Kellie Crowe Email & Phone Number

Abingdon, Va, Us

Palm Beach, Florida, United States

Ever motivated by mission and relentless in the pursuit of excellence, it’s a privilege to lead creative for diaper company that believes every baby is a miracle that should be celebrated, protected, and loved.

Atlanta, Georgia, United States

Directing a brand refresh for one of the nation’s leading licensing companies with the goal of accelerating growth and entering new verticals.

Abingdon Virginia

Accomplished PR & marketing consultant with experience across banking, insurance, healthcare, retail, health information technologies, education and non-profit. Thought leader who excels in vision casting and team motivation with a customer-centric mindset. Passionate about brand engagement that tells an engaging story, I'm all about big ideas that produce top-tier results.Portfolio includes more than two decades managing creative direction, earned media, corporate communications, and… Show more Accomplished PR & marketing consultant with experience across banking, insurance, healthcare, retail, health information technologies, education and non-profit. Thought leader who excels in vision casting and team motivation with a customer-centric mindset. Passionate about brand engagement that tells an engaging story, I'm all about big ideas that produce top-tier results.Portfolio includes more than two decades managing creative direction, earned media, corporate communications, and campaign development for entities such as: hospitals; large, multi-specialty physician groups; community banks; non-profit organizations; and political campaigns (America Needs Balance PAC).Content strategy work includes targeted messaging within corporate talking points, press releases, media kits, direct mail, web content, presentations, proposals, and internal communication pieces.Multi-Media Digital work includes creative storytelling (radio, social media, video) to drive brand awareness and engagement. Produced and directed the creation of Your Backyard children's nature videos sold via national retailers, including: Answers in Genesis, Christianbook.com, and Amazon. Media relations work includes maximizing earned media via pitching stories, booking media interviews, as well as organizing news conferences and events. Show less

Dallas, Texas, United States

Directed brand alignment across web, print, social media, automated email/sms customer journeys, and other digital marketing campaign assets, including the UI of a new financial lifestyle app. Managed an international team of remote-based colleagues developing a comprehensive marketing website comprising four lines of business (banking, insurance, credit cards, mortgage). Coordinated the content calendar across owned, earned, social, and paid media, aligning a go-to-market… Show more Directed brand alignment across web, print, social media, automated email/sms customer journeys, and other digital marketing campaign assets, including the UI of a new financial lifestyle app. Managed an international team of remote-based colleagues developing a comprehensive marketing website comprising four lines of business (banking, insurance, credit cards, mortgage). Coordinated the content calendar across owned, earned, social, and paid media, aligning a go-to-market product release with brand messaging. Oversaw corporate communication brand messaging (via StoryBrand® training) with our national earned media team and agency partners in the development of news releases, op-eds, and influencer/surrogate speaking points. Provided creative direction for product and brand marketing assets (design, VOs, video, photography). Managed relationships with high-profile external agency partners and consultants providing earned media direction, influencer strategy, and paid digital/search placement. Reviewed customer experience with product owners and a cross-functional team of colleagues, identifying member touchpoints and opportunities for improved customer engagement. Show less

Directed a brand refresh that increased enrollment by 17% (highest percentage increase among Virginia community colleges for 2021). Led a cross-functional team in the implementation of Salesforce. Grew the social media audience and engagement, increasing Facebook followers by 190%. Leveraged marketing intelligence and consumer insights to revitalize the college brand via an aggressive multi-media enrollment campaign (digital, print, radio, event display, online video, social media, outdoor)… Show more Directed a brand refresh that increased enrollment by 17% (highest percentage increase among Virginia community colleges for 2021). Led a cross-functional team in the implementation of Salesforce. Grew the social media audience and engagement, increasing Facebook followers by 190%. Leveraged marketing intelligence and consumer insights to revitalize the college brand via an aggressive multi-media enrollment campaign (digital, print, radio, event display, online video, social media, outdoor). Led a drive to radically improve customer experience via digital strategies (introduced online scheduling of Zoom advising, chat bot, and direct social messaging.) Show less

Bristol, Tennessee, United States

Initiated strategic relationships with regional firms and corporations for the purpose of new client acquisition. Developed campaigns and nurtured client relationships. Select clients included a diverse array of entities such as Johnston Memorial Hospital, Settlers Life Insurance, Highlands Union Bank, The Appalachian School of Law, Marriott MeadowView Conference & Convention Center, and the Kingsport Convention & Visitors Bureau.

Dalton, Georgia, United States

Responsible for generating story leads as well as writing, shooting, and editing news pieces for the evening newscast.

Bachelor Of Arts, Journalism, Broadcast News & Political Science, Summa Cum Laude

Activities and Societies: Resident Assistant, 3 years.

Masters Of Arts, Executive Leadership

Currently pursuing the degree