I bring:● Extensive expertise in advertising, marketing, design, and event production, driving exceptional results.● Focus on enhancing customer and colleague experiences to boost satisfaction and engagement.● Analytical acumen with creative problem-solving for innovative solutions.● Commitment to brand consistency across all channels.● A calm, composed demeanor under pressure, effectively navigating high-stakes situations with confidence and clarity.I excel in:● Fostering seamless collaboration across internal teams, driving alignment and synergy to achieve unified goals.● Crafting compelling, high-impact marketing messages that resonate with target audiences and elevate brand perception.● Leading strategic stakeholder management, both internally and externally, building strong relationships and ensuring consistent communication and alignment.Skills: Multi-Channel Marketing · Media Buying · Lead Generation · Event Management Strategy and Management · Programmatic Media Buying · Business Strategy · Asset Management · Request for Proposal (RFP) · Marketing Analytics · Creative Strategy · Branding & Identity · Marketing Automation · Presentations · Business-to-Business (B2B) · Display Advertising · Demand Generation · Project Management · Microsoft Office · Adobe Suite · Marketing Operations · Google Ads · SEO Copywriting · Web Analytics · Software as a Service (SaaS) · Tech Savy · Early Adopter · Content Generation · International Marketing · Pay Per Click (PPC) · Attention to Detail · Digital Strategy · Sales Enablement · Search Engine Marketing (SEM) · Relationship Building · Salesforce.com · Cross-department Communication · Client Presentations · Executive Management · Proofreading · Speaker Handling · Google Analytics · Customer Service

This role focused on crafting impactful marketing communications and brand experiences to foster growth.Overview:● Crafted powerful marketing communications and brand experiences to drive business growthand elevate market presence. Key responsibilities encompassed leading brand development,social media strategy, public relations, event management, website maintenance, demandgeneration, marketing automation, and sales enablement.● Managed high-level communications with key stakeholders, including executives and productteams, through precise, data-driven reporting.● Led a global team, driving cohesive strategies and executing high-impact marketing campaignsthat significantly boosted brand awareness and accelerated revenue growth.● Optimized inbound marketing efforts by executing strategic campaigns and managinghigh-converting landing pages, leveraging insights from events and webinars to maximizeengagement.● Directed the digital footprint across corporate and industry platforms, ensuring a strong,consistent brand presence.● Enhanced marketing automation and lead generation efforts with innovative, data-drivenstrategies that increased efficiency and ROI.● Designed and launched targeted search marketing campaigns, capturing qualified leads andexpanding market reach.● Managed B2B social media channels, effectively engaging with influencers and stakeholders tobuild brand authority and foster meaningful connections.● Organized high-profile trade shows, webinars, and customer events, showcasing products andstrengthening relationships with key audiences.● Delivered regular, strategic updates to stakeholders, ensuring alignment and clarity on brandidentity and value propositions.● Improved employee experience and streamlined internal communications using digital tools likeSharePoint and Office 365, fostering a collaborative and informed work environment.

● Drove high-impact lead generation campaigns across the Americas, delivering significant pipelinegrowth and accelerating revenue achievement.● Strategically aligned all marketing initiatives with the corporate vision, ensuring a unifiedapproach that amplified brand presence and market influence.● Orchestrated comprehensive program planning and execution, working seamlessly with salesand technical teams to ensure maximum effectiveness and ROI.● Targeted and secured engagement with top-tier companies and key decision-makers, optimizingcampaign reach and driving exceptional business outcomes.

Responsible for creating and executing multi-channel campaigns with the goal of lead generation for North America. Campaigns include full program planning in multiple areas to capture mind-share during the decision-making process.

Responsible for strategic events within the America’s portfolio. This includes researching new verticals that our solutions can grow into, creating strategy and marketing around the events that put us in those verticals, executing the events against defined deliverables and working on lead gen/nurturing campaigns post-event.

Formed corporate identity for charity and community outreach.Nominated and worked with community relations board to review and recommend requests.Identified and executed community outreach options for the corporate headquarters.

Reporting directly to the CEO, responsible for community/ non-profit relations, executive level relations, CEO/ senior executive networking relations and corporate level events.

Global events, marketing and messaging for analytics business unit, marketing and messaging for packages solutions offerings

As with most designers, I often did freelance work. For a period of about two years, I built up my own brand and ran a successful design company which included strategic partnering and a diverse repeat customer base.

Served as a marketing advisor on the Oakland Inc. Kitchen Cabinet.

Executive Producer

I worked to increase the value and market share of the events produced at ARZIKA. In my role as executive producer I elevated the caliber of the content offered and the speakers delivering that information. As the vice-president of the company I concentrated on maintaining the culture of ARZIKA and cultivating the relationships necessary for success in this market.

Founded in 2005, Arzika is dedicated to equipping it clients -Chief Officers, Executives, Business Leaders & leading Corporations- with the strategic insight and experiential marketing implementation critical to accelerating business growth. Arzika assists its clients with marketing and brand extention in a number of ways, including: research & analysis, marketing services and communications, event management, executive forums & business development.

I worked with 11 publications and their companion websites. I was responsible for all outward and inward facing messaging, maintaining the brands in conjunction with the creative director as well as designing and executing marketing plans against a tight budget to maintain market share in Metro Detroit and Atlanta. I played key roles in the launches of many of the new products as well as product expansions; to name a few, the Julep magazine launch – a niche magazine in Atlanta, Georgia, Studio 36 – an online retail store with a local distribution hub and data management and donor expansion with Hospice of Michigan. I have held a significant role in the magazine venture X-OLOGY, which I spearheaded in partnership with Automation Alley. I also played a key role in the preparation and launch of a Health System quarterly publication for Beaumont Hospitals in Metro Detroit. I have garnered many awards, including ADDY and OBIE awards for ad campaign work and Michigan Press Association awards for design and promotion work.

I worked with the founder of the company to create a business plan, marketing plan, market research and branding to present to potential investors. I also presented these along with the founder on several occasions.

Did all design work for outdoor advertising in the Peoria, Illinois market. Design spec boards for sales team to use in selling new clients

Designed 3-4 magazine spreads per month for 2 industry magazines

Ran a small in-house agency. Prospected clients, helped them with their marketing message and branding, created anything then needed to convey that message. Also completed the process by doing pre-production, press checks, printer relations and completion of project, then delivery and billing.

Created collateral for all exhibit lines including sales pieces and internal communications

I worked with a very talented mentor to create custom exhibits that both fit the clients needs and won awards. I maintained the marketing and design brands for Omnitec and won several design awards for the company within the display arena.