Kelley Prince Email and Phone Number

-Lead and scale the Growth Marketing function globally to support the company’s go-to-market strategy -Develop and execute B2B, results-based marketing campaigns that influence the sales pipeline across SMB, MM, and ENT segments-Leverage strategies in account based marketing (AMB), customer, and persona marketing to improve pipeline velocity and down-funnel conversions-Direct the production and distribution of various types of content across campaign channels including content syndication, events, website, email, paid, social, and sales enablement-Collaborate across business units and geographic regions to align on initiatives and meet business objectives

As LeanCor’s marketing leader, I drove creative and impactful strategies that yielded business results through closed opportunities and sales revenue. These contributed to YoY growth and a positive brand position for LeanCor's 2020 acquisition by Transplace.Notable achievements include:-Developed and executed a B2B content marketing strategy to create brand equity and connect sales team with executive-level leads-Deployed and managed marketing automation solution (HubSpot) that integrated with five other systems (Salesforce, LMS, e-commerce, survey and webinar platforms)-Secured multiple local and national industry awards for the company, publications, and CEO – most notably the CSCMP Distinguished Service Award for CEO’s industry contributions-Drove sales and marketing alignment (lead distribution/follow-up, KPIs, communication, problem solving)-Earned media moments for leadership team in local, regional and national outlets each year-Collaborated with external partners to launch three professional education programs in support of lead generation strategies-Created numerous pieces of sales and marketing collateral such as one-pagers, brochures, webpages, pitch decks, graphics, and more-Led post-acquisition rebrand of LeanCor to Transplace in a 3-month timeline (2021)Focus Areas:Brand Strategy and Execution, Digital and Content Marketing, Demand Gen, PR, Collateral Design and Copywriting, Website Management, Event Planning

-Drove a marketing asset overhaul including website, branded templates, event calendar, graphics, and promotional items-Launched strategic social marketing activities including electronic surveys and Roundtable LinkedIn group-Contributed to significant membership increase over two year term

-Managed the Request for Proposal (RFP) response for small and large group sales-Produced marketing communications pieces including one-pagers, direct mail, e-mail, social media, and the president's blog-Assisted in administrative tasks and office operations

-Assisted account executives at one of the only 22 certified brand agencies in the U.S.-Helped to successfully execute integrated marketing communications and strategy that resulted in market penetration and brand awareness -Developed extensive media opportunity lists and press kits-Drafted effective press releases and media pitches, obtaining significant media coverage for agency clients-Researched editorial calendars-Conducted client phone surveys, efficiently gauging customer awareness and satisfaction-Analyzed and compiled survey results in summary format for client-Edited marketing tools including newsletters, capability suites and sales sheets