Kelli Williams (Clifford) Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

Chicago, Illinois, Us

At Tribune Publishing I had the opportunity to take on several different roles. I started as the Research & Insights Manager for an ecommerce brand (ForSaleByOwner.com), then moved into a role where I served several of the publishing markets (including LA Times, Hartford Courant and Daily Press). In my last position I was the Manager of Strategic Insights for the National Sales arm of Tribune Publishing. Through all of these roles I had the opportunity to layer on a more consultative skills set. I worked with my partners not only on the “how”, but more importantly the “why” of what we're doing and “what” we should do with the resulting insights. Specialties include:Quantitative & Qualitative Methodologies • Branding • Competitive Intelligence • Multi-Source Synthesis • Storytelling • Survey Programming • Statistical Analysis • Public Speaking • People & Project Management • Campaign Development • User Experience Research • Design Thinking Approach • Strategic Planning • People, Product & Process Development

Sebastopol, Ca, Us

I first worked at Socratic Technologies in 2005 and greatly enjoyed my time there, working with and learning from some very smart people. In 2011 they asked me to return and I gladly accepted.At Socratic I was able to quickly build the skills necessary to become a trusted partner and advisor to our clients. I worked on several large scale, quant + qual innovation research projects that informed new product development for key CPG brands. I learned to truly tell a story with the data and take the relationship beyond data provider,From here I wanted to broaden my experience to the client side, which is why I accepted a position with Tribune Publishing (now Tronc).

Chicago, Illinois, Us

At C+R I managed research projects from start to finish - assessing the client need, determining the methodology, writing the proposal, developing the survey, overseeing all internal and externaloperations teams, analyzing data and reporting/presenting the insights.In addition to handling a diverse array of quantitative projects (e.g.: package design, concept testing, customer satisfaction, new product development, etc.), gained experience with various qualitative methodologies through the Shopper Insights division including: in-home interviews, shop-alongs and in-store intercepts.

Sebastopol, Ca, Us

See Socratic experience above.

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Synovate was my first position within custom marketing research. In this role I learned all of the steps necessary to getting a research project done, including questionnaire design, sample selection, data collection and supervision of data processing and delivery.I worked close with all internal departments to ensure that project components were completed accurately, on-time and within budget. I also gained management and people development skills through direct management of a research analyst and, overseeing both her training and development and that of other junior staff members.From Synovate I wanted to better hone my storytelling and presentation skills, which is why I moved on to take a position at Socratic Technologies.

Chicago, Il, Us

My first position out of college was at IRI. As the Category Analyst for Dairy I was responsible for maintaining the syndicated report database for all Dairy sub-categories and then using it to create and deliver reports to my key clients.This position was a great opportunity for me to quickly gain both technical and client service skills. I was the main contact person for Dairy clients and went above and beyond to deliver them the key insights they needed to stay on top of what was going on in their category. I drew upon not only the syndicated data I was responsible for but kept close tabs on what was going on in the industry to make sure we were considering the bigger picture.It was from my experience at this position that inspired me to move into the custom research space and moved on to Synovate.

New York, Ny, Us