Kelley Eason work email
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Passionate about delighting and engaging customers throughout the customer journey. Current business expertise and responsibilities include: - Leading in-product messaging & discovery across LogMeIn products- Product strategy, development, & deployment of an internally built, multi-channel data and insights delivery tool
Goto
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Manager Product ManagementGoto Apr 2023 - Present
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Product Manager, GotoGoto Feb 2022 - PresentCreating a new administration product that serves our Channel Partners, with a focus on customer listening, empathy, and engagement, data & insights, and test and learn methodologies.
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Product Manager, Active Insights & Engagement PlatformLogmein Apr 2020 - Feb 2022Boston, Massachusetts, UsLeading product vision, strategy, development, and deployment of an internally built, multi-channel data and insights delivery tool. -
Sr. Manager, In-Product Discovery & Engagement PlatformLogmein Feb 2017 - Feb 2022Boston, Massachusetts, UsDevelop and execute in-product discovery programs aimed at supporting customer adoption, usage and advocacy of products, in a seamless and contextually relevant way. -
Sr. Manager, In-Product DiscoveryCitrix Oct 2016 - Feb 2017Fort Lauderdale, Fl, UsDevelop and execute in-product discovery programs aimed at supporting customer adoption, usage and advocacy of products, in a seamless and contextually relevant way. -
Sr. Manager, Lead ManagementCitrix Jul 2015 - Oct 2016Fort Lauderdale, Fl, UsResponsible for implementation and stewardship of best practices in lead management and scoring, working closely with both Sales and Marketing to define and document rules and processes and drive continuous improvement of lead conversion and velocity through the demand waterfall.Key responsibilities include:- Defining business requirements for key Marketing and Sales systems and reports- Data analysis and forecasting- Data quality - Conversion optimization- Establishing and maintaining scalable processes for campaign and lead management- Sales and Marketing alignment and communication -
Sr. Manager, Webinar And Nurturing ProgramsCitrix Oct 2013 - Jul 2015Fort Lauderdale, Fl, UsResponsible for strategic planning and management of the Citrix SaaS demand generation nurturing and webinar programs. Core responsibilities include:- Strategy and management of nurture and webinar programs to optimize conversion and retention - Content strategy and development - Segmentation, profiling and messaging- Sales & marketing alignment, communication and optimization- Campaign and data analysis -
Manager, MediaCitrix Apr 2010 - Oct 2013Fort Lauderdale, Fl, UsResponsible for strategic planning and management of the Citrix SaaS Demand Generation and Customer Marketing webinar programs. Core responsibilities include: - Management of program budget to optimize assigned leads and bookings - Strategy, coordination and planning of webinar events across LOBs & Citrix SaaS products - Content development - Sales & marketing alignment - Media and campaign reporting and analysis -
Marketing Specialist | Gotomeeting CorporateCitrix Jul 2006 - Mar 2010Fort Lauderdale, Fl, UsResponsible for planning, managing and executing offline lead generation campaigns for GoToMeeting Corporate. Core functions include:- Quarterly campaign planning and execution for all go to market activities- Creative and concept development- Campaign analysis and reporting- Customer and partner relationship management- Webinar planning, development and execution -
Administrative Assistant To PresidentJanus Et Cie May 2005 - Jul 2006Us- Basic office management: Answering phones, meeting & conference set up, day to day scheduling and interfacing with JANUS et Cie showrooms- Handled all calendaring and travel for the CEO’s personal and professional engagements- Ordering, shipping and basic inventory management- Media cataloging and archiving- Event planning, showroom openings and photo shoot
Kelley Eason Skills
Kelley Eason Education Details
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Westmont CollegeEconomics/Business
Frequently Asked Questions about Kelley Eason
What company does Kelley Eason work for?
Kelley Eason works for Goto
What is Kelley Eason's role at the current company?
Kelley Eason's current role is Manager, Product Management for Data & Growth.
What is Kelley Eason's email address?
Kelley Eason's email address is ke****@****rix.com
What is Kelley Eason's direct phone number?
Kelley Eason's direct phone number is (954) 267*****
What schools did Kelley Eason attend?
Kelley Eason attended Westmont College.
What are some of Kelley Eason's interests?
Kelley Eason has interest in Design, Skiing, Marketing, Scuba Diving, Cycling, Photography, Crossfit, Travel.
What skills is Kelley Eason known for?
Kelley Eason has skills like Lead Generation, Demand Generation, Saas, Marketing, Webinars, Salesforce.com, Strategy, Marketing Automation, Go To Market Strategy, Email Marketing, Management, Crm.
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