Kelley Brennan Email & Phone Number

Remote

• Built a following of over 255k on Tiktok and an email list (Substack) of 8,557 subscribers.
• Most viewed video has 11.4M views and profile has accumulated over 9.8M likes.
• Worked with brands including American Eagle, Sephora, Henry Rose, The Good Patch, Ephemeral Tattoo, etc.
• Shifted away from traditional “influencing” to content production in January 2024

Los Angeles

• Implemented and analyzed A/B tests to iterate product features and communicated with Engineering to prioritize workflow. Within 3 months from hire, helped to increase Ops productivity by 200% (50 to 150 Jira points).
• Analyzed sales data using Excel/SQL and reported to the VP of Business Development to discover new ways to increase customer satisfaction and survey completion.
• Led a global team in India to resolve customer support cases and manage survey programming allowing Operations to increase survey output by 50%.
• Assisted the Engineering team in troubleshooting programming issues related to HTML, CSS, and Javascript.

Los Angeles

• Spearheaded the business plan development, brand launch and operationalization of an e-commerce fashion boutique establishing profitability within the first 6 months.
• Developed a custom outfit application on Shopify to enhance user experience leading to a 15% increase in sales.
• Used Facebook Insights to analyze metrics, identify trends, and optimize performance, growing to 19K on Instagram.
• Managed all backend facets including finances, negotiations with wholesalers, sales operations, and fulfillment.
• Utilized Shopify and Google Analytics to track customer behavior and sales transactions to set revenue goals.
• Collaborated with skilled photographers, models, and influencers to create content for social media platforms.

Greater Los Angeles Area

• Published author in Evolution of Antibiotic Cross-resistance research paper in the Evolutionary Applications Journal.
• Lead a team of 6 undergraduate students in running daily lab operations, gathering data, scheduling shifts, and researching other applications for our MIC and MPC data.
• Used excel to analyze data and create figures to be used for publication.

Los Angeles, California, United States

• Guided student employees in game management and conflict resolution to create a competitive yet safe environment.
• Organized the Intramural reffing and scorekeeping schedule of 80 student employees.
• Managed field operations, facilitated logistics, and communicated with staff to ensure events stayed on schedule.

Greater Los Angeles Area

• Developed a pilot subscription program, GF by TSLA, to create a new revenue stream targeting college consumers.
• Generated new marketing strategies which increased college women’s attendance to the annual Sample Sale by 60%.