Kelli Cayman Rascoe Email & Phone Number

United States

United States

Remote

Increase brand awareness and positioning by devising compelling big-picture b2b marketing and content strategy for SaaS start-up. Brainstorm, workshop, and write informative articles, blogs, product launches, and pitches for blog editorial calendar. Build relationships and contribute to content marketing planning with internal stakeholders and sales enablement team. Leverage SEO expertise and keyword research for editorial content development and content creation. Boost copy editing and proofreading skills while writing /editing day-to-day content from everything to articles, blogs, product launches, industry trends, sales guides, product marketing, and sales marketing materials. Conduct interviewing, research, and implement data and research into educational articles.•Spearhead, partner, interview, and ghostwrite with executives and internal influencers to create thought leadership content pieces to leverage across various distribution channels. •Create content and initiated collaboration across teams by creating and launching first-ever sales product launch guide for sales teams.•Drive content development and customer growth by writing and creating evergreen content strategy for various verticals, including retail, small business, restaurant, and thought leadership. •Analyze data and market trends for distribution across teams.

Charlotte, Nc

TV/Film/Commercial RepresentationSoutheast Representation

Remote

Develop and deliver high-quality, consistent creative assets within brand guidelines by supervising community video team in a startup environment. Own complete content funnel from the editorial calendar to creative briefs, concepts, copy, and delivery. Leverage communications skills with stakeholders and creatives while focusing on telling customer stories and building community. Boosted strong storytelling skills, including conducting interviews, copywriting, editing grammar, researching, SEO, creative writing, scripts, storyboards, and creative direction for videos and content. Leverage project management skills for community events and projects in original programming on digital platform.● Imagined and pitched 4+ original programming series across various distribution channels while owning the entire creative process, writing, vision, and production playbook to enhance customer experience. ● Creative problem solver achieving a 34% increase in views by producing original digital series sizzle driving customer engagement by 60% with conception, scriptwriting, and creative direction , enhancing customer retention and engagement.● Boosted verbal communication skills by influencing, streamlining, and sourcing community stories with scalability for aligning teams and public relations by developing entire testimonial process, thought leadership program and UGC playbook to enhance workflow and establish content best practices. Remote tools: • Asana •Slack •Adobe •Hopin•Google docs •Air •Social platforms: Wistia , Youtube

Remote

In-house Content & Creative Services TeamEstablished and maintained brand voice, tone, and messaging across all social media platforms to improve brands’ value. Achieved increase in b2c customer growth by creating and managing editorial content calendar for organic social media. Written, edited, and strategized engaging social media copy, blogs,videos, UGC, & content campaigns to raise market stock. Led, inspired, and mentored organic social team to optimize collaboration, communication, and workflow. Leveraged strong storyteller skills to develop video content as senior copywriter, scriptwriter, and social creative direction. ● Achieved +27% growth, +10% reach and +77% engagement QoQ on Instagram through social copy, UGC, video, and creative strategy. ● Boosted organizational skills and collaborate with cross-functional teams and take ownership by creating first-ever social media + DEIB playbook, content strategy, and creative multi-channel DEIB campaigns reaching over 300K. ● Launched editorial testimonial content series reaching 34k, 30k impressions, and ranked the #1 engaging piece of content on Instagram for Q4 through content marketer skills and creative storytelling. ● Ensure 273% increase in sign-ups, 79% increase in new buyers/new sales through organic social QoQ by identifying conversion optimization opportunities through analyzing performance metrics, identifying industry trends with attention to detail, and performing content audit. ● Augmented new followers to Facebook +15% QoQ and boosted shares by 12% with creative writing, web content, and content strategy. ● Acquired 45K new users on organic social, 50% increase on engagement, and the #1 engaging video for Facebook by brainstorming and providing concepts, marketing copy, scripts, creative direction, and launching new product marketing video series.Remote tools: •Ghost •Asana •Slack •Bynder •Sked •Google Drive•Canva •Promo • Social platforms: Facebook, Instagram, Twitter, LinkedIn

Remote

In-house Content & Creative agency : Increased brand awareness and positioning by devising compelling big-picture b2c content and marketing strategy. Drove customer growth by creating and managing editorial calendar for blog. Created blogs and articles while managing blog and archive library in CMS. Wrote daily copy as a copywriter/editor, adhering to brand guidelines from everything to email newsletters, web, print, video scripts, landing pages, articles, blog posts, press releases, social media copy, content creation, campaigns, customer comms, product, and marketing materials. Boost communication and management skills by mentoring junior writers and creatives. Leveraged creative writing and storytelling skills to create videos as senior copywriter, scriptwriter. Proud Trupanion member. ● 2018 Award Winner for creating testimonial content campaign that created a 7% lift on social media. #1 Competitor Blog in pet space. ● Acquired 1.9 million new users and $316K in subscriptions from overall conversions through organic search via editorial roadmap, content writing, and SEO content strategy. ● Authored 400+ front-page Google ranking blog posts and achieved 7K SEO keywords ranking through search engine research, content development, competitive analysis, and content writing. ● Initiated and collaborated with cross-functional teams by creating and writing the first-ever culture/recruiter editorial series that drove 20K new users to the website, resulting in a 50% lift in hires.● Spearheaded testimonial process and collaborated with teams by writing, streamlining, and sourcing customer stories increasing engagement by 40% enhancing the customer experience. ● Generated 269 conversions with 386%, 688%, and 842% return on ad spend by orchestrating scriptwriting and content video strategy for three video series.● Leveraged content strategist skills and earned 565 quotes and 38 sales /enrollments by creating email campaigns through copywriting and content strategy.

Remote

Lifestyle Blog Write, edit, and promote engaging daily content and blogs for lifestyle blog focused on sustainable and conscious goods, eco and ethical fashion, beauty, pets, inspiration, and travel. Research versatile topics and unique trends to maintain accuracy for search engine optimization.● Secured numerous b2b content collaborations linked to favorable Instagram content campaigns

Seattle, Washington

Roles : My favorite Blonde : Miss Marilyn Monroe Katy Perry And a carriage full of Princesses

Seattle, Washington

Film, Television, and Commercial RepresentationBookings: Seattle Sounders, Tiny House Nation / A&E Networks/ 3M, Migraine Hat

Seattle, Washington

The { World-Famous} Underground TourTour Guide - - original content creator - historical & humorous storyteller - the ability to engage , enrich , and entertain guests with historical & humorous stories about Seattle - heavily research oriented , triple fact-checked content for accuracy - successfully leads guests thru streets, alleys , and underground terrain while complying with safety regulations and guidelines - heavy guest interaction - flexible & fast-thinking , regarding guests and any situational experiences / emergencies - #1 Priority for guests to have a safe & fun experience , while exploring some of Seattle's {hidden} spaces

Asheville, Nc

Asheville Creative Arts is an innovative professional musical theatre company for children of all ages. Asheville Creative Arts is thrilled to share that we are the recipients of a prestigious Asheville Area Arts Council Grassroots Subgrant Award, with dollars made available through the North Carolina Arts Council, adivision of the Department of Cultural Resources, with funding from the National Endowment for the Arts.Contracted season performer. Show /Roles: "Journeying Jack" Launch of Incubator Series , New Original Work, Staged Reading (Jack) Director: Robbie Jaeger Producer: Abby Felder Playwright: David & Jack Novack Original Score & Music Direction : Jonesalee Music , Gina Stewart Venue: NC Stage Co. "Miss Nelson Is Missing" Mainstage Musical (Cheryl) Director: Robbie Jaeger Producer: Abby Felder Musical Director: Gina Stewart Original Music : Jonesalee Music Venue: Catalyst Series of NC Stage Co. "Fall Fundraiser" Brand-Ambassador Greeted guests , talked with possible (sponsors /board /guests) about ACA Theatre Co and Programming Collected fundraising envelopes

Remote

Digital Content. Film. Sketch. Improv. Live Stage. Virtual Events. Sketch Comedy Beer Dinner Show Experiences. I optimize the launch of unique pop culture dinner shows by conceptualizing, writing, and producing entertaining sketch comedy content. Lead creative direction and experiential marketing efforts for immersive themed events and experiences. I formulate and edit creative video for digital content/digital marketing across multiple social media platforms.● Achieved all sold-out shows, accelerated social media lift 100%, and tripled engagement, clicks, and shares.

Orlando, Florida

NBC Universal - Universal Studios Florida Theme Park - Entertainment Providing world-class entertainment -Cross trained in multiple stage show and roles Strong /Heavy guest interaction ( sometimes involving heavy script or improv comedy , or hybrid of both ) -Posing for photos and signing autographs while maintaining character for guest experience -Providing positive guest experiences -Heavy emphasis on improv comedy , choreography , scripting , characterization Research orientated for Look-A-Like /Actor Role -Teamwork and collaboration among actors on-set -Punctual , excellent Attendance -Performer of the Day Award Winner ( multiple) Live-Stage /Special- Private Event / on- camera / Publicity Universal Studios Florida ( USF) - Atmosphere Roles : Princess Fiona, Tacky Tourist, Evil Stepsister (Shrek Villager) Shows: Disaster! (Lonnie) Bill & Ted's Excellent Halloween Adventure 2011 (BabyDoll, Bella, Natalie Portman) Grinchmas! (TerraMaSue- Breakfast Who Breakfast with the Grinch and the Who's )Parades: Mardi Gras (Stilt-Walker/Active BackUp)

Asheville, Nc

Crest Mountain Dinner Show ( under the umbrella of the villages of Crest Mountain ) I maintained consistent brand voice while authoring fascinating web copy/digital content for all social media platforms, including Facebook, Twitter, and Instagram. I crafted grammatically correct content and headlines while prioritizing numerous complex assignments simultaneously with meticulous attention to detail.● Quadrupled social engagement and followers while strengthening community ties through highly-successful social engagement and moderation.

Asheville, North Carolina

Crest Mountain Dinner Show Seasonal Inaugural Season Contracted performer "Crest Mountain Canteen: USO Tribute"Betty Grable/Singer/Dancer/Comedian

Asheville, North Carolina

Film Teacher for Session 1 of Camp Tanglewood Summer Camp, contract role-2 week ( 2 separate classes ) Summer Camp Curriculum - taught basics of : film history , camera operation, screenwriting, film techniques , cinematography, acting for film, directing, crew, editing , costuming , makeup , on-set protocol - oversaw entire production - Lead on Story boarding , Outline , Film Theming Prep -Videography & Editing (lead instructor) - Edited final films ( 2- 10 minute short films ) movie trailers , and blooper reels -Crew role as well as performance role (kids) -Kids created /wrote/starred etc.. In their own short movie -Public screening of films

Remote

I leveraged deep expertise as niche writer for pop-culture, film, TV, and all things Netflix to create original, weekly entertainment content for Lightly Buzzed. I delivered articulate vocal talent for wide-ranging projects, as primary voiceover artist.● Pitched, launched, and created original content series “Game of Thrones” Journals, “Life with New Girl” and “Netflix is My Happy Place.”● Collaborated on creation of and writing for animated video series and “Game of Thrones” parody theme.

Asheville, Nc

Extremely high-volume brewery and restaurant •Created / Produced beer trailers for In-House Brewery •Owned full creative process from conception to videography, editing, and casting. •100% lift on social media platforms and doubled engagement, sold-out shows •Creator /Comedy Writer for in-house Beer Dinner Show Experience•Sold out show experience, tripled attendance due to comedy immersive experience and social /pr outreach -Beer Dinner Show Experience series created/produced under the umbrella of Sticky-Note Productions : The Beer -Dinner Show Experiences are a 6 course beer- dinner ,complete with farm-to-table eats, (Chef Michael Fisera) paired with a sketch - comedy improv show set to a certain theme . (Parody included!)

Orlando, Florida, United States

Professional actress for film, tv, print , and events

Orlando, Florida

Actor / Educator for School Tours " Night at the Museum " Experience •Character Cameos for school tours and special events. •Cross-trained in multiple actor show roles. •Originated the launch cast of the new character 'Brownie Wise •Scripted & improv show experience with Q & A •Heavy Memorization •Detailed characterization , theatrics , and physicality •Heavy guest interaction, Primary interaction with kids (K- 6th Grade), as well as teachers, school liaisons, and museum guests

Orlando, Fl

Actor for Odd-O-T's entertainment {Seasonal, contract role}•Providing world-class entertainment to guests during peak seasons at SeaWorld Orlando •Heavy Guest Interaction (including kids!) •Providing family - friendly Entertainment via live scripted stage shows , improv comedy interactions, and atmosphere experiences •Cross-trained in a variety of roles , skill-sets used: physical comedy , characterization , choreography , blocking , and improv comedy Stage Shows & Theme Park Entertainment : Sea World's Spooktacular Halloween Event 2010, 2012 ' School of Fish ' Role: Watersley, Guppy SeaWorld's Christmas Celebration Christmas Season 2010,2011, 2012Stage Show : "Santa's Fireside Feast " Holly /Molly Elf Waterside Atmosphere Entertainment , Kidzone Entertainment Elf

Orlando, Florida

•Providing world class entertainment. •Maintaining excellence in show quality. •Hundreds of guest interactions daily. •Improv. Improv. Improv. •Teamwork & slime oriented. •Splat-O-Gram Winner •Cross-trained in multiple stage shows and roles. The Splat Pack (Improv Actor) -Improv (MainStage)Show -Full-Stage improv show (in similar to "whose line ..") Dinner Entertainment with strong emphasize on heavy characterization , improv comedy , physical comedy in an atmospheric environment 6 sets in dinner /restaurant environment The Slime Squad Host /PerformerOn-Mic host for rotating show concept Strong Guest Interaction / Kid InteractionShow about Slime! Dance Party Light choreography , scripting , improvisation

Jacksonville, Fl

AEA Dinner Theatre Full - Season of Broadway Style Theatre Contract roles Assistant director for 2 main-stage productions Brighton Beach Memoirs June 3- July 5 The Sound of Music July 8- Aug 30 Day-to- day operations of a professional theatre Assisting the director in the rehearsal process Notes , Blocking , Minutes during rehearsal process Attendance of tech, dress, show-run Dramaturg research Admin work Script-reading Additional duties include : acquire & maintenance of props , assistance in show crew Actress/ [Understudy for all Roles] /"Don't Dress for Dinner" Sept 2 - Oct 4 Additional duties include : prop master Actress / Singer / Dancer "South Pacific" Janet McGregor Oct 7- Nov 29 Additional duties include : prop master

Jacksonville, Florida Area

Musical Theatre Camp Counselor JCC Theatre Camp Seasonal + Contract role Check in / Check out Kids Assist in direction / musical direction "Seussical" ( AEA Directors) Assist blocking , choreography , scripting , characterization Assist show-run in tech / dress/ show After school activities : improv games & dance choreography , talent showcase Maintain class schedules, programs , consistency of class order

Bfa, Theatre Performance

Activities and Societies: •Theatre •Gamma Phi Beta Sorority •Alpha Psi Omega: honor society •Dolphinaires Show Choir •JU Navigator.

Theatre

Activities and Societies: Speech & Debate Team •National Award Winner ( Duet Dramatic Acting )Full-Time Theatre Talent Grant Recipient.