Kelli Ray Email & Phone Number

New York, Ny, Us

Cary, Nc, Us

• AOR account owner leading scientific and creative teams for brand development, including strategic message platforms for rare disease state initiative (CV/Pulm)• Account owner across franchise/portfolio client (CV/Pulm)• Account owner for high-profile launch initiative (Derm)• Tactical planning for organic growth in both promotional medical education and healthcare advertising function areas• Develop and execute diverse tactics including but not limited to advisory boards, patient and HCP websites, national broadcast series, speaker presentations and training, podcasts, clinical leave behinds, reprint carriers, sizzle reels, branding/logo development, KOL management, CRM campaigns, banner ads, social media posts, emails, product/patient profiles, marketing materials for POA/NSM meetings, as well as DEI initiatives• Develop and maintain strong client relationships, including senior franchise and brand management• Developed and grew medical education business unit creating a new offering and growth opportunity within a healthcare advertising agency• Expanded business from standard medical education tactics to product launch/franchise positioning, message platform development, and creative brand development• Member of pitch team and awarded five new client accounts• Rare disease brand management with one client across five brands, including deep pipeline (CV)• Management of one client for single brand across five therapeutic areas (CV, Hem/Onc, GI, OB/Gyn, Neuro)• Managed strategic planning and tactical execution for all projects within cross-functional teams

Cary, Nc, Us

Cary, Nc, Us

•Co-founded and managed medical education division; established office space, up fitted for technology/workstations, staffing, financials, business development, strategic and tactical implementation •Grew client base from 2 to 11 clients within same company across marketing and medical affairs: both US and global in different therapeutic areas•Outlined key strategic imperatives, critical success factors and tactical initiatives for rare and orphan disease products over multiple years•Publication planning that led to peer-review articles in high impact journals•Peer-to-peer program within orphan drug space; over twenty-two events, including product theaters, congress affiliate events, and regional society dinners•Scientific symposia for rare-disease client over 5 years; each year increasing the number of symposia per international congress. Average of 500-800 attendees per symposium.•Live-tissue labs in US and Mexico to train ortho (spine), cardiothoracic, and neuro- surgeons on hemostatic product and device for improved blood management•Investigator, steering committee, content development, and advisory board meetings

•Expanded business over a 5-year period from one client to five client teams resulting in over $1 million in revenue in 2008 and 2009•Executed diverse tactics including symposia, advisory boards, dinner meetings, journal articles, supplements, monographs, web-based activities, and slide presentations•Developed lasting relationships with clients, KOLs, and other industry personnel •Managed direct reports

Us

• Developed lasting relationships with clients, KOLs, and other industry personnel • Supervised direct reports: managed the workload of program managers and served as mentor on all aspects of educational program management• Executed diverse tactics including symposia, advisory boards, dinner meetings, journal articles, supplements, monographs, web-based activities, and slide presentations

New York, Ny, Us

• Developed SOPs for newly created medical education department• Generated proposals and budget estimates• Presented campaign concepts to clients including Bayer Consumer, Santarus, Teva Neuroscience, and Genentech

• Managed medical education budgets in excess of 10MM; including development, tracking, and reconciliation• Conceptualized turn-key branded peer-to-peer program for established client• Managed account and operational development of lecture bureau across11 products• Managed pre-post launch for niche oncology product• New business development• Trained team members on client communications, product/client therapeutic market and program protocols

Bachelor’S Degree, Social Science

Education record