Kelley O'Brien Email & Phone Number

Winston-Salem, Nc, Us

Tampa, Florida, Us

Tampa, Florida, Us

- Create the annual social strategy, including defining objectives, key performance indicators (KPIs), and tactics and gaining alignment across cross-functional teams.- Advance the brand growth across platforms, including followers, engagements, and traffic to ECommerce channels* Head up the social media strategy across the brand, platforms, and partnerships- Lead all social campaign brief creation, kick-off meetings, and creative executions and content to deliver effectively on consumer needs, brand goals, and business objectives.- Lead the process for social media partnerships and content- - Leverage insights to help improve social media campaign effectiveness - Track social effectiveness and brand impact; continually apply insights to improve social campaign effectiveness- Execute the brand presence across all social media platforms and influencers/content creators- Champion the quarterly review of content, content creators, and overall social media campaigns.

Thomasville, North Carolina, Us

Led owned, paid, and earned strategy for brand and careers branded social media platforms. Developed overall social media strategy. Media buying. Media planning. Developed brand guidelines for a unified look, feel and voice across social media and extended that into owned channels, paid media and partnered with PR/Media Relations team for unifying efforts with social and careers brand. For CRM, utilized Datorama, Pardot and Interaction Studio. Develop careers brand campaign, tactics for reaching current employees for retention and talent communications.

- Lead a social media team to create value for well-known brands that fall under the following categories: CPG, grocery, healthcare, internet services, and restaurants.- Developed social strategies for global brands - Inspired P.F. Chang’s international brand team to develop new worldwide digital and social media initiative- Spearheaded a social media activation at the US Open in Shinnecock Hills, growing follower interactions by 90% during activation.Increased organization’s portfolio of brands by directly bringing on two brands and being part of pitch teams to win social media business.- Enabled the agency to receive over $600k in new business in the first six months of my employment. - Led tech company to plan for a new careers brand to recruit jobs nationally and globally. - Content planning and development

Us

An outstanding track record in digital and social media marketing with the development of the following:- Kyrie Irving/NIKE partnership- Ky-rspy Kreme Shoes- Developed and implemented the Krispy Kreme influencer program- Digital/Social Media Sponsorship Marketing: Carolina Panthers, St. Louis Cardinals, Golden Knights- Las Vegas- Created campaigns to yield the highest sales days in company history starting with the first $1 million day for 100+ company-owned shops for the company's 75th birthday.Other significant projects/campaigns:- Hot Light App (Marketing Project Lead)- Top 5 Restaurant Promotions for 2012 by NRN.- Spearheaded the globally recognized growth of the brand across owned social media channels with the growth of the community by 200% in 12 months.- Established an industry recognized presence across Facebook, Twitter, and Instagram. - Social media presence across all platforms ranked in the top five of the Nation’s Restaurant News’ NRN Social 200.- Collaborated with the Digital Ecosystem team to be the business lead on the website and mobile app development.- Media buying and planning - Served on the Marketing Leadership Team- Develop a fully integrated social media team geared to develop the overall content strategy and channel strategy of the brand focusing on the precision of paid, owned and earned media.

High Point, Nc, Us

• Website Management: Managed all aspects health system owned web properties; utilizes measurement tools to gauge return on investment; coordinates content and applications with vendors, external and internal customers; served as liaison for internal Web Steering Committee and Web Development Work Group • Social Media Management: Developed and implemented social media strategy; monitored for the share of voice; reported on successes on and responded to industry trends; monitors online brand perception; recommends innovative and strategic executions of social media approaches that further the reach of the brand. • Created interactive marketing strategies and tactics for supporting the launch of events, new practices/service offerings, and new technologies.• Developed and leveraged social media efforts for communicating external announcements• Customer Relations: Ensured internal customers are satisfied with interactive media efforts. Also responds promptly to all inquiries or complaints involving HPRHS’s web properties.• Developed service related messaging to be broadcasted on all interactive outlets• Coordinated with vendors to implement creative campaigns• Finance: Worked with vendors to develop and adhere to budgets for web-based projects and initiatives. • Video Management: Filmed, edited and produced video projects for social and web.• Collaborated with team to provide public relations, marketing, and media support.- Media buying and planning

San Francisco, Ca, Us

High Point, North Carolina, Us

• Dedicated to the Syngenta account, representing the Ornamental and Aquatics Markets• Develop and manage integrated campaigns including advertising, client online properties (website, social media pages, e-blasts, and e-newsletters), and customer events.• Built brand strategies and launch new products• Developed strategic marketing plans and campaigns • Produced marketing communications materials, wrote and presented proposals, manage the budget, project income, and pitch projects.• Develop deliverables for market and align with the business needs of Syngenta by providing research to support recommendations, create and present ideas for projecting and predicting a customer’s needs.• Coordinate with multiple business units to plan events, develop graphics, and promotional giveaways related to the business objectives and demonstrate the realignment of the newly acquired companies. • Developed and launched a series of marketing communications collateral with researchers from across the country.• Created web portal to transform previously archaic online presence into a dynamic website improving communication flow and adding an effective sales tool for end users.• Performed anecdotal customer/market research and demographic profiling to identify and capitalize on the unmet market need ahead of the curve.• Partnered with the media buyers to supply recommendations for product or ad timing, work with the group publisher to create new and out of the box ideas that match the needs of Syngenta Account

Masters

Ba, Communication, Music