It is difficult for me to resist jumping in to help solve other people’s problems. If you mention a problem or obstacle in passing I will follow up in short order with a list of ideas and an offer to help implement. Luckily this personality quirk, along with the desire to drive positive impact and an interest in what makes people tick led me to research. I’m able to help solve other people’s problems professionally.I have held positions on both the agency and client side, giving me a deep well of experience to draw from. I’m happiest working on innovation initiatives in which we use insights to uncover a real need for which we can create or improve offerings. I love a good brainstorming session, but I’m just as invested in what comes before - building empathy for the user - and after - creating and implementing a roadmap for execution. Because this type of work doesn’t feel like work at all, I’ve taken on “pro bono” projects serving companies/people I believe in. I believe the strongest solutions come from a broad knowledge base. I am a voracious reader, fervent podcast listener and lifelong learner and curate and catalog interesting ideas as I go. I'm then able to quickly access this collection for use in building compelling stories and strategic frameworks. While achievement is extremely important to me so is maintaining the “white space” that allows for creativity. I get a thrill out of optimizing the ways in which I get the ‘necessary’ done so that there is time for the unnecessary. No matter what I’m doing, from tackling a new project to restoring our 100 year old house, my goal is always to leave things (and people) better than I found them. If you want to talk through a new project, old homes, podcasts or an opinion on the best way to organize your inbox, send me a note. I’d truly love to help.
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Head Of Custom ResearchNavigate May 2024 - PresentChicago, Il, Us
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Senior Vice President, Consumer InsightsNavigate Oct 2019 - May 2024Chicago, Il, Us
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Senior Director, Research & StrategyEnsembleiq Nov 2016 - Oct 2019Chicago, Il, Us -
Director, Consumer InsightsNavigate Research Sep 2015 - Nov 2016Chicago, Il, Us
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Manager, Research & Strategic InsightsTribune Publishing Jul 2012 - Sep 2015Chicago, Illinois, UsAt Tribune Publishing I had the opportunity to take on several different roles. I started as the Research & Insights Manager for an ecommerce brand (ForSaleByOwner.com), then moved into a role where I served several of the publishing markets (including LA Times, Hartford Courant and Daily Press). In my last position I was the Manager of Strategic Insights for the National Sales arm of Tribune Publishing. Through all of these roles I had the opportunity to layer on a more consultative skills set. I worked with my partners not only on the “how”, but more importantly the “why” of what we're doing and “what” we should do with the resulting insights. Specialties include:Quantitative & Qualitative Methodologies • Branding • Competitive Intelligence • Multi-Source Synthesis • Storytelling • Survey Programming • Statistical Analysis • Public Speaking • People & Project Management • Campaign Development • User Experience Research • Design Thinking Approach • Strategic Planning • People, Product & Process Development -
Senior Project DirectorSocratic Technologies Jan 2011 - Jul 2012Sebastopol, Ca, UsI first worked at Socratic Technologies in 2005 and greatly enjoyed my time there, working with and learning from some very smart people. In 2011 they asked me to return and I gladly accepted.At Socratic I was able to quickly build the skills necessary to become a trusted partner and advisor to our clients. I worked on several large scale, quant + qual innovation research projects that informed new product development for key CPG brands. I learned to truly tell a story with the data and take the relationship beyond data provider,From here I wanted to broaden my experience to the client side, which is why I accepted a position with Tribune Publishing (now Tronc). -
Senior Research AnalystC&R Research Feb 2007 - Jan 2011Chicago, Illinois, UsAt C+R I managed research projects from start to finish - assessing the client need, determining the methodology, writing the proposal, developing the survey, overseeing all internal and externaloperations teams, analyzing data and reporting/presenting the insights.In addition to handling a diverse array of quantitative projects (e.g.: package design, concept testing, customer satisfaction, new product development, etc.), gained experience with various qualitative methodologies through the Shopper Insights division including: in-home interviews, shop-alongs and in-store intercepts. -
Project DirectorSocratic Technologies May 2005 - Feb 2007Sebastopol, Ca, UsSee Socratic experience above.
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Associate Study DirectorSynovate (Now Ipsos) Sep 2002 - May 2005OoSynovate was my first position within custom marketing research. In this role I learned all of the steps necessary to getting a research project done, including questionnaire design, sample selection, data collection and supervision of data processing and delivery.I worked close with all internal departments to ensure that project components were completed accurately, on-time and within budget. I also gained management and people development skills through direct management of a research analyst and, overseeing both her training and development and that of other junior staff members.From Synovate I wanted to better hone my storytelling and presentation skills, which is why I moved on to take a position at Socratic Technologies. -
Category ExpertIri 2000 - 2002Chicago, Il, UsMy first position out of college was at IRI. As the Category Analyst for Dairy I was responsible for maintaining the syndicated report database for all Dairy sub-categories and then using it to create and deliver reports to my key clients.This position was a great opportunity for me to quickly gain both technical and client service skills. I was the main contact person for Dairy clients and went above and beyond to deliver them the key insights they needed to stay on top of what was going on in their category. I drew upon not only the syndicated data I was responsible for but kept close tabs on what was going on in the industry to make sure we were considering the bigger picture.It was from my experience at this position that inspired me to move into the custom research space and moved on to Synovate. -
Media Planning InternJwt Jun 2000 - Aug 2000New York, Ny, Us
Kelli Williams (Clifford) Education Details
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University Of Illinois Urbana-ChampaignAdvertising
Frequently Asked Questions about Kelli Williams (Clifford)
What company does Kelli Williams (Clifford) work for?
Kelli Williams (Clifford) works for Navigate
What is Kelli Williams (Clifford)'s role at the current company?
Kelli Williams (Clifford)'s current role is Head of Custom Research at Navigate.
What schools did Kelli Williams (Clifford) attend?
Kelli Williams (Clifford) attended University Of Illinois Urbana-Champaign.
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