Kelley Marsh Email & Phone Number

Fayetteville, Nc, Us

Traverse City, Mi, Us

Strategized and led new Hagerty Marketplace product & pillar, increased auction sell-through rate by 30% in the first 5 months, and increased membership sales by 25% in 3 months. * Defined and drove strategic roadmaps and priorities across design, engineering, operations, and business groups to craft impactful marketplace solutions * Worked with executive team to create & align KPIs and metric-based strategy which resulted in net positive financial impact and growth* Drove front-end product feature releases, complex migrations of products, and 3rd-party integrations* Collaborated with engineering, machine learning, data science, and design cross-functional partners to iteratively A/B test and implement improvements to the user experience, influenced by user patterns* Worked closely with data science and UX partners to identify opportunities, drive product decisions, and analyze customer segments* Hired and established dedicated product leads in key areas of the Marketplace pillar - overseeing and aligning roadmaps

Led the Xbox Wire product and engineering team. Reduced time-to-market of international sites in the Xbox Wire network by 80%.* Strategized and led implementation of standardized internationalization (i18n) methods and exposed product customization needs as editorial content * Optimized creator content sharing within the network to reduce editorial workload and publication management* Collaborated with product marketing to prepare materials and documentation * Partnered with Anchor to syndicate the Official Xbox Podcast and consolidate the podcast presence into the primary Xbox Wire brand

New York, Ny, Us

Established the first Wirecutter Digital Product team, managing a team of 6-8 product managers at Wirecutter.com (now, NYTimes Reviews). Reduced digital publication time from 7 to 2.5 days.* Conceptualized and led the restructuring of commerce link management, drastically reducing product affiliate management creation and error rates for 1M+ monthly users* Planned and aligned roadmaps for both internal platform and product engineering teams* Partnered with editorial leads to align editorial with the product platform optimizations* Worked closely with editorial teams to automate workflows that previously required many Google sheets and documents shared throughout the editorial process* Optimized development process workflows across globally distributed cross-functional teams* Aligned career growth plans, created educational opportunities, and fostered mentorship within the product team

Led the re-platform for AMC at the height of their popularity, servicing 200+ million monthly visitors. Led integration with video streaming platforms and internal DAM. Reduced editorial workload for AMC content producers by 35%. * Responsible for product development roadmap of AARP, Intuit, Atlassian, and several major universities * Led cross-functional product engineering teams including design and data science

St George, Ut, Us

Responsible for digital product management of Daily Caller, PJ Media and other enterprise clients.* Aligned with clients to understand needs and develop content delivery strategies* Crafted product strategy across both web and mobile platforms - including iOS and android