Kelli Reeves
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Kelli Reeves Email & Phone Number

Accomplished Ecommerce and Digital Leader at Optum
Location: Greater Tampa Bay Area, United States, United States 10 work roles 2 schools
1 work email found @siteone.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
Optum
Role
Accomplished Ecommerce and Digital Leader
Location
Greater Tampa Bay Area, United States, United States

Who is Kelli Reeves? Overview

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Quick answer

Kelli Reeves is listed as Accomplished Ecommerce and Digital Leader at Optum, based in Greater Tampa Bay Area, United States, United States. AeroLeads shows a work email signal at siteone.com and a matched LinkedIn profile for Kelli Reeves.

Kelli Reeves previously worked as Director, Digital Program Management at Optum and Senior Program Manager, B2B/B2C Web/App at Optum. Kelli Reeves holds Masters Certificate; D.C, Project Management from The George Washington University School Of Business.

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Email format at Optum

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{first_initial}{last}@siteone.com
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Profile bio

About Kelli Reeves

Accomplished Digital & Ecommerce Leader with excellent analytical, strategic planning and operational abilities. I am driven by customer experience obsession, desire to win in delivery, and continuous solution curiosity. Adept at managing teams to accomplish challenging objectives. Imparts clear vision and promotes trust to guide cohesive, high-performing teams.CORE COMPETENCIES● E-commerce Operations Strategy and Planning ●Managing Digital programs of large/complex projects ● Ecommerce Application feature discovery and delivery ● Customer-centered, solution design ● B2C and B2B Ecommerce ● User Testing / Voice of Customer ● Analytics & Insights ● Web/Mobile Product Roadmaps ● Site Operations ● Budget Management ● Vendor Contracts ● Requirements Solicitation ● Search Optimization ● Testing & Release Management ● Product Data ● Order Fulfillment ● RECENT ACHIEVEMENTS1. Launched and managed SiteOne B2B ecommerce web and mobile app growing digital revenue contribution from $0 to $12MM annually; includes shopping and checkout experiences designed for contractor professionals, retailers and guests. 2. Successfully designed and delivered ecommerce product backlog of more than 1,000+ features, enhancements, and bug defects resulting in increased customer adoption, new customer acquisition and revenue recovery.

Listed skills include Project Management, Leadership, Marketing Communications, Strategy, and 40 others.

Current workplace

Kelli Reeves's current company

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Optum
Optum
Accomplished Ecommerce and Digital Leader
11000 Optum Circle, Eden Prairie, MN
Website
optum.com
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10 roles

Kelli Reeves work experience

A career timeline built from the work history available for this profile.

Director, Digital Program Management

Current
Optum

Eden Prairie, MN, US

Aug 2024 - Present

Senior Program Manager, B2B/B2C Web/App

Optum

Eden Prairie, MN, US

Jan 2024 - Aug 2024

Senior Manager, Ecommerce Programs

Floor & Decor

Atlanta, Georgia, US

  • Key 2023 Accomplishments: Recovered more than $20mm revenue through resolving purchase funnel-impacting errors and issues. Planned and applied agile practice improvements improving sprint duration average from 3.5.
  • Leadership of 24/7 live site support of E-commerce site, customer issue triage, root cause analysis, and solution definition with the goal of quickly resolving production issues and recovering revenue.
  • Manage multi-million dollar CapEx and OpEx budgets for e-commerce team.
  • Manage team of On-site FTEs Content Development, QA and Production Support Engineer
  • Manage 20+ Web Dev vendor contractors in multiple time zones to include QA, Developers, Solution Architects
  • Plan cross-functional project dependencies with IT integrated services, architecture, security, and DevOps teams.
Nov 2022 - Jan 2024

Senior Manager, Ecommerce Applications

Siteone Landscape Supply, Llc.

Roswell, GA, US

  • Managed $4mm capital IT Ecommerce and additional Opex budgets to forecast staffing and financial plans that align with business forecasts
  • Served as Single Point of Contact and functional Subject Matter Expert on.com site for IT, Product, Customer Support, Field Operations, Pricing, MDM, SCS, Analytics, and more.
  • Built.com On-site team from the ground up from 0 to 15+ to include UX designers and both front-end and back-end engineers,
  • Analyze customer insights, customer analytic dashboards, and sales analytics to assess emerging opportunities and fold new features into Customer Journey product roadmaps.
  • Applied and recommended digital analytic KPIs and metrics operationally to assess feature UX performance, optimize conversion funnels, and deeply understand campaign and content marketing performance.
  • Leadership of 24/7 monitoring of eCommerce site, customer issue triage workflow replication to root cause analysis, solution definition with the goal of quickly resolving production issues and recovering revenue.
Jun 2018 - Oct 2022

Manager, Digital Portfolio Manager

Intercontinental Hotels Group (Ihg®)

Windsor, Berkshire, GB

  • Oversee IHG's global sales and marketing is delivered effectively through Digital Channels by linking the $20MM Web and mobile portfolio of projects to business priorities while mobilizing digital initiatives for.
  • Lead a team of digital program and project managers to support the delivery of web and mobile initiatives impacting business winning metrics.
  • Train staff on IHG standards to promotion high-quality solution delivery
  • Discovery, scoping, roadmap planning, managing resource capacity and budgets Digital Channels portfolio of projects.
  • Consult and lead discovery of business ideas and digital analytic insights to develop business cases and requirements to secure funding
  • Analyze, report and present to leadership on delivery metrics, risks and opportunities
Aug 2015 - May 2018

Senior Digital Program Manager

American Cancer Society

Atlanta, GA, US

  • Manage the life cycle of a digital project and omni-channel marketing campaigns from project approval to delivery.
  • Launched successful re-design of Cancer.org leading to higher donor conversion rate, double-digital reduction in abandonment rate, and increased content consumption.
  • Executed end of year fundraising / revenue generation campaigns that exceeded revenue goals by more than 20%.
  • Launched DataMart POC that improved campaign segmentation, performance and key metrics for the enterprise campaign management and DataMart platform.
  • Launched new cancer.org search application and SEO optimization initiative that improved content relevancy, engagement and conversion.
  • Evaluate market research, A/B and user testing results, customer experience surveys and other VoC to formulate goals, features, benefits, and KPIs for projects.
Oct 2011 - Jul 2015

Senior Marketing Analyst And Digital Project Manager

Ups

Atlanta, GA, US

Led both B2C and B2B digital projects to improve tracking and shipping user experiences globally across 23+ languages. Held progressive roles to research, plan, deliver and measure digital initiatives and features for ups.com and other B2B shipping and tracking applications. Coached new project managers on PM best practices and standards. Completed PM.

Mar 2001 - Oct 2007

Contract Digital Producer

Executrain

Lexington, Kentucky, US

Jan 2001 - Feb 2001

Account Manager

360I

New York, NY, US

Feb 2000 - Dec 2000

Communications Coordinator & Intern

Ge Capital

Norwalk, CT, US

Aug 1997 - Mar 1998
Team & coworkers

Colleagues at Optum

Other employees you can reach at optum.com. View company contacts →

DF Dorema Fullo-Villanueva Dorema Fullo-Villanueva Colleague at OptumMetro Manila, National Capital Region, Philippines, Philippines View → ST Susan Thomas Rn Bsn Ccm Susan Thomas Rn Bsn Ccm Colleague at OptumOrlando, Florida, United States, United States View → GD Goldie Dennis Goldie Dennis Colleague at OptumMonmouth County, New Jersey, United States, United States View → AA April Anthony Conje April Anthony Conje Colleague at OptumLapu-Lapu, Central Visayas, Philippines, Philippines View → JC Jayson Corpuz Jayson Corpuz Colleague at OptumMuntinlupa City, National Capital Region, Philippines, Philippines View → AP Allison Pinedo Allison Pinedo Colleague at OptumNorth Port-Sarasota Area, United States View → AM Angel M. Vélez Silva Angel M. Vélez Silva Colleague at OptumSan Juan, Puerto Rico, Puerto Rico View → AD Aparna Deb Aparna Deb Colleague at OptumBengaluru, Karnataka, India, India View → AA Angelli Alfaro Angelli Alfaro Colleague at OptumCarmona, Calabarzon, Philippines, Philippines View → TT Tye Taylor Tye Taylor Colleague at OptumGreater Abilene Area, United States View →
2 education records

Kelli Reeves education

Masters Certificate; D.C, Project Management

The George Washington University School Of Business

Bachelor Of Arts, Communications

Georgia State University
FAQ

Frequently asked questions about Kelli Reeves

Quick answers generated from the profile data available on this page.

What company does Kelli Reeves work for?

Kelli Reeves works for Optum.

What is Kelli Reeves's role at Optum?

Kelli Reeves is listed as Accomplished Ecommerce and Digital Leader at Optum.

What is Kelli Reeves's email address?

AeroLeads has found 1 work email signal at @siteone.com for Kelli Reeves at Optum.

Where is Kelli Reeves based?

Kelli Reeves is based in Greater Tampa Bay Area, United States, United States while working with Optum.

What companies has Kelli Reeves worked for?

Kelli Reeves has worked for Optum, Floor & Decor, Siteone Landscape Supply, Llc., Intercontinental Hotels Group (Ihg®), and American Cancer Society.

Who are Kelli Reeves's colleagues at Optum?

Kelli Reeves's colleagues at Optum include Dorema Fullo-Villanueva, Susan Thomas Rn Bsn Ccm, Goldie Dennis, April Anthony Conje, and Jayson Corpuz.

How can I contact Kelli Reeves?

You can use AeroLeads to view verified contact signals for Kelli Reeves at Optum, including work email, phone, and LinkedIn data when available.

What schools did Kelli Reeves attend?

Kelli Reeves holds Masters Certificate; D.C, Project Management from The George Washington University School Of Business.

What skills is Kelli Reeves known for?

Kelli Reeves is listed with skills including Project Management, Leadership, Marketing Communications, Strategy, Email Marketing, Marketing, Social Media Marketing, and Management.

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