• Provide strategic leadership and direction in all aspects of company operations, including moving services, storage solutions, and customer relations. • Oversee day-to-day operations to ensure efficiency, quality service delivery, and adherence to safety standards. • Identify potential risks to business operations and implement proactive measures to mitigate them effectively.• Implement process improvements and operational efficiencies resulting in an 839% growth over 3 years.• Develop and maintain strong relationships with vendors and partners to support business objectives and enhance service offerings.• Lead and mentor a team of employees, fostering a culture of accountability, collaboration, and continuous improvement.• Analyze financial data and key performance indicators to inform strategic decision-making and drive business growth.• Actively involved in business development initiatives, including market research, client acquisition, and expansion into new geographic areas.• Represent the company in negotiations, contract discussions, and other business dealings to secure favorable terms and agreements.• Manage business finances, including budgeting, forecasting, and financial reporting, in collaboration with external CPA firm.• Build and integrate technology solutions, such as CRM systems and fleet management software to streamline operations and improve productivity.Skills:• Strategic Planning and Execution• Operations Management• Financial Management and Analysis• Leadership and Team Building• Customer Relationship Management• Process Improvement• Risk Management• Technology Build Out and Integration• Regulatory Compliance• Marketing Strategy and Brand Management

• Conceptualized, designed, and rendered product packaging, merchandising displays, advertisements, corporate collateral, and digital assets, aligning work to fit within both company brand guidelines and retailer requests. • Trained and oversaw design team, providing creative leadership through direction and approval of artwork. • Collaborated with multiple in-house teams, such as Product, Corporate, and Digital Marketing, Industrial Design, Program Management, and Legal, as well as with third party teams, including manufacturers and print production companies. • Restructured and streamlined archiving system and file naming convention, maximizing cross-team efficiency.Key Achievements:• Innovated and rebranded VIZIO's 2018 TV packaging line.• Proposed and implemented new naming structure, minimized technical jargon, and developed stronger hierarchy on 2018 Audio packaging line.• Cultivated and mentored a new design team.

• Concepted and created all store collateral, including signage, mailers, and POP displays. • Developed themes, layouts, and art for company catalogs, lookbooks, and published advertisements to unify look and feel, contributing to overarching brand identity. • Designed imagery for website and consumer emails. • Assisted with product photography. • Produced graphics for in-house brand clothing.

• Edited RAW photos through final retouching, differentiating spreads while maintaining a consistent look throughout album and preserving the elevated identity and reputation of the brand.

• Acted as central liaison between Art Department, Apparel Design Team, and New Business Development for all art requests, including internal brands and licensed properties. • Managed a fast paced workload while completing various graphic design projects. • Organized and maintained art calendar for entire department to ensure maximum department productivity. • Tracked project lifecycles from initial request through internal and licensor approval, buyer edits, and final order commits.• Designed graphics for apparel, packaging and pitch/presentation as needed by team.• Coordinated the daily needs of multiple projects such as overseeing ongoing seasonal licensed T-shirt business pitches and following up with all team members to ensure fulfillment by deadline.• Aided in trend research and analysis, refining trend for individual projects.• Maximized department efficiency by updating licensor guidelines, setting up line sheets, organizing digital and physical assets of art department library and offering graphic support.Brands and Licenses: Hello Kitty & Friends/Hello Style/Sanrio, Disney Princesses, Disney Fairies, Disney Minnie and Mickey Mouse, My Little Pony, Emily the Strange, Lil’ Panda, Peppa Pig, Boo “The World’s Cutest Dog”, California Talk, Fluerish Girl, Bongo, Route 66.Key Customers: Macy’s, Dillards, Target, Wal-mart, Kmart, Children’s Place, Peebles, Costco, Sam’s Club, Meijers and Kohls.Evy of California is Premier global juniors and kids fashion design house and apparel manufacturer.

• Researched, concepted, and created range of packaging, signage, and product design for specialty coffee shop items to maximize branding and increase consumer loyalty. • Oversaw production and in-store display. • Coordinated with an industrial design firm to design ceramic product and surface decoration for promotional lines.Espresso Republic and Dripp, Inc. are an upscale premium coffee roasting wholesaler and store, respectively, based in Southern California.

• Envisaged concepts and treatments for client photo shoots. • Attended client interviews, coordinated themes, settings, and wardrobe options to optimize final results and client satisfaction. • Assisted with portrait, commercial, and wedding assignments. • Responsible for set-up & tear downs (backdrops, lights and other accessories). • Edited from RAW files to final cosmetic retouching (subtle and extreme), using Aperture, Lightroom, and Photoshop. • Designed specialty-order albums.GetzCreative Photography is a high-end fashion inspired, cinematic photography and fine-art studio.

• Conceptualized and developed advertising campaigns, websites/digital assets, and other supporting marketing/advertising collateral. • Worked closely on a daily basis with senior designers, design executives and copywriters to capture clients' vision with evocative designs, while consistently meeting deadlines and requirements. • Supported and assisted design staff on multiple marketing and promotional endeavors including: penetration programs (posters; magazine ads, mailers and websites), new business pitches, and brainstorming, developing "out of the box" items such as flipbooks, info cards and other unique approaches, website design, and logos/branding efforts. • Managed daily workflow and maintained a broad library of digital assets to ease team workload during peak periods.Vantage Point Marketing is a nationally recognized b2b agency focusing on marketing, advertising, digital branding, public relations and direct mail.