Kellie Grutko Email and Phone Number
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𝗜 𝗕𝗥𝗜𝗡𝗚 𝗩𝗔𝗟𝗨𝗘…As a seasoned Vice President of Marketing with over 25 years of experience, I bring value and a unique blend of strategic vision and hands-on leadership to drive revenue, acquire & retain customers, and elevate brand awareness. My journey into marketing began as the youngest of six children vying for attention, shaped by a focus on audience engagement and navigating social impact. Rooted in authenticity, my approach to leadership emphasizes collaboration and tangible results. A few highlights include:📌 Led teams from 2 to 12, with influence over 200+ marketers, and built & supervised teams through two corporate mergers📌 Generated $12 million in revenue via lead/demand generation programs; generated over $6 million in sales from re-designed website & online advertising; developed branding strategy for over 30 technology-based products 📌Drove $3 million in revenue from sports marketing partnerships; provided $95 million in value to nonprofits via strategic partnerships; solidified $3 million in advertising budget via custom market research activitiesWith a blend of leadership experience and a focus on purpose-driven marketing, I thrive on challenges and am driven to deliver impactful results in every aspect of marketing strategy.𝐇𝐚𝐫𝐝 𝐒𝐤𝐢𝐥𝐥𝐬: Strategic Marketing Planning | Brand Development & Management | Demand Generation | Digital Media | Digital Marketing Strategy | Online Marketing | Market & Customer Analytics | Business Development | Budget Management | Customer Acquisition | Content Strategy | Product Marketing/Project Management | Events | Customer Service𝐒𝐨𝐟𝐭 𝐒𝐤𝐢𝐥𝐥𝐬: Marketing Leadership | Team Building | Cross-Functional Team Leadership | Storytelling | Presentation Skills | Communication | Partnership Development | Relationship-Building | Creativity | Problem Solving | Organization | Innovation | Mission-Driven | Strategic Thinking | Adaptability Contact me: grutkok@gmail.com
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Founder And Chief Pivot OfficerPurposeful PivotCornelius, Nc, Us
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Vice President Of Marketing | Account Director | Brand BuilderKg Consulting Aug 2023 - PresentCharlotte, Nc, UsContract Account: TargetCare Engaged to develop a robust marketing strategy for an organization providing preventive healthcare and wellness services at company worksites, ultimately improving employee health and well-being and lowering healthcare costs through thoughtfully customized programs. • Conducted market research and competitive analysis to inform strategic decision-making.• Developed brand awareness, revenue generation, and customer retention strategies to meet business goals.• Generated strategic concepts for branded content, digital marketing, and channel utilization.• Formulated marketing measurement framework to better assess business success. -
Marcom Committee Cabinet LiaisonWomen'S Impact Fund May 2024 - PresentCharlotte, North Carolina, UsWe strengthen communities by maximizing women’s leadership in philanthropy through collective giving, education, and engagement. -
Founding MemberThe Healthtech Marketing Network Apr 2024 - PresentThe Healthtech Marketing Network is the place for senior healthtech marketing professionals to connect with peers, learn from each other and grow their careers.Currently this is a group of more than 100+ healthtech CMOs and VPs of marketing. -
MemberCmo Alliance Oct 2022 - PresentSan Francisco, UsThe Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth -
Global Marketing Excellence Leader | Marketing Operations | Program ManagementTrane Technologies Feb 2021 - Jul 2023Davidson, North Carolina, UsPioneered a fresh marketing employee competency training program, helping to drive over $14B in annual revenue. Defined marketing vision for standard marketing operating procedures, enhancing collaboration across three business units over four continents. Launched innovative marketing frameworks adopted globally.• Spearheaded 10 training workshops, upskilling 200+ marketers in one year, resulting in a more efficient approach to marketing.• Instituted a new business operating system, yielding 50+ tools, templates, and resources for better marketing consistency.• Advanced the identity, operating model, workflow, and processes for new cross-functional department, yielding over 25 new and efficient workflow procedures and processes.• Championed the selection, negotiation, and implementation of an advanced SaaS project management platform, boosting productivity by an estimated 15%. -
Vice President Marketing | Healthcare Advocate | EntrepreneurKg Consulting Aug 2016 - Dec 2020Charlotte, Nc, UsFounded and manage a consultancy firm in an effort to gain experience in the health & wellness, startup, and nonprofit space. Specialized in purpose-driven marketing efforts, advising small to mid-sized organizations on effective marketing strategies.• Actively advise clients on improving marketing and communications strategies with a focus on socially responsible marketing with organizations that have a well-defined purpose.• Developed a niche for health-related pro bono & volunteer activities for such organizations as The American Cancer Society, American Heart Association, Healthy Charlotte Coalition, and Make A Wish Foundation, contributing to fundraising goals exceeding $500,000 • Using an entrepreneurial spirit, founded new pet sitting company and implemented all marketing functions including brand identity and management, website creation, digital marketing efforts, email marketing campaigns, and client communications, garnering 100+ new clients in 18 months.
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Senior Vice President Of MarketingComcast Spotlight Jan 2012 - Jul 2016New York, Ny, UsPromoted to SVP to facilitate performance improvements, thought leadership, and customer marketing programs in support of 3K+ employees. Drove impactful marketing programs, driving $2.2B in annual local ad revenue. Led transformative initiatives in purpose-driven marketing and corporate social responsibility.• Advanced all marketing functions including brand development, communications, digital marketing, promotions, advertising, and CSR activities relating to technology-based ad sales products.• Influenced daily operations for regional 125-person marketing organization with dotted line reporting structure.• Counseled C-Suite by analyzing the competitive environment, resulting in over $12M in revenue growth from product marketing and sales commercialization, as well as $3M in sports marketing revenues.• Commended for excellent recruitment and training of 12-person team including a 7-person, Telly® award-winning creative/video production team that achieved $2M in annual creative value.• Generated $6M in sales (from over 11K leads) as a result of optimized and re-designed website and implemented digital and content strategies that rendered a 24% increase in social media interactions and a 19% increase in blog engagements.• Formulated brand architecture, naming, and governance framework for 30+ products, service offerings, and sales approaches for better brand management.• Bestowed the "Wonder Woman" award by Women in Cable and Telecommunications & Multichannel News. -
Vice President MarketingComcast Spotlight Jan 2008 - Dec 2011New York, Ny, UsStrategically led demand generation, field marketing, and creative services in response to customer growth from 8M to 22M, earning a handpicked VP promotion.• Innovated and launched the inaugural cable ad sales mobile app, amassing 152 monthly downloads.• Pioneered "Take Five for Your Future," an integrated marketing program with 3K+ website visitors, 600+ video plays, and 1,200 webcast registrations.• Championed changes in social responsibility strategy, partnering with The Ad Council for $45M in ad value, and fostered a $50M relationship with the Partnership for A Drug-Free America.• Led comprehensive client research studies optimizing a $3M advertising budget, enhancing brand awareness and reputation.• Unified 25 disparate brands, fueling steady double-digit growth, and oversaw the development of a field marketing structure for regional success.
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Senior Director Of MarketingComcast Spotlight Jan 2000 - Jan 2008New York, Ny, UsBrought on after the company merger between The Lenfest Group & Comcast Cable to help transition from a 1.3M subscriber organization to one with over 8M subscribers.• Developed merger marketing plans representing the advertising division’s growth from 150 to 3,500 employees. • Helped create a marketing staff structure, responsible for hiring, coaching & developing award-winning marketing team. • Played an active role in the conceptualization and launch of company brand, strategically unifying 25 individual brands.• Helped drive strategic brand implementation from HQ through the field and gathered support among 3,500 ad sales employees.
Kellie Grutko Skills
Kellie Grutko Education Details
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Penn State UniversityAdvertising -
The Center For Creative LeadershipOrganizational Leadership
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The Wharton SchoolExecutive Leadership
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Wake Forest UniversityNon-Profit/Public/Organizational Management
Frequently Asked Questions about Kellie Grutko
What company does Kellie Grutko work for?
Kellie Grutko works for Purposeful Pivot
What is Kellie Grutko's role at the current company?
Kellie Grutko's current role is Founder and Chief Pivot Officer.
What is Kellie Grutko's email address?
Kellie Grutko's email address is ke****@****ast.com
What is Kellie Grutko's direct phone number?
Kellie Grutko's direct phone number is +191793*****
What schools did Kellie Grutko attend?
Kellie Grutko attended Penn State University, The Center For Creative Leadership, The Wharton School, Wake Forest University.
What are some of Kellie Grutko's interests?
Kellie Grutko has interest in Children, Environment, Animal Welfare, Arts And Culture, Health.
What skills is Kellie Grutko known for?
Kellie Grutko has skills like Marketing Strategy, Marketing, Brand Management, Advertising, Digital Media, Digital Marketing, Marketing Communications, Digital Strategy, Public Relations, Media Buying, Media Planning, Social Media.
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