- Leading development of all HCP and patient/caregiver communications for global unbranded awareness campaign for pending schizophrenia treatment from Boehringer Ingelheim, including qualitative research, digital, social, experiential and conference materials- Manage and oversee production of HCP branded assets for the launch of AUGTYRO (lung cancer) including in-field, digital, and social assets- Successfully launched patient support program and communications for Bristol Meyer Squibb’s new eczema treatment, SOTYKTU, including in-office materials, TVC, and field resources- Successfully launched HCP campaign and field training materials for Bristol Meyer Squibb’s lung cancer treatment, AUGTYRO - Oversaw strategy, execution and production of consumer communications for GOCOVRI (Parkinson’s) and TAF+MEK (melanoma), including website, social and digital assets- Partner closely with cross-functional and partner agency teams in development of channel strategy and execution of targeted campaigns- Develop multi-million annual scopes, project-based scopes and schedules, in addition to weekly and monthly forecasts and reconciliations in partnership with cross-functional team and leadership

- On-site client consultant for a new regulated consumer product launch- Lead development of product launch strategy, consumer personas, and qualitative research- Leading development of all consumer communications including, messaging architecture, website, digital & social assets- Support retail, digital, and CRM excellence teams in the development of strategies and go-to-market plans- Manage and oversee concurrent agency work streams- Support client team in development of business plans and pricing models

Oversee execution of integrated marketing campaigns for Nature Made Vitamins, including broadcast, OLV, digital and social media• Lead launch strategy and digital marketing plan for Nature Made’s new Sleep product line• Partner closely with media agency in development of channel strategy and execution of targeted campaigns and optimizations

• Increased agency revenue by 25% YoY through effective leadership and management of corporate re-branding efforts for InterContinental Hotels Group and GE Oil & Gas, inclusive of new brand positioning and integration strategies• Championed, designed, and implemented process solutions to standardize resource management and financial oversight, increasing agency efficiencies and consistent project management methods

Steer teams across strategy, creative, and implementation to deliver industry-leading strategic and creative programs. International Hotel Group, GE Oil & Gas, Toyota, Samsung

Deliver operational, strategic, and tactical leadership to build awareness, create holistic marketing programs and drive long-term revenue growth for diverse categories including, consumer packaged goods, cosmetics, healthcare, and finance.- Guide strategic direction and tactical execution of MasterCard Priceless Cities social media campaigns across Facebook, Twitter, Instagram, Vine and Foursquare to support partnerships with Justin Timberlake, Beyonce, iHeart Radio & the MLB, incenting user-generated content and program registration, leading to a 90% increase in registrants from year prior- Implemented several on-site activations to support MasterCard’s sponsorships providing consumers with branded engagement opportunities with Social amplification platforms, generating millions of social impressions, thousands of brand mentions & consumer photo shares, leading to overwhelming positive brand sentiment, & increased intent to use or acquire a MasterCard- Led consistent measurement and testing scenarios, ROI model development for the My L’Oreal, Priceless Cities and Right@Home CRM programs to support strategic recommendations, including acquisition, retention, segmentation and dynamic content approaches ensuring the program meets and exceeds success measures.- Delivered multi-brand digital marketing program for L’Oreal Paris USA, SC Johnson and MasterCard comprised of website, mobile applications, digital signage, eCRM program, and digital & social marketing campaigns.

- Steered Zyrtec’s $5M digital launch strategy and marketing plan, outperforming awareness and acquisition goals by 5% with new branded website and eCRM program targeting core demographic. Campaign resulted in largest over-the-counter switch in Johnson & Johnson history.- Led development of multi-million dollar website redesigns for Ziploc and Scrubbing Bubbles, including strategic planning, discovery, and implementation phases. After 4 months, websites surpassed success measures by 10% and 11% respectively

Primary driving force behind digital brand and positioning strategies for products of prominent pharmaceutical companies Schering-Plough and GlaxoSmithKline. Generated business development for firm by presenting concepts to clients, resulting in new marketing communication projects.

Cisco Systems, ONDCP