Kelli Mccarthy

Kelli Mccarthy Email and Phone Number

Global Director of Next Gen DTC Strategy & Transformation, PepsiCo | Brand Innovators 40 Under 40 @ PepsiCo
1 Pepsi Cola Dr, Latham, NY 12110
Kelli Mccarthy's Location
New York City Metropolitan Area, United States, United States
Kelli Mccarthy's Contact Details

Kelli Mccarthy work email

Kelli Mccarthy personal email

About Kelli Mccarthy

Kelli Mccarthy is a Global Director of Next Gen DTC Strategy & Transformation, PepsiCo | Brand Innovators 40 Under 40 at PepsiCo. She possess expertise in marketing, email marketing, e commerce, affiliate marketing, social media marketing and 26 more skills. Colleagues describe her as "I had the absolute pleasure of working with Kelli while she was my client at PepsiCo as the Director of Media Strategy & Investment. Kelli was an outstanding partner to us - she always fostered collaboration across teams, was supportive of new ideas and ways of working, brought innovative thinking to media solutions and handled a high volume of brand responsibilities with grace. She is incredibly smart and worked hand in hand with myself and our agency team to grow and propel the PepsiCo Division business, synergizing national and local media efforts and shifting the PepsiCo Division strategies to be business impact forward. In addition to Kelli being a great business partner, she is passionate about team and talent growth - even working with her in a client relationship capacity she was very interested in fostering my career growth and trajectory. My client relationship with Kelli is what I aspire for all of my future client relationships to grow into. I would recommend Kelli for any role, any team would be very lucky to have her and I hope I can work with her again in the future!" and "I had the pleasure of being Kelli's client services account manager while I was working at Epsilon. Kelli was a pleasure to work with and helped lead a team to create new and innovative online marketing tactics for Ralph Lauren. Kelli was extremely detail oriented and fun to work with. I hope that we have the opportunity to work together again in the near future."

Kelli Mccarthy's Current Company Details
PepsiCo

Pepsico

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Global Director of Next Gen DTC Strategy & Transformation, PepsiCo | Brand Innovators 40 Under 40
1 Pepsi Cola Dr, Latham, NY 12110
Website:
pepsico.com
Company phone:
0800 274 777
Kelli Mccarthy Work Experience Details
  • Pepsico
    Global Director, Next Gen Dtc, Strategy And Transformation
    Pepsico Feb 2023 - Present
    Purchase, New York, Us
    Leading PepsiCo's Web3 COE across the global organization: identifying, developing and scaling new ways to connect with our consumers through next-gen solutions.
  • Pepsico
    Director Of Media Strategy And Investment
    Pepsico Sep 2019 - Feb 2023
    Purchase, New York, Us
    Oversaw paid media strategy and investment across key PepsiCo Beverages NA business units: Water+, Starbucks, Lipton Tea Brands, Division/local and CRM.
  • Pepsico
    Director Of Digital Innovation
    Pepsico Nov 2016 - Sep 2019
    Purchase, New York, Us
  • Pepsico
    Sr. Marketing Manager - Digital Customer Solutions
    Pepsico Sep 2014 - Nov 2016
    Purchase, New York, Us
  • Ralph Lauren
    Director, Digital Marketing & Branding
    Ralph Lauren Jan 2013 - Sep 2014
    New York, Us
  • Ralph Lauren
    Senior Manager, Digital Marketing
    Ralph Lauren Nov 2008 - Jan 2013
    New York, Us
  • Ralph Lauren
    Global E-Commerce Marketing Coordinator
    Ralph Lauren Nov 2006 - Nov 2008
    New York, Us

Kelli Mccarthy Skills

Marketing Email Marketing E Commerce Affiliate Marketing Social Media Marketing Direct Mail Apparel Omniture Multi Channel Marketing Digital Strategy Digital Marketing Corporate Branding Interactive Marketing Multi Channel Retail Analytics Web Analytics Mobile Marketing Digital Media Social Media Online Marketing Customer Segmentation Strategy Seo Crm Integration Global E Commerce Paid Search Strategy Comparison Shopping Engines Customer Loyalty Management Cpg Industry Shopper Marketing Food And Beverage Data Analysis

Kelli Mccarthy Education Details

  • Michigan State University
    Michigan State University
    Entrepreneurship (Honors Program Combining Business With Apparel & Textile Design)

Frequently Asked Questions about Kelli Mccarthy

What company does Kelli Mccarthy work for?

Kelli Mccarthy works for Pepsico

What is Kelli Mccarthy's role at the current company?

Kelli Mccarthy's current role is Global Director of Next Gen DTC Strategy & Transformation, PepsiCo | Brand Innovators 40 Under 40.

What is Kelli Mccarthy's email address?

Kelli Mccarthy's email address is ke****@****ail.com

What schools did Kelli Mccarthy attend?

Kelli Mccarthy attended Michigan State University.

What skills is Kelli Mccarthy known for?

Kelli Mccarthy has skills like Marketing, Email Marketing, E Commerce, Affiliate Marketing, Social Media Marketing, Direct Mail, Apparel, Omniture, Multi Channel Marketing, Digital Strategy, Digital Marketing, Corporate Branding.

Who are Kelli Mccarthy's colleagues?

Kelli Mccarthy's colleagues are Andrew Cox, Ali Ahsan, Henry Rodriguez, Douglas Gillespie, Mukul Garg, Devon Lewis, Gareth Haarhoff.

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