Kelli Murrow Email & Phone Number

California, United States

Lenexa, Kansas, US

• Leveraging the expertise I established through my marketing consultancy, I transitioned into a full-time position to consolidate six distinct brand websites into a single, multi-branded platform.
• Successfully led the development of a multi-branded website on Shopify, highlighting a unique blend of technical proficiency, creative and web optimization to enhance online presence and engagement; Cross-branded sales.
• Orchestrated and managed the seamless migration of an e-commerce website from WordPress to Shopify, selecting and overseeing an outsourced team to ensure a smooth transition. Achieved outstanding results with a 50%.
• Excelled in marketing operations in the orchestration of people, processes, and technology to drive efficiency and performance across the marketing function while demonstrating a versatile capability in crafting and.
• Developed digital marketing strategies underpinned by an e-commerce growth formula to support the decision-making process and drive profitable expansion
• Pioneered the development of a robust social community, crafting a comprehensive content strategy that spanned organic social content pillars, user-generated content and reviews, active community interaction, and.

• Offered Digital Marketing services for the small business sector. Addressed clients’ needs in digital marketing strategy, research and analysis, content marketing, social media marketing, digital advertising, metrics.
• Developed multi-phase digital marketing strategy with defined web objectives to drive traffic and conversion
• Implemented data-driven marketing approach using customized dashboards to report metrics, key insights and analysis, impact on organization, and actionable steps to meet goals and objectives
• Educated marketing team on most recent, relevant digital marketing practices bringing perspective and focus to improve existing digital efforts
• Analyzed end-to-end customer experience across multiple channels and customer touch points to improve customer journey
• Provided research and analysis for small start-up business to assess viability of business concept

Cerritos, California, US

• Sales and Marketing Director with a focus on strategic planning and increasing market share for 3 industry leading brands.
• Managed traditional and digital marketing strategies for a company with multiple brands and played a critical role in managing SG&A expenses to achieve EBITDA targets
• Authored annual strategic plans to include key initiatives, one-of-a-kind sales and marketing programs and promotions tied to key performance indicators and metrics
• Developed short and long-term digital marketing campaign strategies; Implemented, optimized, and reviewed campaigns to maximize traffic, conversions, revenue, and ROI tied to budget
• Optimized digital strategies using test methods for ad copy, keywords, audience selection and landing page elements
• Integrated content marketing across traditional and digital platforms to maximize engagement through communication, collaboration, education, and entertainment

Cerritos, California, US

• Promoted to build a leading sales and marketing team focused on executing integrated marketing strategies to differentiate brand image in the marketplace. Responsible for driving a customer-centric culture within the.
• Developed and managed a network of industry partners including over 1500 dealers, distributors, and OE accounts
• Researched prospective customers and compiled client presentation materials for key accounts
• Managed inside sales and technical support teams for all sales, warranty and product support; Trained all support teams to ensure product knowledge and facilitate continuous improvement
• Executed field training programs to enrich relationships with business partners
• Initiated improved reporting and analysis to deliver key insights to senior management

Cerritos, California, US

• Promoted from Marketing Assistant to establish formal marketing function in this growing family-owned business. Led all marketing efforts and creative direction during initial growth cycle, increased brand awareness.
• Established a professional marketing department with detailed budget and expense templates, formal marketing plans, promotional programs, and advertising coordination.
• Responsible for company brand guidelines including logo, collateral, copy, colors, and web content and layout
• Managed advertising budget evaluating multiple publications for ad placement; Developed an effective ad tracking program to determine campaign reach and return on investment versus spend.
• Acquired in-depth product and technical knowledge related to form, fit and function for multiple product groups and industry segments
• Organized annual PR event including venue, entertainment and theme, selected and managed all vendors and collaborated with internal management and partners to ensure event elements were aligned with strategic goals

Cerritos, California, US

Promoted from receptionist to Marketing Assistant while attending classes at Cal State Fullerton.Small business entering the growth phase required increased structure to support growth.Suggested print ad campaign and created tracking program to determine campaign reach and ROI based on advertising spend.Managed racing programs for multiple sanctions.

Cerritos, California, US

Certification, Digital Marketing

Bachelor Of Arts - Ba, Business Administration, Marketing