Kellie Danielle Fitzgerald Email & Phone Number

United States

Sunrise, Florida, United States

- Work on established brands such as CoComelon & Hello Kitty and Friends and new emerging trend plush brands such as BumBumz and Russ Plush- Guide marketing campaigns development process and help develop core marketing campaign strategies while assisting in creation of marketing briefs and new presentation materials- Work closely with Social Team to engage with fans and ideate content for platforms such as TikTok and Instagram- Collaborate on planning and development of brand assets and other marketing collateral for digital marketing campaigns, events, social media, and more- Liaise with Brand, Project Management, and Procurement teams on product sample requests and processes- Consistently review industry trends, pop culture and entertainment happenings, sales data and consumer behaviors

- Oversee branding, advertising, and promotional campaigns for company- Ensure company is communicating the right messaging to attract prospective clientele and retain existing ones- Lead market research efforts to uncover the viability of current and existing services- Coordinate with other departments to produce effective strategies- Monitor current campaigns, ensuring deadlines are met and tasks are completed- Analyze data to evaluate the success of marketing efforts and come up with new ideas to improve brand marketing and exposure- Maintain an active and positive social media presence on all platforms utilized by company

- Develop marketing content such as promotional material and advertisements for social media- Maintains company’s social media presence by posting photos, videos, messages, answering posts and monitoring responses- Analyze and report social media and online marketing campaign results- Increase audience engagement with brand media by finding and integrating relevant videos, and other relevant online content

- Oversees all internal and external communications for company ensuring our content is consistent and engaging- Prepares detailed media reports, design releases, and marketing materials

Bachelor'S Degree, Communications, General

High School Diploma