Create go-to-market Marketing & Sales initiatives, including identifying growth opportunities in e-commerce, retail, and on-premise for over 40 Japanese saké and South American wine brands. Align storytelling and sales opportunities using data analytics, consumer insights and mobile habits; along with retail, grocery, on-premise, and e-commerce trends to drive KPIs. Oversee Bushido saké and Pourtal (wine/saké, travel, and food) DTC experiences, driving strategy, creative execution, partnerships, and digital media campaigns. Manage nine Marketing & Sales team members and nurture ongoing career development.🗣 DTC Keynote Speaker at 2018 Wine Industry Technology Symposium (WITS)📱 Featured in SevenFiftyDaily, "How to Build Mobile Drink Sales"

Strategically led the positioning and storytelling of brand products to advertisers, including Instagram Stories, video ads, carousel ads, and all brand media buying objectives.Directed Facebook's senior business leaders through the refresh of Instagram's strategic business positioning and core values. Managed the communication roll-out globally among advertisers.Assisted in creating Instagram’s event strategy and activation at Cannes Lions International Festival of Creativity and CES.Developed and managed Facebook and Instagram’s global business webinar program, leading 20+ product marketers.🏆 Received prestigious ‘Power of Partnership’ award for scaled impact and best-in-class cross functional collaboration.

Led national product launches and partnerships through brand strategy, sales positioning, packaging design, PR, and implementation.🏆 La Posta’s refreshed brand strategy led to winning "Best Label Design in the World" (IWSC) and +22% in sales. Managed strategy and creative development of packaging, POS, digital, social, blog, print, and email materials.

Led innovative, strategic digital campaigns and loyalty programs that drove direct response and brand awareness, leading to 265% increase in annual online revenue for one of top 10 sports and entertainment ticketing companies in the US. Oversaw 40+ national partnerships for colleges, bowl games, and media entities like SI.com and CBSSports.com.Guided e-commerce and email enhancements to improve AOV, content, purchase process, SEO, and UGC.

Responsible for the day-to-day management of agency’s largest account, overseeing all departmental functions. Included developing annual marketing initiatives, creating strategic direction for earned, paid, owned media, determining metrics for success, and overseeing execution of projects.Client: Frost Bank

Managed cross-functional teams from strategic development to execution of integrated broadcast, print, digital, collateral, OOH, and direct mail campaigns for country's largest independent advertising agency. Clients: Hyundai Motor America (Brand), Bahama Breeze Caribbean Restaurant (Darden Property), New Business