Kelley Marsh Email and Phone Number

Strategized and led new Hagerty Marketplace product & pillar, increased auction sell-through rate by 30% in the first 5 months, and increased membership sales by 25% in 3 months. * Defined and drove strategic roadmaps and priorities across design, engineering, operations, and business groups to craft impactful marketplace solutions * Worked with executive team to create & align KPIs and metric-based strategy which resulted in net positive financial impact and growth* Drove front-end product feature releases, complex migrations of products, and 3rd-party integrations* Collaborated with engineering, machine learning, data science, and design cross-functional partners to iteratively A/B test and implement improvements to the user experience, influenced by user patterns* Worked closely with data science and UX partners to identify opportunities, drive product decisions, and analyze customer segments* Hired and established dedicated product leads in key areas of the Marketplace pillar - overseeing and aligning roadmaps

Led the Xbox Wire product and engineering team. Reduced time-to-market of international sites in the Xbox Wire network by 80%.* Strategized and led implementation of standardized internationalization (i18n) methods and exposed product customization needs as editorial content * Optimized creator content sharing within the network to reduce editorial workload and publication management* Collaborated with product marketing to prepare materials and documentation * Partnered with Anchor to syndicate the Official Xbox Podcast and consolidate the podcast presence into the primary Xbox Wire brand

Established the first Wirecutter Digital Product team, managing a team of 6-8 product managers at Wirecutter.com (now, NYTimes Reviews). Reduced digital publication time from 7 to 2.5 days.* Conceptualized and led the restructuring of commerce link management, drastically reducing product affiliate management creation and error rates for 1M+ monthly users* Planned and aligned roadmaps for both internal platform and product engineering teams* Partnered with editorial leads to align editorial with the product platform optimizations* Worked closely with editorial teams to automate workflows that previously required many Google sheets and documents shared throughout the editorial process* Optimized development process workflows across globally distributed cross-functional teams* Aligned career growth plans, created educational opportunities, and fostered mentorship within the product team

Led the re-platform for AMC at the height of their popularity, servicing 200+ million monthly visitors. Led integration with video streaming platforms and internal DAM. Reduced editorial workload for AMC content producers by 35%. * Responsible for product development roadmap of AARP, Intuit, Atlassian, and several major universities * Led cross-functional product engineering teams including design and data science

Responsible for digital product management of Daily Caller, PJ Media and other enterprise clients.* Aligned with clients to understand needs and develop content delivery strategies* Crafted product strategy across both web and mobile platforms - including iOS and android