Kelley Reed Email & Phone Number

Westminster, Maryland, US

Jacksonville, FL, US

Pittsburgh, Pennsylvania, US

Pittsburgh, Pennsylvania, US

• Create and manage campaign calendars and deliverables; execute strategic tactical marketing plans that attract business owners, entrepreneurs and venture capitalists, spur engagement, and support revenue and business.
• Research and develop educational materials including print, e-mail, direct mail, social media, blog articles, press kits, and digital/electronic messaging for custom software development and quality assurance.
• Planning, direction and implementation of strategic business-to-business engagement and marketing campaigns through multiple communication channels and vehicles
• Develop and deliver effective communication in regards to software engineering, specifically within healthcare, energy/oil and gas, legal, predictive analytics, and education verticals.
• Ensure integrity of organizational brand standards and editorial content adhering to vision, mission and strategic goals
• Manage of website applications and content, business development proposals, creation of calendars, strategy documents, and organizational resources including lead management and human resources platforms.

Pittsburgh, PA, US

• Partner with Science, Product Development and Merchandising to develop business briefs for all campaigns, including proprietary GNC product and third-party vendor launches.
• Manage coordination of information, prioritization and detailed messaging in partnership with Merchandising, Science and Legal teams.
• Work with Marketing Channel Partners on promotions, innovations, customer loyalty programs, events and digital media and advertising.
• Kick off business briefs with creative teams or agencies; manage campaigns through approval processes from creative conception to execution.
• Manage creation of calendars, channel overviews, plan documents, organizational tools and weekly meeting agendas.
• Manage development of product vendor marketing plans including coordination of strategies, communication schedules, assets and funding.

Pittsburgh, Pennsylvania, US

• Create and manage campaign calendars and deliverables; execute strategic tactical marketing plans that engage, education and retain members, drive demand, and support revenue and business goals.
• Coordinate campaign deadlines and resource requirements of writing, creative services, and communications governance.
• Ensure proper brand and naming architecture to adhere to brand guidelines - allow for business growth while maintaining compliance standards.
• Unify market strategy recommendations and implementation plans into a cohesive creative brief for internal marketing and/or external creative resources.
• Identify and detail appropriate marketing channels and tactics; ensure all communications are done on time, on budget and build engagement while supporting membership campaigns, individual prospecting, and medical.
• Collaborate with third-party affiliates on development and delivery of marketing collateral and digital communications; ensure coordination and clear communication among constituents throughout the course of the.

Pittsburgh, PA, US

• Development and creation of educational materials including print, direct mail, press kits, digital messaging for programs and services for disadvantaged and at-risk children and youth
• Planning, direction and implementation of strategic consumer engagement and marketing campaigns through multiple communication channels and vehicles
• Develop and deliver effective communication of social services, mental and physical health, foster care and adoption content for state, regional, national and international audiences
• Ensure integrity of organizational brand standards and message consistency adhering to vision, mission and strategic goals
• Supervise and oversee communication projects and campaigns with direct development staff as well as external vendors focused on the coordination of geographically targeted advertising initiatives and wholesale media buys
• Maintain and build media and press relationships including public relations, earned media, social media, and pro-active/reactive crisis communications management

• Development and creation of advertising and promotional material including print and digital/electronic messaging for Honda Corporation products and services, maximizing impact while adhering to prescribed branding.
• Planning, direction and implementation of multi-channel print and digital campaigns through various internet/media outlets including paid and organic search engine optimization, e-mail marketing and social media.
• Ensure communications projects for nationally-franchised products and services are in adherence with state and federal regulations and guidelines
• Established key performance indicators (KPIs) to ensure successful and timely delivery of product and service content, meeting corporate goals and objectives
• Administration and management of multiple customer relationship management systems, website applications and content, e-commerce system, and workflows
• Effectively balanced workload and deadlines, managed team member scheduling and work plans, problem solved in an evolving and fast-paced environment

Carnegie, PA, US

• Developed high-impact marketing strategies, leverage vision, branding to increase customer engagement while sustaining short-term and long-term campaign focus to meet client goals and objectives
• Managed regional and national marketing projects including website design, e-commerce specialization (including search engine optimization) and written communication for diverse consumer groups in small/mid-level.
• Coordinate design and production processes for print materials and multimedia design including copywriting, white pages, website, blogs, podcasts, e-mail and audio/visual communications
• Serve as marketing and technical support to a wide range of clientele, provide advice on action plans, deadlines, budgeting and initiatives, prepare project timelines and reports
• Consult with districts managers to develop content and messaging for reporting, presentations and publications to stakeholder and external audiences; provide extensive design guidance and technical support to clientele
• Performed cross-browser usability testing and research to recommend evidence-based solutions and tactics to improve return on investment and engagement

Website Design and E-Commerce Development/Direction, Administration of Content Management Systems, Technical Support (Hardware/Software), Corporate Event, Budget, Design Personnel and Project Management.

Master Gardener

Executive Master Of Business Administration, Business Administration And Management, General

Bachelor Of Science Degree, Design/Marketing

Associate Degree In Specialized Technology, Graphic Design