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Marketing strategist and leader with branding background and 15+ years of marketing experience. I’ve had the opportunity to lead the marketing strategy and creative direction of three companies, resulting in significant achievements: a major investment for my current company and in my previous role, an acquisition by the largest health system in the nation.My experience includes developing marketing strategies to achieve short-term goals and to develop and drive a long-term vision that aligns with the diverse needs of various departments. To support vision alignment, I actively listen, seek to understand others’ priorities and challenges, and identify the resource burden or opportunity cost of recommendations. Additionally, involving cross-departmental stakeholders in post-campaign analysis helps encourage and facilitate future alignments and collaborations.I’ve developed marketing processes and workflows from square one (everything from creating content development processes, to CRM and tracking management strategies and processes); I’ve also worked with large companies/teams and have iterated on mature processes for further refinement and deeper efficiency.__________________Demonstrated track record of building marketing programs from the ground up with scalability for growth. Specialties: marketing strategy, branding and identity, product messaging and positioning, project management, team & vendor management, creative direction, print production, market research, communication strategy.
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Senior Director Of MarketingNtracts, Inc May 2021 - PresentChattanooga, Tennessee, UsNtracts is the leading contract management solution for healthcare organizations across the country. Driven by the expertise of dedicated contract compliance professionals, and guided by the nation’s largest healthcare law firm, Hall Render, Ntracts has provided best in class, healthcare focused contract lifecycle solutions to hospitals and healthcare systems for over 30 years. -
Head Of MarketingValify Nov 2016 - May 2021Frisco, Texas, UsValify was acquired by HCA Healthcare in January 2020.Valify is the only healthcare cost management company exclusively dedicated to managing purchased services expenses. Valify’s web-based technology platform uses proprietary machine learning algorithms which allow healthcare organizations to quickly identify and manage savings opportunities in over 1,200 categories. Powered by the Valify database of over $350 billion in spend, Valify provides expert benchmarking analysis, market share insights, and prebuilt category-specific RFP templates. Valify has helped thousands of hospitals proactively manage expenses, increase staff productivity, and realize significant savings.• Valify Ranks No. 169 on the 2019 Inc. 5000• Valify Recognized by CIO Review as one of the "50 Most Promising Healthcare Solution Providers - 2019" (https://bit.ly/31VpTGJ)• Valify was named one of Gartner's 2017 Cool Vendors in Supply Chain Execution Technologies -
Associate Marketing & Communication - Brand/Creative TeamVizient, Inc Aug 2015 - Nov 2016Irving, Texas, Us• Manage brand and creative team’s production schedules, workflow, and facilitate communication between internal clients and the creative team• Contributed to Vizient brand launch including creating phase one universal brand guidelines for 14 digital applications• React quickly to unanticipated shifts in project priorities or creative resource availability; adjust production schedules to seamlessly accommodate requests; promptly communicate production schedule changes or delays -
Marketing And Communication Specialist, NovationVizient, Inc Jul 2014 - Nov 2016Irving, Texas, UsIn 2015, Novation merged with VHA and UHC to form a new company: Vizient, Inc.• Managed distribution and assembly of monthly promotions and webinars emails to members; managed monthly marketing mailer to members• Worked with business units by providing marketing support for their Marketing Managers, including standardization, NOVAPLUS, pharmacy, purchase services, information technology• Conceptualized and managed the 2015 Novation Supplier Summit app gamification including 23 individual badges and game architecture that prompted attendees to interact with the app to enhance their event experience• Tracked and analyzed metrics for two mobile apps (Novation Resource app for field teams and 2015 Novation Supplier Summit event app) and presented findings with actionable insights to stakeholders• Directed Novation’s external agency and freelancers to create graphic content for projects including emails, print pieces, and mobile graphics• Procured promotional items for Novation’s business units and for the 2015 Supplier Summit; managed with multiple vendors to ensure internal clients’ goals, and unique logistics were met -
Marketing DirectorAmazing Spaces Storage Centers May 2011 - Jul 2014The Woodlands, Tx, Us• Develop and implement seasonal and annual marketing campaigns including increased brand awareness, customer satisfaction campaigns, operational training, community involvement, and maximize ROI • Content creator and designer for print and advertisements, social media, blog posts, sales collateral, email marketing• Apply consumer insights, lead tracking, market trends, and strategic analyses to produce positive results (e.g. grow client base, profitability, operational efficiency)• Directly manage sales team’s marketing duties, SEO, website, and content management system development • Organize community and chamber of commerce events that coincide with marketing strategy• Responsible for advertising/marketing budget. Negotiate contracts with media and third party vendors • Report directly to President and Vice President and contribute as a key voice in the strategic direction of the company -
Jr. Art DirectorGlobal Experience Specialists (Ges) Jun 2009 - May 2011Las Vegas, Nv, UsLayout and design new business proposals resulting in several new client winsCreate production files for large-scale graphics, marketing and other printed materialsCommunicate and work efficiently with co-workers in office locations across the country -
Internship CoordinatorDepartment Of Advertising, University Of Texas At Austin Jan 2008 - May 2009Manage internship for course credit programDeveloped relationships with contacts in advertising and pr agencies throughout AustinPrimary liaison between employers, students, and Department of AdvertisingPlan and coordinate lectures with industry professionalsMaintain internship section of website: post positions, update course requirements
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Art Director InternTocquigny Jun 2008 - Aug 2008Austin, Tx, UsVideo project: directed, filmed, editedAssisted with creative strategies; led to website solution for client -
Graphic DesignerCopy Corner Jan 2007 - Jul 2007Designed logos, business cards, posters; formatted booklets, newsletters, brochures etc.Worked with team to meet customers’ design needs; produced proofs within 24 hoursCustomer service and communication highest priority
Kelley Miller Skills
Kelley Miller Education Details
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The University Of Texas At AustinAdvertising -
Texas A&M UniversityEnglish
Frequently Asked Questions about Kelley Miller
What company does Kelley Miller work for?
Kelley Miller works for Ntracts, Inc
What is Kelley Miller's role at the current company?
Kelley Miller's current role is Senior Director of Marketing at Ntracts, Inc.
What is Kelley Miller's email address?
Kelley Miller's email address is ke****@****ces.net
What is Kelley Miller's direct phone number?
Kelley Miller's direct phone number is +197296*****
What schools did Kelley Miller attend?
Kelley Miller attended The University Of Texas At Austin, Texas A&m University.
What skills is Kelley Miller known for?
Kelley Miller has skills like Advertising, Graphic Design, Indesign, Dreamweaver, Photoshop, Branding And Identity, Illustrator, Final Cut Pro, Market Research, Art Direction, Powerpoint, Customer Service.
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