesitate to bring Kelley on board as a speaker and facilitator. She brings a deep understanding of cultural diversity to bear on clients’ needs with impeccable results.”~Dr. Catherine Shuster~~~~Other Skills: Content Planner | Blog Writer | Editorial Oversight | Facilitator | Executive Coaching | Team Development | Consultant | Business & Brand Development Show less

Companies hire me to work with their corporate managers and directors to articulate their DNA, or Distinct Natural Advantage, so they can proactively develop and strategically plan their careers for leadership and enhance the bottom line of their organization.Presented at numerous conferences on topics ranging from 'Time vs. Priorities Management' to 'Employee Engagement: Your Company's Bottom Line.' Ran trainings for team development and strategy development. ~~~~Other… Show more Companies hire me to work with their corporate managers and directors to articulate their DNA, or Distinct Natural Advantage, so they can proactively develop and strategically plan their careers for leadership and enhance the bottom line of their organization.Presented at numerous conferences on topics ranging from 'Time vs. Priorities Management' to 'Employee Engagement: Your Company's Bottom Line.' Ran trainings for team development and strategy development. ~~~~Other Skills: Editorial Oversight | Conference Presenter | Content Generation | Newsletter Writer | Industry Analysis Show less

Revitalizing Inter-Growth's digital presence, with a strong focus on social media and content creation. This is done through social media strategy, content creation & implementation, redesigning the website, content creation for the website, video strategies, and editorial calendars.Building a thought leadership platform is a key focus to help the President's vision for bringing Big Heart to health care at all levels to everyone."Kelley has been doing an amazing job helping us… Show more Revitalizing Inter-Growth's digital presence, with a strong focus on social media and content creation. This is done through social media strategy, content creation & implementation, redesigning the website, content creation for the website, video strategies, and editorial calendars.Building a thought leadership platform is a key focus to help the President's vision for bringing Big Heart to health care at all levels to everyone."Kelley has been doing an amazing job helping us with our social media presence. She is creative, energetic and filled with great ideas. Her insights and enthusiasm keeps us moving forward. She is a pleasure to work with!"~Melinda Vasquez, Chief Innovations Officer at Inter-Growth~~~~Other Skills: Content Marketing | Website Redesign & Rebrand | Social Media Implementation | Social Media Strategy | Content Creation | Reporting & Analysis | Proof Reading Show less

Running the company's social media efforts, with a focus on driving traffic to the website and increasing our outreach to potential students."Kelley joined INTERLINK at a critical point when we needed someone to take the impact of our social media presence and boost it up a notch. Her professional demeanor and friendliness were notable when she interviewed for the position and working with her was easy as she was quick to understand our branding and digital marketing goals. A clear and… Show more Running the company's social media efforts, with a focus on driving traffic to the website and increasing our outreach to potential students."Kelley joined INTERLINK at a critical point when we needed someone to take the impact of our social media presence and boost it up a notch. Her professional demeanor and friendliness were notable when she interviewed for the position and working with her was easy as she was quick to understand our branding and digital marketing goals. A clear and open communicator, she demonstrated a keen ability to manage details in order to accomplish big-picture, far-reaching goals. While Kelley was working for us, the reach and impact of our social media activity on our marketing goals improved significantly. LinkedIn even brought it to our attention that our following stood out significantly in our industry. I would easily recommend Kelley to any business in need of social media management support." ~Shaima Shahbaz, Communications Director~~~~Other Skills: Industry Analysis | Digital Marketing | Editorial Oversight | Social Media Strategy Show less

Making the most of digital marketing and the team dynamics within a large (1,000+ employees) company's marketing team. Enjoying the ability to apply my studies and personal experience to a marketing job.When asked to help a C-suite member develop his thought leadership strategy on Twitter, we increased his following by 70%.One of my main responsibilities was to help translate the company's persona as a Creator into social media posts. Creators are the Walt Disney's and Tesla's… Show more Making the most of digital marketing and the team dynamics within a large (1,000+ employees) company's marketing team. Enjoying the ability to apply my studies and personal experience to a marketing job.When asked to help a C-suite member develop his thought leadership strategy on Twitter, we increased his following by 70%.One of my main responsibilities was to help translate the company's persona as a Creator into social media posts. Creators are the Walt Disney's and Tesla's of the world. They take what others cannot see and bring it to life for people to experience with wonder and curiosity. The first step was the easiest: design creator quote posts for social media. They are shared below.~~~~Other Skills: Industry Analysis | Influencer Research | Editorial Calendar Show less

Competitive debate programs around the country for preparatory (middle) school, secondary (high) school, and university (college) students were relatively new when I arrived. Tasked with building the local and international programming, tasks ranged from: designing, implementing, and overseeing workshops in classrooms, teacher/educator trainings, running local tournaments with up to 150 participants and international tournaments with up to 650 participants, to creating the National Debate team… Show more Competitive debate programs around the country for preparatory (middle) school, secondary (high) school, and university (college) students were relatively new when I arrived. Tasked with building the local and international programming, tasks ranged from: designing, implementing, and overseeing workshops in classrooms, teacher/educator trainings, running local tournaments with up to 150 participants and international tournaments with up to 650 participants, to creating the National Debate team each year.“Kelley is always focused on the right thing at the right time to get the right results!”~Dr. Hayat Maarafi , Executive Director, QatarDebateBeing able to articulate one's persuasive arguments and counter those against the topic was the foundation for these programs. It serves as the foundation for what I do now: teaching individuals and organizations how to articulate the reasons why their products or services are better than others.Here, I also build their Facebook group to over 5,000 members (one of the first of its size), before Facebook was considered to be a marketing tool. My department, not Marketing and Communications, also wrote and sent the monthly newsletter to thousands globally. These skills came naturally to me since Facebook was where our audience was and the newsletter went to educators as well. It was valued for the content it provided, which led to people sharing it with others and naturally growing our contact list.~~~~Other Skills: Public Speaking | Author | Conference Presenter | Editorial Oversight | Community Development | Content Generation | Social Media Strategy | Newsletter Writer |Event Management | Trainer of Trainers Show less

Here is when I truly learned how to be a coach and trainer because if you can captivate a room full of 13-year-olds, then you can captivate any crowd.First, I taught 8th grade US History for two years and then art to 6th-8th graders at James Workman Middle School for five years. Additionally, for the first three of those years, I was a debate coach. For the last five years, I was the Tournament Coordinator for the Middle School Public Debate Program's Desert Valleys Debate League… Show more Here is when I truly learned how to be a coach and trainer because if you can captivate a room full of 13-year-olds, then you can captivate any crowd.First, I taught 8th grade US History for two years and then art to 6th-8th graders at James Workman Middle School for five years. Additionally, for the first three of those years, I was a debate coach. For the last five years, I was the Tournament Coordinator for the Middle School Public Debate Program's Desert Valleys Debate League. My debate teams were national winners and ranked highly each year.My art students regularly won art competitions around the Coachella Valley and Southern California. The Advance Art class had artwork displayed in various locations around the La Quinta Art Festival in 2008, which is one of the largest art festivals in the country.~~~~Other Skills: Debate | Public Speaking | Community Management & Development | Event Management Show less