Kelli Matonak Email & Phone Number

Jacksonville, Florida, United States

Jacksonville, Florida, United States

• Developed Comprehensive Marketing Materials: Designed and produced a wide range of printed marketing collateral, including detailed full-color brochures, impact reports, stationery, business cards, sponsorship packages, mass email and mail letters, postcards, and promotional giveaways such as t-shirts and event favors.• Increased Social Media Engagement: Expanded social media reach by 20% in five months through strategic content creation and effective management of online assets, Facebook, Instagram, LinkedIn.• Enhanced Fundraising Efforts: Successfully raised over $500,000 by reengaging dormant donor community and new leads. Optimized mass email and direct mail, including newsletters, important announcements, and online fundraising campaigns.• Website Overhaul on a Budget: Revamped the outdated website with a limited budget, significantly improving its appearance, content flow, and automated contact forms.

Coral Springs, Florida

Content Creation and Design: Authored and designed city-wide marketing materials, including webpages, editorials, banners, brochures, flyers, business cards, promotional products, and calendars.Collaborative Projects: Worked inside highly collaborative, Emmy-winning marketing department, contributing to program development, video production, training, process improvements.Video Development: Created scripts and conducted on-camera interviews, guiding content experts through video production. Performed on-camera interviews for educational historical videos.Marketing Strategies: Developed and executed comprehensive marketing strategies highlighting the city's history, generating engaging content for social media to promote historical facts and events.Museum Redesign: Led the redesign of the city’s history museum, incorporating touchscreen technology and interactive gamification experiences. Secured funding through a grant from the State of Florida Division of Historical Resources.Community Education: Developed and implemented educational programming, including presentations, field trips, and tours. Directed teams of docents, volunteers, and the Historical Advisory Committee to achieve various project goals.Online Historical Archive: Launched an online archive, providing residents with access to historical artifacts. Authored grants and policies for the preservation of historical assets.Event Planning: Orchestrated large-scale events for the city’s 60th anniversary, including the first-ever 24-hour event. Created and managed an anniversary merchandise program, increasing the annual budget by 50% in three months.Sponsorship and Fundraising: Enhanced and managed the sponsorship program, securing support from major sponsors like Amazon and the Miami Dolphins. Collaborated with the events department to produce award-winning community events.Budget and Vendor Management: Managed budgets, procured vendors, and facilitated promotional products and creative giveaways.

Coral Springs, Florida, United States

Creative Services Division, Communications & Marketing Department • Authored content and designed city-wide marketing materials including webpages, editorials, banners, brochures, flyers, business cards, promotional products, and annual calendars.• Collaborated and contributed to team projects with Emmy-winning marketing department through the creation of ongoing various tasks such as program development, video production, training, process improvements, and award nominations.• Developed scripts and conducted on-camera interviews directing content experts through video development.• Performed on-camera interviews to produce a variety of educational historical videos.• Developed and executed marketing strategies for all elements of city history. • Generated content for social media promoting historical facts and events. • Redesigned the city’s history museum, adding touchscreen technology with customized gamification and interactive experience. • Created funding for redesign through a grant awarded by the State of Florida Division of Historical Resources.• Developed and implemented community educational programming including presentations, field trips, and tours. • Led teams of docents, volunteers, and the Historical Advisory Committee through various projects and goals. • Implemented an online historical archive giving residents access to historical artifacts.• Wrote grants for funding and policies for the preservation of historical assets for prosperity.• Planned and executed multiple large-scale events in celebration of the city’s 60th anniversary.• Created anniversary and historical merchandise program for fundraising increasing the annual budget by 50% in 3 months.• Worked closely with the events department to produce large-scale award-winning community events.• Managed budgets, procured vendors, and facilitated promotional products and creative giveaways.

• Freelance projects for various investors and contacts. Market analysis, web development, and content creation.• Personal mom blog for affiliate marketing and advertising.*References available upon request

• Digital assets including corporate websites, social pages, blogs, sales funnels, and landing pages, with CRM integration.• Search engine optimization, Google PPC, Google Ads.• Digital PR with search reputation management including defense and counter strategies.• Traditional public relations including media coverage, press release creation, distribution, and networking.• Corporate newsletters and mass email marketing.• Branding, logo creation, taglines, printed collateral materials. • Advertisements in The Wall Street Journal and industry magazines.• Enhanced both ends of sales efforts including front-end lead generation, and creation of dynamic marketing materials as well as back-end with enhancing clients marketed for sale. • Produced and co-hosted twice-annual international live webinar buyer symposiums.