Kelley Mccoy Email & Phone Number

New York, New York, Us

Bringing value each day leading high performing portfolios by encouraging and supporting them to achieve award-winning statuses. Including helping one hotel win “Hotel of the Year” for 3 years in a row, 2016 – 2018.Role SummaryRegional Sales and Marketing leader for 14 hotels responsible to exceed anticipated revenue and grow market share. Guide each property team through sales strategy development focused on driving revenue from increased sales. Additionally, reliable leader, mentor, and trainer of the Directors of Sales and Sales Managers in the region. Closely partner with the other members of the Corporate and Regional team to provide tools and resources needed in the field geared to achieving business objectives.

Spearheaded sales and marketing efforts that maximized revenue opportunities, successfully aligned brands within targeted markets, and regained significant market share to rank #1 and #2 in comp set.Success Stories• Increase in room revenue YTD April 2013 of $892,000 over last year and $542,000 over budget.• Increase in net profit YTD April, 13 of $582,000 over last year and $380,000 over budget.• Increase of $6.48 in RevPAR versus budget YTD April 2013• Developed effective business travel strategy in line with each hotel chain and their key global accounts, ensuring appropriate pricing relative to the market.• Instituted group calendar that reduced response time to deliver solutions to customers for group leads. • Created a brand-specific sales training program that provided Sales Managers with comprehensive tools and resources—accelerating training time through specific onboarding plans and improving overall revenue generation.• Optimized managerial team capabilities through educational training sessions on brand tools, resources, team-building techniques, and programs. Improved sales force effectiveness and helped GMs achieve financial and guest satisfaction goals.• Incorporated eCommerce and social media action plan into annual business strategy, including VFM Leonardo, VBrochure with booking widget and Facebook, to drive customer engagement and sales activity.

Directed brand sales, distribution strategies, and revenue management for Hampton Brand hotels, leveraging Hilton resources/programs, including Hilton Sales Worldwide, Hilton Reservations & Customer Care, eSales, eDistribution, travel Industry Relations, and third-party partners. Served as the main liaison to each area. Executed efficient brand sales and revenue management strategies that maximized sales and profitability. Success Stories­-Partnered with Hilton Sales Worldwide on General Electric resulting in three years in a row of significant revenue increases for of +26%, +35% and +27%.-Increased revenue from e-Events bookings 231%, Guest List Manager 302%, and Personal Group Web Pages 105%.­ Additional Role Achievements• Developed an online group booking tool, as a key team member, which provided a quick and easy way to book groups/meetings online 24/7, enabling Hilton to be the first to market and generate incremental revenue.• Created a comprehensive sales/revenue generation reference guide and toolbox across brands to help sales/hotel teams better understand and leverage Hilton's resources, programs, and departments. • Designed online and classroom course outlines for sales/revenue-related workshops, which improved knowledge and adoption of programs, tools, and resources. Continuously communicated strategy to brand and hotel groups on sales/revenue opportunities and initiatives to maximize efforts and drive revenue.• Helped develop a new revenue management system for focused-service brands, providing additional functionality and reporting as well as better analysis and results. • As a key team member, I developed an automated sales system from concept through implementation, providing automated sales capabilities integrated with PMS system. Provided better tracking, faster lead response, and reduction in administrative time.

Provided consultative support to Hampton hotel teams, owners and management companies to proactively enhance operating performance. Support included developing and implementing successful, measurable programs to assist in meeting sales, revenue, product, and service objectives; identifying and pursuing opportunities for pricing, revenue maximization and quality improvements by providing marketing, sales, operating expertise and brand resource/education.

Managed a centralized marketing program for 14 hotels representing 10 different markets and $110 million in revenue; directed the advertising agency in the development of creative and selection of media; developed and managed the collateral and forms program including ordering procedures, selection of vendors and generation of estimates.

Exceeded revenue goals while managing the daily operation of a 5-person sales team; monitored achievement of sales call and booking objectives; provided leadership, motivation, direction and training to sales staff; developed and implemented special sales strategies; directed sales efforts for an assigned territory to establish new accounts and maintain existing accounts.Success StoryConducted 50+ consultations annually for mature and pre-opening hotels on topics such as sales, revenue, guest service, and product quality.Additional Role Achievements* Increased average occupancy by 18 points and average daily rate by $4.96.* Planned, directed, and participated in market-wide sales blitz resulting in over 300 qualified leads.* Managed accounts that contributed to 15% of suite revenue.* Developed 1991, 1992 & 1993 hotel marketing plan and assisted with those Business Plans.

Bachelor Of Science, Business Administration; Marketing

Education record