As the PR agency of record for our clients, collaborated with brand and agency partners to plan and execute consumer marketing programs. Uncovered insights from sales and market data, industry and consumer trends, and benchmarked against competitors to inform plans. Managed all aspects of budgeting including profitability, forecasts, and billing.Key clients: Jim Beam, Carvana, Target Corporation

Onboarded, developed and implemented multi-faceted social media program for ExxonMobil, agency's largest client. Key program components included social content development, measurement, channel strategies, community management and use of paid to amplify messages. Managed inter-agency relationships including paid media, content marketing and traditional advertising. Managed financials and account profitability including securing incremental work. Managed and mentored team members.

Oversaw social media and PR programs as part of integrated marketing plans for clients. As a member of the agency's social media and PR leadership team, I participated heavily in developing capabilities and new business. Attended and contributed to industry events such as SXSW, Chicago Social Media Week, TechWeek, PCC and BMA. Key clients included: Indiana University Health, Wahl, MB Financial Bank, Napoleon Products, Bakers Square, Design Center at the Merchandise Mart.Chicago Social Media Week 2013 and 2014 presentations included: Get Inspired for Your Next Social Media Contest or Sweepstakes; Marketing to Men on Social Media; Share, Don’t Buy Your Social Media Fans.

Developed creative and business-driving public relations programs for clients. I authored strategic plans, managed diverse teams and participated in new business development. Key clients included: Harley-Davidson, Dave & Buster's, Hunter Fan, InterContinental hotels

Led strategic planning and oversaw tactical execution of client plans. Helped establish company procedures to streamline work and improve client service.Client work included:- Broke opening day sales record for Dave & Buster's through savvy planning and execution of the Wisconsin store opening- Planned and executed 5-city promotional tour with Actor/Environmentalist Ed Begley, Jr., secured national TV coverage

Put the minds of account supervisors at ease with quality, efficient and enthusiastic contributions. Client work included:Harley-Davidson Museum groundbreaking, Physicians Plus Insurance events with Green Bay Packers, Cousins Subs event marketing

In what must have been the best internship ever, I conducted media relations and promotions for the infamous Mike Veeck baseball team. I fielded calls from Saturday Night Live and ESPN, while planning news-worthy stunts like a disco demolition and a bobble-head presidential election.