Kelli Laski Email & Phone Number

Canton, MI, US

Fix Network is a global leader in the automotive aftermarket services sector, consisting of Fix Auto, NOVUS Glass, ProColor Collision, Speedy Auto Service, Speedy Glass US and SRP brands.

Plymouth, MI

Canton, MI

• Provide full range of strategic communications counsel and implementation to organizations of various sizes in multiple industries.
• Conceptualize, develop and deliver marketing and communications to reach and engage appropriate audiences
• Serve as client spokesperson and proactively develop and maintain relationships with trade and consumer media representatives
• Create, write and/or edit engaging news releases, internal and external newsletters, sales and recruitment materials, Web content, video scripts, fact sheets, annual reports, training materials, food packaging and.
• Write speeches for C-level executives and create compelling PowerPoint presentations used at trade events and business development meetings

Farmington Hills, MI

• Managed public relations, webinars and communications team focused on content and structure for multiple websites and multiple electronic newsletters for international association with more than 1,600 member companies.
• Managed and drove improvement for multiple websites, clarifying content and increasing traffic and association member engagement
• Managed electronic newsletters, focusing content from the association member perspective and creating a strategy to provide targeted information to more than 30,000 e-newsletter subscribers
• Led and/or supported online and in-person member engagement events, including monthly webinars, helping grow membership and event attendance by showcasing the value of active association involvement
• Supported leadership development initiative for young association members through mentoring and increasing communication initiatives

Herndon, VA

• Managed external communications campaigns including media relations, reputation management, corporate collateral, and corporate Web content for national not-for-profit cooperative with 1,400 company members.
• Developed and implemented media relations policy and plan that successfully supported business initiatives
• Oversaw development of communications initiatives to support key business objectives and issues management
• Managed association communications efforts during business partner’s win against hostile merger attempt
• Served as Web information architect and content manager for secure business-related sites

Herndon, VA

• Managed all aspects of each communications project including client relations, research, interviewing, writing, editing, fact-checking, formatting, producing, coordinating with other departments, proofreading.
• Developed executive speeches, internal and external communications and PowerPoint presentations
• Served as communications lead on corporate initiatives and interdepartmental planning teams, responsible for providing strategic input from communications perspective

• Managed product and service marketing collateral and process development for the Healthcare Provider Group.
• Created first comprehensive marketing plan for AMS Healthcare to help drive sales of new solutions
• Managed overhaul of AMS Healthcare Web pages
• Developed full suite of sales materials and plan for supplemental collateral
• Managed trade shows and accompanying messaging to increase market awareness and growth

Toledo, Ohio

• Managed the development and implementation of communication strategies for multiple business lines.
• Responsible for budgets, public relations, advertising, collateral, Web site and call center content, trade shows, and promotional activities for new and existing products and programs
• Led the development of Acoustic Systems business’ communications and collateral to effectively introduce Owens Corning into the acoustics industry and surpass 1999 sales goals of $3M
• Directed marketing efforts, including channel marketing relationships, for a new builder program, increasing take-per-home from $2,000 to $6,000
• Ensured positive media placement for product lines through oversight of agency relationship
• Managed multiple trade shows to drive business growth

• Provided media relations and internal communications in the areas of community relations, corporate philanthropy, government relations, crisis communications, issues management, human resources and environmental.
• Managed media relationships and served as corporate spokesperson
• Developed and managed communication programs to implement corporate growth initiatives, government relations and PAC activities, and public/community relations activities
• Maintained the corporate-wide crisis communications strategy and managed training of facility leaders to communicate during crisis situations, union negotiations, plant closings and furloughs
• Wrote speeches and presentations for executive leadership