Kelli Erickson Email & Phone Number

I am an independent consultant with almost 20 years of experience in retail and consumer goods companies, focused on strategy, operations, and finance. My current practice focuses on strategy, analysis and implementation for "mission-critical projects" in consumer-oriented firms with $100-200M in annual revenue. Examples of recent and current work include: fractional CFO for a technical apparel start-up, real estate and construction for retail showrooms, revenue expansion strategies, margin enhancement, new market evaluation and entry strategies, and business proposal documents and models for early-round venture financing.

New York, Ny, Us

I was responsible for (1) driving strategy formulation and translating the President's priorities and goals into actionable plans for the organization; (2) keeping the leadership team apprised of key initiatives / projects; (3) jumping in to move work forward wherever necessary; and (4) driving change across the organization. I was also serving as Vice President of Operations to delight our online customers via Planning, Purchasing, Fulfillment, Customer Service, and retail location management. As VP of Operations, I worked closely with the President and Executive Team to optimize inventory levels, ensure best-in-class fulfillment practices, and engage customers via service channels. I also led projects to improve our operational competencies and processes while leading the teams in daily excellence.

Foothill Ranch, Ca, Us

Responsible for developing and implementing strategies to increase efficiency of global sales force and profitability of 50,000 wholesale accounts. Projects include: organization, theme, content and structure of Global Sales Meetings for over 1,000 attendees; designing and leading Sales Leadership Summits; Sales efficiency modeling; management reporting; global SharePoint platform; and key account management

Danbury, Ct, Us

Finance Director of all sales channels and product organization. Company liaison to Board of Directors. Leader of multiple projects to evaluate, design and implement large-scale initiatives driving sales and operating efficiencies. Specific projects included: Surfaces Product Management (category re-design); Systems Project Management (proprietary product information system); Wholesale Distribution Channel Strategy

Atlanta, Georgia, Us

Developed strategy and implementation plans for comprehensive re-write of receiving processes and systems in stores. Oversaw cross-departmental team developing critical company-wide store re-engineering initiative. Recommended $100M capital investment, yielding $70M in savings. Coordinated and directed ~20 member team during pilot.

Boston, Ma, Us

Developed strategic and financial plans by performing extensive research and implemented plans with clients. Included new product financial modeling, Total Cost of Ownership and 5-year strategic plans.

Mba, Business

Bsba, Business Administration, Information Systems