Define and lead the overall strategy, data-supported approaches to plan and orchestrate company’s live events. Direct and deliver all events, including multi-day national summits with 15K+ attendees, international and domestic incentive travel trips, regional events, trade shows, internal corporate events and celebrity relation events. Received three promotions during tenure. Supervise a team of 8 direct reports in charge of sourcing, negotiating, creating and administering all events with budgets ranging from $100K-$7M+. Manage project P&L’s and an annual operating budget of $14-18M+. Manage Event P&Ls and an annual operating budget of $14-18M and event programs ranging annually from 80K – 400K participants.SELECT ACCOMPLISHMENTS► Established a company-wide Events department, where none existed before, to interface with all Company talent; define events strategy and event metrics (KPIs) in line with business goals to support the CEO’s vision► Direct a successful annual summit, with 365-day planning cycle, with host city changing every 1-2 years, working with city officials, securing executive buy-in, and coordinating myriad of details, teams and vendors.► Coordinate incentive program to recognize high and top achievers with an international trip and recognition events.► Secured a hotel partner in the Dominican Republic and Mexico for two back-to-back duplicate programs attended by 6,500+, creating a seamless memorable experience for all attendees and huge cost efficiencies.► Collaborated with a premium cruise line and third party, transitioning a land program to a cruise model, achieving over $300k in savings.► Negotiated usage of Nashville NFL stadium to accommodate company’s largest event, redesigned logistics and recreated entire premise to accommodate accelerated Company growth.► Developed a team that consistently delivers multiple events annually for 25-18k for both external stakeholders and employees, using external vendors to achieve discounts.

Directed and oversaw overall operation of an event consulting firm specializing in conceptualization, execution, and management of entertainment and corporate events. Secured and managed Fortune 500 company clients—Sony, The Walt Disney Co., Paramount Entertainment, and Kurtzman Carson Consulting, LLC, and others.► Coordinated and rendered service for small intimate affairs, large-scale weddings, corporate events, themed installations, and large-scale productions, both domestically and internationally. ► Developed strategy and provided leadership on all aspects of creative, vendor relations, budget management, staffing, and accounts payable for a Pinnacle event within excess of $2M budget.

Led and supervised the Event Marketing Department accountable for all retail, publicity, and internal special events, red carpet premieres and hospitality events with annual operating budgets in excess of $3M. Spearheaded campaigns, from conception through execution, legal clearances, and coordination of external agency functions► Initiated effective promotional programs in cooperation with external partners to expand exposure for all Fox Home Entertainment releases.► Administered individual title strategy, including development of pitch, collateral materials, and overall creative conception.

Designed, developed, and executed trade show presence, retailer summits, and activities for Fox Home Entertainment as well as Fox Licensing & Merchandising. Directed all internal and external sales meetings, special events, red carpet events and client relations’ events.► Organized Fox presence at all account specific manager meetings and trade shows, including major retailers, e.g., Wal-Mart, Target, KMART, Netflix, among others.► Facilitated publicity events, which included handling premieres and stunts for Home Video’s tent pole titles and Licensing and Merchandising’s Toy Fair, Licensing Show, MAGIC, and more.

Held three successively advanced positions. Systematically coordinated all national and regional special events, press junkets, and talent relations events and represented Disney in nationwide film festivals, where Disney telefilms were shown. Excelled and expanded national promotions incorporating Disney Television product with network and website components. Collaborated with internal and external agencies to design, develop, and deliver all trade advertisements and award campaigns. ► Served as liaison with all networks on marketing/advertising campaigns in support of Disney product. Operated all websites for Touchstone Television/Walt Disney Network TV/The Wonderful World of Disney.► Established all talent relations events for the division, including film screenings, launch parties, and press junkets with guests totaling up to 1,500 people and budgets exceeding $350K.► Conceptualized and implemented marketing strategies collaboratively with other business units.