Leveraging the expertise I established through my marketing consultancy, I transitioned into a full-time position to consolidate six distinct brand websites into a single, multi-branded platform.• Successfully led the development of a multi-branded website on Shopify, highlighting a unique blend of technical proficiency, creative and web optimization to enhance online presence and engagement; Cross-branded sales resulted in a 19% increase in revenue• Orchestrated and managed the seamless migration of an e-commerce website from WordPress to Shopify, selecting and overseeing an outsourced team to ensure a smooth transition. Achieved outstanding results with a 50% increase in sales, a 35% increase in conversion rate, and a 25% increase in average order value• Excelled in marketing operations in the orchestration of people, processes, and technology to drive efficiency and performance across the marketing function while demonstrating a versatile capability in crafting and executing wider marketing strategies• Developed digital marketing strategies underpinned by an e-commerce growth formula to support the decision-making process and drive profitable expansion• Pioneered the development of a robust social community, crafting a comprehensive content strategy that spanned organic social content pillars, user-generated content and reviews, active community interaction, and social listening, elevating brand loyalty and engagement

Offered Digital Marketing services for the small business sector. Addressed clients’ needs in digital marketing strategy, research and analysis, content marketing, social media marketing, digital advertising, metrics and measurement, website optimization, and integration.• Developed multi-phase digital marketing strategy with defined web objectives to drive traffic and conversion• Implemented data-driven marketing approach using customized dashboards to report metrics, key insights and analysis, impact on organization, and actionable steps to meet goals and objectives• Educated marketing team on most recent, relevant digital marketing practices bringing perspective and focus to improve existing digital efforts• Analyzed end-to-end customer experience across multiple channels and customer touch points to improve customer journey• Provided research and analysis for small start-up business to assess viability of business concept• Created comprehensive Search Engine Marketing plan for new business launch

Sales and Marketing Director with a focus on strategic planning and increasing market share for 3 industry leading brands. • Managed traditional and digital marketing strategies for a company with multiple brands and played a critical role in managing SG&A expenses to achieve EBITDA targets• Authored annual strategic plans to include key initiatives, one-of-a-kind sales and marketing programs and promotions tied to key performance indicators and metrics• Developed short and long-term digital marketing campaign strategies; Implemented, optimized, and reviewed campaigns to maximize traffic, conversions, revenue, and ROI tied to budget• Optimized digital strategies using test methods for ad copy, keywords, audience selection and landing page elements• Integrated content marketing across traditional and digital platforms to maximize engagement through communication, collaboration, education, and entertainment• Developed, tracked, and optimized cross-channel digital marketing campaigns including email, social media, digital products, and custom digital platforms for customers to curate and purchase products• Initiated lead generation, customer acquisition and strategic partnerships with a focus on building long-term relationships• Implemented and optimized CRM platform which enabled sales teams to link and streamline customer information with existing ERP • Analyzed marketing data to identify and segment markets, competitors and trends, and develop line plans for several diverse brands and product groups• Managed the formal product development process in conjunction with engineering teams to launch and reposition products while meeting revenue and technical targets; Developed customer experience journey through product launch, technical and install support, problem resolution and warranty

Promoted to build a leading sales and marketing team focused on executing integrated marketing strategies to differentiate brand image in the marketplace. Responsible for driving a customer-centric culture within the marketing and sales team to attract and retain key accounts and consumers to maintain industry positioning.• Developed and managed a network of industry partners including over 1500 dealers, distributors, and OE accounts• Researched prospective customers and compiled client presentation materials for key accounts • Managed inside sales and technical support teams for all sales, warranty and product support; Trained all support teams to ensure product knowledge and facilitate continuous improvement• Executed field training programs to enrich relationships with business partners• Initiated improved reporting and analysis to deliver key insights to senior management • Implemented and executed annual Sales and Customer Service Summits bringing sales and marketing together to communicate strategic goals, foster continuous learning and identify new opportunities• Produced major field marketing initiative by evaluating consumer trends and continually growing Consumer Rally Program• Responsible for company brand guidelines including logo, collateral, copy, colors, and web content and layout• Managed advertising budget evaluating multiple channels for ad placement; Developed an effective ad tracking program to determine campaign reach and return on investment• Organized annual PR events including venue, entertainment and theme, selected and managed all vendors and collaborated with internal management and partners to ensure even elements were aligned with strategic goals• Coordinated industry trade shows identifying business opportunities and defining objectives for effective engagement with customer base

Promoted from Marketing Assistant to establish formal marketing function in this growing family-owned business. Led all marketing efforts and creative direction during initial growth cycle, increased brand awareness, and grew market share to bring Performance Machine into an industry leading brand.• Established a professional marketing department with detailed budget and expense templates, formal marketing plans, promotional programs, and advertising coordination.• Responsible for company brand guidelines including logo, collateral, copy, colors, and web content and layout• Managed advertising budget evaluating multiple publications for ad placement; Developed an effective ad tracking program to determine campaign reach and return on investment versus spend.• Acquired in-depth product and technical knowledge related to form, fit and function for multiple product groups and industry segments• Organized annual PR event including venue, entertainment and theme, selected and managed all vendors and collaborated with internal management and partners to ensure event elements were aligned with strategic goals• Coordinated and attended industry trade shows identifying business opportunities and defining objectives for effective engagement with customer base

Promoted from receptionist to Marketing Assistant while attending classes at Cal State Fullerton.Small business entering the growth phase required increased structure to support growth.Suggested print ad campaign and created tracking program to determine campaign reach and ROI based on advertising spend.Managed racing programs for multiple sanctions including product, promotional and advertising programs and contingecy payouts.Selected venues, traveled and worked as a sales representative at 6 + 8 consumer events annually.