Kelley Smith Email & Phone Number

Washington, Dc, Us

Freelance travel planner and writer focused on the Washington, DC market, the Americas, and the Caribbean. -Curate detailed travel guides and expert advice for luxury accommodations, activities, and dining targeting high-end travelers. -Founder of DaycationDC.com, a local tourism blog about Washington, DC featuring travel tips, itineraries, and local businesses. -Authors in-depth travel articles and blog posts on Washington, DC attractions, history, and experiences and grew traffic organically through SEO strategies, 8,000+ Instagram followers, and 11,000+ monthly Pinterest views. -Works with local and national PR agencies to cover popular local events, travel promotions, and influencer-hosted travel experiences targeted to the Washington, DC market.Selected Media & Collaborations-Collaborates with Washington, DC focused brands including Jose Andres Restaurants, Cirque de Soleil, Washington Nationals, Baltimore Christmas Market, and Downtown DC BID to highlight local happenings, curated travel experiences, and sponsored blog/social content.-Partnered with the Google Creator Program to create Washington, DC based launch content for Google Web Stories. -Featured in Spotted By Locals, The DC Ladies, and Nowy.-Curates popular Washington, DC holiday and Christmas posts that receive an average of 20,000 views every year.

Washington, Dc, Us

Freelance contract marketing and communications -Managed email communications to 10,000+ members, including a bi-monthly newsletter, ad hoc event communications, and monthly education updates. -Updated social media channels include Facebook, Instagram, and LinkedIn. -Developed marketing plans for the 2024 DC History Conference and newly launched neighborhood history tours.

Alexandria, Virginia, Us

The Independent Insurance Agents & Brokers of America (Big "I") is a national, nonprofit association representing independent insurance agents in the US. This role supports the consumer-facing brand, Trusted Choice and marketing education for both state associations and members. -Direct marketing and traffic generation efforts to the consumer facing website, TrustedChoice.com, through brand advertising, paid media, content marketing, and social media.-Launched a national, consumer-facing campaign supported by digital video streaming, social advertising, influencer marketing, and partnerships (MLB and CNBC). Consumers who saw the ad were 57% more likely to have heard of Trusted Choice Independent Insurance Agents than the control audience. -Lead website best practices recommendations (SEO, UX, standardized reporting) for national and state level websites to help increase membership and engagement. Report findings to C Level leadership and the Executive Board. -Design content strategy for consumer and member facing marketing including social media strategy, content development, and asset management. -Direct social strategy for consumer audiences including Facebook, Instagram, Tiktok, and Twitter. -Manage 2 direct reports to develop and execute social and content strategies.

Bethesda, Md, Us

Delta Hotels is a Canadian Hotel brand acquired by Marriott International in 2014. -Managed and executed digital marketing initiatives for Delta Hotels, representing 58 hotels with a pipeline of 40+ hotels including US expansion. -Collaborated with the brand team to re-position the brand and manages pull-through across all owned and paid digital media platforms. Assets included brand book, visual guides, and brand voice guides. -Managed the launch of a new brand website resulting in a 30% increase in traffic and 1.5% increase in conversion YoY. -Directed cross-discipline team to develop brand content strategy. Directed creation of various content types across paid, owned, and earned digital customer touch points to grow awareness of brand values.-Created and implemented social media and content creation educational seminars for properties in collaboration with the public relations and brand marketing teams.

Bethesda, Md, Us

Marriott's Search Engine Optimization (SEO) team provided portfolio and brand level search marketing support. This position supported destination marketing and was the main liaison for Marriott's 19 (to date) brand sites.-Managed content marketing strategy to support 70+ domestic and international destinations based on search volume, revenue potential, and number of hotels in each location.-Drove search and social strategy for Marriott TRAVELER, an Adrian Award winning digital travel publication, by identifying new destinations for launch and topics for articles based on search volume. Increased Marriott International’s organic search visibility by over 5,000 keywords. Traffic has grown to over 80,000 visits per month since 2014 launch. -Developed in channel social search strategy for Pinterest to increase organic search visibility outside traditional search engines. -Led SEO recommendations for Marriott’s 19 brands (to date) and internal teams including Marriott Hotels, Courtyard, Residence Inn, and Corporate Communications.

Mclean, Virginia, Us

A retained executive search firm serving clients in government contracting, technology, and nonprofit. -Launched updated brand voice including digital, social, and print assets to better position the company as a trusted advisor in the executive recruiting space. Leveraged and managed domestic and international vendors to develop brand assets. -Developed a thought leadership blog and accompanying LinkedIn group with 10K+ members to discuss senior level recruiting and industry trends in the areas of government contracting, technology, and nonprofit.