Kelley Sloyer Email & Phone Number

Pittsburgh, Pa, Us

Murrysville, Pennsylvania, United States

· Lead the dealership’s short- and long-term construction marketing strategy· Lead the dealership’s construction lead generation strategy and drive integration of marketing and sales activities, enhancing coverage activities and producing qualified sales leads· Identify key target market segments and stakeholders for marketing programs and ensure that all communications are clear, professional, engaging and relevant to their audiences· Manage both digital and traditional marketing channels, orchestrating programs of various types and stages simultaneously and ensuring consistent, relevant messaging· Craft innovative marketing programs combining messaging and design strategies, and lead staff to bring these programs to life· Analyze qualitative and quantitative market and customer data, whether collected by the dealership or a third party· Develop and maintain success metrics to assess the effectiveness of marketing programs, including campaign and content ROI, and make strategic adjustments when needed· Gain insight into how customers interact with the dealership and which media channels they turn to, then use this knowledge to determine when each channel should be utilized· Manage relationships with vendors and suppliers to facilitate collaboration· Use strong project management skills to plan and deliver projects on-time and on-budget· Select, train, and oversee a staff of marketing professionals· Serve as dealership's Caterpillar Certified Brand Advocate

Murrysville, Pennsylvania

• Developed and implemented marketing strategies and tactics in support of business unit goals for Construction Parts & Service, Energy & Transportation (E&T) Sales, E&T Rental, E&T Parts and Service, CB Mining and CB HYMAC• Developed and executed effective marketing campaigns tailored to customer segments using tactics such as direct mail, brochures, trade publications, email, social media and other online channels, signage, events, and mass media where appropriate• Developed content for Cleveland Brothers website, SEO, social media and blog• Served as dealership's Caterpillar Certified Brand Advocate

Murrysville, Pennsylvania

· Supported the execution of marketing strategies and tactics in support of business unit goals for assigned divisions· Executed effective marketing campaigns tailored to customer segments, using tactics such as direct mail, trade publications, brochures, email, social media and other online channels, signage, events and mass media where appropriate.· Developed content for Cleveland Brothers website, SEO, blog and social media· Developed pre- and post-show communications and assisted with graphics development and sponsorship materials for events

Greater Pittsburgh Area

• Created and edited copy for sales and marketing to support the company through emails, landing pages, websites and blogs• Implemented best practices when writing email templates and social media posts for use to the company's online marketing subscribers• Managed company's social media presence• Developed and worked directly with members of the marketing team to create visual and copy ideas to establish a strong digital marketing message

Greater Pittsburgh Area

Williamsport, Pennsylvania Area

Greater Pittsburgh Area

Greater Pittsburgh Area