Kellie Crowe

Kellie Crowe Email and Phone Number

Vice President of Marketing and Creative @ EveryLife
Abingdon, VA, US
Kellie Crowe's Location
Abingdon, Virginia, United States, United States
Kellie Crowe's Contact Details
About Kellie Crowe

High-energy PR & marketing leader with 25+ years of experience motivating cross-functional teams to produce measurable results. Committed to consumer insights that drive customer acquisition and an exceptional user experience. Undaunted by aggressive timelines and the management of multiple, high-priority projects. Passionate about creative storytelling, brand development, and campaign execution.A lover of big ideas and bold missions, my portfolio is a strong mix of owned, earned, paid, and social media. And — my car stops at every Chick-fil-A along any given route.View more at kelliecrowe.com.

Kellie Crowe's Current Company Details
EveryLife

Everylife

View
Vice President of Marketing and Creative
Abingdon, VA, US
Website:
everylife.com
Employees:
16
Kellie Crowe Work Experience Details
  • Everylife
    Vice President Of Marketing And Creative
    Everylife
    Abingdon, Va, Us
  • Everylife
    Vice President Of Creative
    Everylife Aug 2023 - Present
    Palm Beach, Florida, United States
    Ever motivated by mission and relentless in the pursuit of excellence, it’s a privilege to lead creative for diaper company that believes every baby is a miracle that should be celebrated, protected, and loved.
  • Cornerstone Licensing
    Director Of Brand
    Cornerstone Licensing Jan 2023 - Sep 2023
    Atlanta, Georgia, United States
    Directing a brand refresh for one of the nation’s leading licensing companies with the goal of accelerating growth and entering new verticals.
  • Crowe'S Nest Creative
    Pr & Marketing Strategist
    Crowe'S Nest Creative Oct 1997 - Sep 2023
    Abingdon Virginia
    Accomplished PR & marketing consultant with experience across banking, insurance, healthcare, retail, health information technologies, education and non-profit. Thought leader who excels in vision casting and team motivation with a customer-centric mindset. Passionate about brand engagement that tells an engaging story, I'm all about big ideas that produce top-tier results.Portfolio includes more than two decades managing creative direction, earned media, corporate communications, and… Show more Accomplished PR & marketing consultant with experience across banking, insurance, healthcare, retail, health information technologies, education and non-profit. Thought leader who excels in vision casting and team motivation with a customer-centric mindset. Passionate about brand engagement that tells an engaging story, I'm all about big ideas that produce top-tier results.Portfolio includes more than two decades managing creative direction, earned media, corporate communications, and campaign development for entities such as: hospitals; large, multi-specialty physician groups; community banks; non-profit organizations; and political campaigns (America Needs Balance PAC).Content strategy work includes targeted messaging within corporate talking points, press releases, media kits, direct mail, web content, presentations, proposals, and internal communication pieces.Multi-Media Digital work includes creative storytelling (radio, social media, video) to drive brand awareness and engagement. Produced and directed the creation of Your Backyard children's nature videos sold via national retailers, including: Answers in Genesis, Christianbook.com, and Amazon. Media relations work includes maximizing earned media via pitching stories, booking media interviews, as well as organizing news conferences and events. Show less
  • Glorifi
    Marketing Lead | Special Projects & Partnerships
    Glorifi Jan 2022 - Nov 2022
    Dallas, Texas, United States
    Directed brand alignment across web, print, social media, automated email/sms customer journeys, and other digital marketing campaign assets, including the UI of a new financial lifestyle app. Managed an international team of remote-based colleagues developing a comprehensive marketing website comprising four lines of business (banking, insurance, credit cards, mortgage). Coordinated the content calendar across owned, earned, social, and paid media, aligning a go-to-market… Show more Directed brand alignment across web, print, social media, automated email/sms customer journeys, and other digital marketing campaign assets, including the UI of a new financial lifestyle app. Managed an international team of remote-based colleagues developing a comprehensive marketing website comprising four lines of business (banking, insurance, credit cards, mortgage). Coordinated the content calendar across owned, earned, social, and paid media, aligning a go-to-market product release with brand messaging. Oversaw corporate communication brand messaging (via StoryBrand® training) with our national earned media team and agency partners in the development of news releases, op-eds, and influencer/surrogate speaking points. Provided creative direction for product and brand marketing assets (design, VOs, video, photography). Managed relationships with high-profile external agency partners and consultants providing earned media direction, influencer strategy, and paid digital/search placement. Reviewed customer experience with product owners and a cross-functional team of colleagues, identifying member touchpoints and opportunities for improved customer engagement. Show less
  • Virginia Highlands Community College
    Pr & Marketing Director
    Virginia Highlands Community College Jan 2019 - Jan 2022
    Directed a brand refresh that increased enrollment by 17% (highest percentage increase among Virginia community colleges for 2021). Led a cross-functional team in the implementation of Salesforce. Grew the social media audience and engagement, increasing Facebook followers by 190%. Leveraged marketing intelligence and consumer insights to revitalize the college brand via an aggressive multi-media enrollment campaign (digital, print, radio, event display, online video, social media, outdoor)… Show more Directed a brand refresh that increased enrollment by 17% (highest percentage increase among Virginia community colleges for 2021). Led a cross-functional team in the implementation of Salesforce. Grew the social media audience and engagement, increasing Facebook followers by 190%. Leveraged marketing intelligence and consumer insights to revitalize the college brand via an aggressive multi-media enrollment campaign (digital, print, radio, event display, online video, social media, outdoor). Led a drive to radically improve customer experience via digital strategies (introduced online scheduling of Zoom advising, chat bot, and direct social messaging.) Show less
  • Corporate Marketing (Cm)
    Marketing Director
    Corporate Marketing (Cm) Aug 1995 - Oct 1997
    Bristol, Tennessee, United States
    Initiated strategic relationships with regional firms and corporations for the purpose of new client acquisition. Developed campaigns and nurtured client relationships. Select clients included a diverse array of entities such as Johnston Memorial Hospital, Settlers Life Insurance, Highlands Union Bank, The Appalachian School of Law, Marriott MeadowView Conference & Convention Center, and the Kingsport Convention & Visitors Bureau.
  • Wdnn Tv
    Broadcast News Reporter
    Wdnn Tv Jun 1993 - Aug 1995
    Dalton, Georgia, United States
    Responsible for generating story leads as well as writing, shooting, and editing news pieces for the evening newscast.

Kellie Crowe Skills

Marketing Public Relations Press Releases Video Social Media Marketing Social Media Public Speaking Media Relations Healthcare Copywriting Digital Media Social Networking Event Planning Strategic Planning Advertising Marketing Communications Online Marketing Event Management Corporate Communications Email Marketing Editing Marketing Strategy Blogging Digital Marketing Integrated Marketing Microsoft Office Facebook Graphic Design Copy Editing Online Advertising Lead Generation B2b Journalism

Kellie Crowe Education Details

Frequently Asked Questions about Kellie Crowe

What company does Kellie Crowe work for?

Kellie Crowe works for Everylife

What is Kellie Crowe's role at the current company?

Kellie Crowe's current role is Vice President of Marketing and Creative.

What is Kellie Crowe's email address?

Kellie Crowe's email address is km****@****eam.net

What schools did Kellie Crowe attend?

Kellie Crowe attended The University Of Georgia, Liberty University.

What are some of Kellie Crowe's interests?

Kellie Crowe has interest in Customer Service Training, Loving My Husband And Children, Corporate Videography, Freelance Healthcare Pr And Marketing.

What skills is Kellie Crowe known for?

Kellie Crowe has skills like Marketing, Public Relations, Press Releases, Video, Social Media Marketing, Social Media, Public Speaking, Media Relations, Healthcare, Copywriting, Digital Media, Social Networking.

Who are Kellie Crowe's colleagues?

Kellie Crowe's colleagues are Jon Werner, Tracie Dominguez, Summer Lake, Mina Kim, Luke Montoya, Sarah Gabel Seifert, Marie Witherspoon, Fnp-C, Aprn.

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