Pronghorn builds software from scratch using modern technology and responsive design. We also make tools that make business operations easier, and your technology more scalable.Projects: -LaunchLetter from Southern/alpha-IsMySiteDown-Mealist

Led marketing strategy for a platform that helps gamers and other internet creators make monthly recurring subscription revenue. Helped decrease churn by 20%.Experienced marketing professional specializing in growing GameWisp's subscription product for gamers. Led marketing campaigns and events at major gaming conferences. Managed partnerships, planned marketing strategies, and utilized data analytics to optimize campaigns. Developed industry expertise in gaming platforms and monetization tools. Engaged with Twitch, YouTube, and Mixer communities, supported streamer meetups, and provided technical support to users. Wrote marketing content and maintained community engagement through various channels.

Sales for GameWisp Connect, GameWisp's SaaS platform that helps gaming brands enhance their influencer programs. Created our first pricing models for SMB, helped create our first sales pipeline, and build out/executed that pipeline from lead to close. 🏆 Made our second sale.

GameWisp makes tools for streamers and companies looking to work together. Connect, our newest product, is a SaaS platform that helps interested brands find, vet, and organize influential streamer contacts. For this product, I have a few contributing roles: - Sales: SaaS sales to companies in the gaming industry-Customer onboarding and account management-Early marketing feedback from customers -Business development, research, building industry relationships and keeping an eye out for new verticalsPart of this role includes planning and attending industry related events. Some of those events, GameWisp represents ourselves. For other events, we partner with other companies to achieve mutual business goals. The event planning role includes: -Defining objectives and goals for event success-Determining ROI for each event-Designing the event: look and feel of the space, designing what the booth looks like-Working with an event team-Creating the budget-Graphic design: designing the fabric print on the booth-Creating and pitching the activation for the event: Event activations pair up with company objectives and ROI goals to create an effective marketing campaign with the rest of the team.

| Southern/alpha acquired in December 2014 by SouthComm Media. |Executed all Southern/alpha operations as a division of SouthComm Media within the Nashville Post as Editor in Chief and Publisher of Southern/alpha. Coordinated events, developed revenue streams, created content, ran sponsorships and partnerships. Additionally reported on technology and emerging companies for the Nashville Post publication.

| Southern/alpha acquired in December 2014 by SouthComm Media. |Co-founded Southern/alpha. Executed the vision of Southern/alpha, the first news media publication covering startups in the South. Managed business development and daily operations. Responsibilities included managing the editorial and advertising teams, scaling Southern/alpha’s audience, testing revenue models, creating content and marketing plans and producing annual events. Achievements included expanding the daily audience by 200% with 20% growth month over month. Additionally, I created revenue streams in the form of partnerships and sponsorships and through Southern/alpha's annual event, Spark Nashville. Writer and Illustrator: Published over 1,000 media pieces for Southern/alpha focused on technology in entrepreneurship, city culture, events, venture capital, product and business development, exit strategies, M&A, emerging companies and startup life in the Southern region of the U.S. Wrote press releases on behalf of Southern/alpha. Redesigned the personality of social media channels, producing and developing social content daily. Illustrated and designed editorial pieces for the web. Grew the company’s email list by 400%.Marketing Manager: Wrote and implemented marketing plans and campaigns for Southern/alpha. Created substantial business and marketing partnerships. Sold and managed partners and sponsors on annual and semi-annual events. Wrote copy and advertisements on behalf of the brand.

Senior Graphic Designer for a three month work study in Paris, France at Global Editor's Network (GEN), a non-profit journalism association startup. I created the artwork with Imagewest for the Partnership and Sponsorship brochure presented to the Ambassador of China for GEN's first Summit in Hong Kong.

Designed digital campaigns for SMB clients at WKU Imagewest, a student-run marketing and design agency. Worked with a team to provide solutions regarding print and digital campaigns, marketing materials, posters, graphic design projects and social media campaigns. Provided vision, timeline, budget and ROI goals.

Started a freelance design company with my sister in college with a goal of paying off a portion of our school tuition. Created and edited small projects for local clients using Adobe Illustrator and Photoshop.