✍🏼 Kelli Chipponeri Email & Phone Number

San Francisco Bay Area

Green Typewriter Creative specializes in the ABCs of storytelling:*Acquisition Development*Book Making*Content CreationEstablished in 2018 in San Francisco, California, Green Typewriter Creative is a west-coast, full-service book producer specializing in children’s content.

The American Book Producers Association was founded in 1980 as the trade association for independent book producers, also called packagers, in the United States and Canada. Members of this rapidly growing profession produce, from concept through bound books, a wide variety of titles for trade and other publishers.Most book producers have worked in the publishing industry for years and are knowledgeable about every aspect of the publishing process. Producers are generalists within the… Show more The American Book Producers Association was founded in 1980 as the trade association for independent book producers, also called packagers, in the United States and Canada. Members of this rapidly growing profession produce, from concept through bound books, a wide variety of titles for trade and other publishers.Most book producers have worked in the publishing industry for years and are knowledgeable about every aspect of the publishing process. Producers are generalists within the industry whose daily jobs deal with editing, design, marketing, contracts, finance, printing, and many other functions. They have a keen sense for the demands of the marketplace and are savvy about what is technically feasible.Book packagers handle every stage of the publishing process and be counted on to deliver a product on schedule and with the highest level of professionalism. Show less

San Francisco Bay Area

Reporting to the Founder & CEO, lead the content editorial team in the creation of 5 subscription box lines, 20 shop items, a chapter book series, digital content including blog posts, videos, activities, interactive pages, and printablesDevelop content marketing campaigns for site, blog, email, and social media including launching a new Free Activities Hub and Little Passports Summer Camp as a response to the need for at home learningExecute consumer focus grouping of current and… Show more Reporting to the Founder & CEO, lead the content editorial team in the creation of 5 subscription box lines, 20 shop items, a chapter book series, digital content including blog posts, videos, activities, interactive pages, and printablesDevelop content marketing campaigns for site, blog, email, and social media including launching a new Free Activities Hub and Little Passports Summer Camp as a response to the need for at home learningExecute consumer focus grouping of current and potential customers, analyze data, synthesize new product innovations based on data, and market research to be implemented in product improvementsDevelop process and manage editorial budgets and timeline to meet the demands of a fast-paced direct to consumer, start-up businessCoordinate with marketing, site, customer service, inventory, and business departments on all aspects of the businessBusiness development in new distribution channels and proprietary projects for client partnerships Show less

San Francisco Bay Area

Supported the Publishing Director with list management, editorial development of a team of 7 editors, analysis of all publishing categories, recommend and implement streamline process, evaluating acquisitions and profitable revenue streams Developed, acquired, and edited novelty, mass merch, series, licensing programs, YA novels, middle grade readers, picture books, formats and ancillary merchandise, ebooks and enhanced ebooksNegotiated contracts, generated, manipulated, and approved… Show more Supported the Publishing Director with list management, editorial development of a team of 7 editors, analysis of all publishing categories, recommend and implement streamline process, evaluating acquisitions and profitable revenue streams Developed, acquired, and edited novelty, mass merch, series, licensing programs, YA novels, middle grade readers, picture books, formats and ancillary merchandise, ebooks and enhanced ebooksNegotiated contracts, generated, manipulated, and approved P&L's, review postmortem financials with business office and publisherWorked with authors, illustrators, agents, packagers, licensors, designers, manufacturers, and international teams to meet title demands from project creation to completionCoordinated and approved all title information sheets, catalog copy and jacket/flap copy for the children’s divisionDeveloped a variety of special promotions, custom projects, and proprietary projects with key accounts based on customer feedbackEditorial leader in the development of new direct to consumer personalization business venture for the company launching from the ground up more than 150 skus Member of various groups and committees: Brainstorm Facilitator, Environmental Paper Policy, Editorial Director Group, Format Breakfast Club, Phone-a-thon, Games Initiative, Franchise Character Branding, Children’s Liaison with Gallison/Mudpuppy Show less

Increased Running Press Kids revenue 50% between 2006-2010 through acquisitions of high profile authors and illustrators, licenses, and increased title count in market shareDrove in-house creation and acquisitions through various forms of publishing analysis including POS data, shipping data, sales history, and special salesWorked closely with sales force presenting, selecting and positioning titles with key national accounts like B&N, Borders, AWBC, Levy, and Wal-MartDeveloped a… Show more Increased Running Press Kids revenue 50% between 2006-2010 through acquisitions of high profile authors and illustrators, licenses, and increased title count in market shareDrove in-house creation and acquisitions through various forms of publishing analysis including POS data, shipping data, sales history, and special salesWorked closely with sales force presenting, selecting and positioning titles with key national accounts like B&N, Borders, AWBC, Levy, and Wal-MartDeveloped a variety of special promotions with key account based on customer feedback including permanent displays, corrugate, POGs, special packages, discount, co-op, and consumer promotionsCreated thematic sell sheets across imprints with title information, marketing date, displays, and suggested POGsProposed and executed proprietary and exclusive products for key accounts including B&N, Borders, Kohl’s, TargetMined backlist for continued sales potential through repositioning and repacking titlesParticipate and run sales, marketing, editorial, production, and creative meetingsDeveloped, acquired, and edited novelty, mass merch, series, licensing programs, YA novels, middle grade readers, picture books, kids kits, and Miniature Edition books and kitsNegotiated contracts, generate, manipulate, and approve P&L's, review post-mortem financials with business officePartnered in multi-media storytelling by creating original online content, book/music video, song production, iphone app, online gaming, and more with domestic and international publishers Show less

Sacramento, California Area

Developed, acquired, and edited novelty, mass merch, series, and licensed titles

Provided administrative support to Vice President/Publisher and Editorial Directors of Little Simon and Simon SpotlightDeveloped, acquired, and edited novelty and licensed titles

Denver Publishing Institute

Ba, English

BA in Humanities and Fine Arts Undergraduate Certificate in Editing and Publishing 2013 Distinguished Alumni Award for the College.