Kelli S. Email & Phone Number

United States

Draper, Utah, United States

Directed the marketing/editorial calendar, including developing launch cadence, marketing campaign strategies, and promotional offers aimed at increasing customer acquisition, sales, and retention rates.Managed multi-channel marketing campaigns across website, social media, email, SMS, SEO, press, and paid media.Worked closely with Art Director and Product Development to fully understand and communicate product details with engaging campaigns.Collaborated with the design team to create visually appealing web pages that maximize user experience and conversion.Oversaw and managed retention marketing strategy and performanceBuilt strong working relationships and managed external agencies and contractors, including Digital Advertising, Website Development, PR, and SEO.Wrote product descriptions, campaign messaging, and guided brand voiceCreated reports outlining performance metrics related to product sales, conversion rates, inventory turnover and revenue growth.Analyzed data from A/B testing experiments to optimize website design and user experienceImplemented monthly SEO content strategy.Put an upsell strategy in place, regularly adjusting offers on PDPs, cart, checkout and post-purchaseIncreased AOV year over year while maintaining profitability.

Park City, Utah, United States

Developed and implemented marketing calendar, launch strategies and individual campaigns for clients.Outlined campaign assets including emails, Instagram Stories, paid ads, and Reels to support product launches and promotions.Collaborated with creative teams to design high-impact, on-brand visuals that effectively communicated messages and increased engagement across multiple channels.Coordinated brand-to-brand collaborations for new customer acquisition and brand visibility.Established partnerships with influencers in order to amplify reach of campaigns.Wrote brand launch and campaign messaging to be used across various channels.Ghost-authored a book pitch that was published.

Orem, Utah, United States

Collaborated with founders to build and direct a marketing team.Developed new processes and implemented new innovations, solutions, and products to support project management, sales growth, and customer retention.Led the development of creative briefs, outlining objectives and timelines for projects.Outlined and implemented successful multi-channel marketing campaigns and promotions to increase product sales.Managed retention marketing channels, including email campaigns, marketing automation, SMS, and website forms.Implemented A/B testing across email and paid ads.Spearheaded strategic marketing initiatives to create brand recognition, including brand partnerships and ambassadors.Directed Instagram and Facebook strategy and introduced and implemented new content ideas, growing Instagram story output month over month.Created content for multiple digital platforms, including website, landing pages, and social media channels.Researched and analyzed opportunities for brand development to engage brand's target audience.Collaborated with the graphic designer on the creation of visual assets for all campaigns, maintaining a strong visual and written brand identity.Wrote brand messaging, including product copy, website copy, homepage banners, ad copy, brand asset copy, and social copy as needed.Oversaw website conversion, optimization, and A/B testing alongside the website development team.Managed agencies and contractors, including Paid Media, Website Development, and PR.Outlined and implemented promotional materials such as packaging inserts and printables.

Created 12-month editorial calendar that drove relevancy and provided an emotional connection to customers.Worked with Creative team on design and execution across various platforms, including email, website, Instagram, Facebook and Pinterest.Created blog posts and supporting email campaigns that leveraged content themes and scale touchpoints across each channel to drive more sales.Supported new collection lookbooks, PR pitches, and website with copy and messaging.Developed email journeys and ongoing email campaigns to drive more sales.Executed a brand partnership strategy and cadence to drive engagement and new subscribers/followers on brand channels in an authentic way.Collaborated with other functions for deeper integration on content and marketing efforts, including product development, customer service, and creative.Managed end-to-end projects leveraging 3rd party resources and graphic designers.Worked closely with Art Director on identifying photography needs and desired assets.Reviewed and edited ad copy for effective paid promotions, in partnership with ad agency.Reviewed performance of content activities and provided recap of metrics and lessons learned.

Carlsbad, California, United States

Worked with CEO to develop marketing strategies, campaigns, and promotions based on sales and marketing goals.Maintained a weekly editorial calendar.Managed operations, including ordering fabric, coordinating designer collaborations, assisting with new packaging and product designs.Developed and wrote blog content as well as coordinated with outside content creators to produce blog content to meet brand goals.Owned email campaigns that drove conversions through strong content and copywriting techniques.Planned the Instagram strategy and wrote all copy and hashtags for brand identity and engagement.Engaged with social media channels, including liking and commenting through relevant hashtags.Managed the Facebook group, including answering questions, monitoring posts, new member requests, and engaging with posts.Monitored engagement and patterns in effective posts, themes, images and posting times.Assisted in creating a cohesive brand identity through consistent messaging across all digital platforms.