Kellie Grutko Email & Phone Number

Cornelius, NC, US

Charlotte, NC, US

• Contract Account: TargetCare Engaged to develop a robust marketing strategy for an organization providing preventive healthcare and wellness services at company worksites, ultimately improving employee health and.
• Conducted market research and competitive analysis to inform strategic decision-making.
• Developed brand awareness, revenue generation, and customer retention strategies to meet business goals.
• Generated strategic concepts for branded content, digital marketing, and channel utilization.
• Formulated marketing measurement framework to better assess business success.

Charlotte, North Carolina, US

We strengthen communities by maximizing women’s leadership in philanthropy through collective giving, education, and engagement.

The Healthtech Marketing Network is the place for senior healthtech marketing professionals to connect with peers, learn from each other and grow their careers.Currently this is a group of more than 100+ healthtech CMOs and VPs of marketing.

San Francisco, US

The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth

Davidson, North Carolina, US

• Pioneered a fresh marketing employee competency training program, helping to drive over $14B in annual revenue. Defined marketing vision for standard marketing operating procedures, enhancing collaboration across three.
• Spearheaded 10 training workshops, upskilling 200+ marketers in one year, resulting in a more efficient approach to marketing.
• Instituted a new business operating system, yielding 50+ tools, templates, and resources for better marketing consistency.
• Advanced the identity, operating model, workflow, and processes for new cross-functional department, yielding over 25 new and efficient workflow procedures and processes.
• Championed the selection, negotiation, and implementation of an advanced SaaS project management platform, boosting productivity by an estimated 15%.

Charlotte, NC, US

• Founded and manage a consultancy firm in an effort to gain experience in the health & wellness, startup, and nonprofit space. Specialized in purpose-driven marketing efforts, advising small to mid-sized organizations.
• Actively advise clients on improving marketing and communications strategies with a focus on socially responsible marketing with organizations that have a well-defined purpose.
• Developed a niche for health-related pro bono & volunteer activities for such organizations as The American Cancer Society, American Heart Association, Healthy Charlotte Coalition, and Make A Wish Foundation.
• Using an entrepreneurial spirit, founded new pet sitting company and implemented all marketing functions including brand identity and management, website creation, digital marketing efforts, email marketing campaigns.

New York, NY, US

• Promoted to SVP to facilitate performance improvements, thought leadership, and customer marketing programs in support of 3K+ employees. Drove impactful marketing programs, driving $2.2B in annual local ad revenue. Led.
• Advanced all marketing functions including brand development, communications, digital marketing, promotions, advertising, and CSR activities relating to technology-based ad sales products.
• Influenced daily operations for regional 125-person marketing organization with dotted line reporting structure.
• Counseled C-Suite by analyzing the competitive environment, resulting in over $12M in revenue growth from product marketing and sales commercialization, as well as $3M in sports marketing revenues.
• Commended for excellent recruitment and training of 12-person team including a 7-person, Telly® award-winning creative/video production team that achieved $2M in annual creative value.
• Generated $6M in sales (from over 11K leads) as a result of optimized and re-designed website and implemented digital and content strategies that rendered a 24% increase in social media interactions and a 19% increase.

New York, NY, US

• Strategically led demand generation, field marketing, and creative services in response to customer growth from 8M to 22M, earning a handpicked VP promotion.
• Innovated and launched the inaugural cable ad sales mobile app, amassing 152 monthly downloads.
• Pioneered "Take Five for Your Future," an integrated marketing program with 3K+ website visitors, 600+ video plays, and 1,200 webcast registrations.
• Championed changes in social responsibility strategy, partnering with The Ad Council for $45M in ad value, and fostered a $50M relationship with the Partnership for A Drug-Free America.
• Led comprehensive client research studies optimizing a $3M advertising budget, enhancing brand awareness and reputation.
• Unified 25 disparate brands, fueling steady double-digit growth, and oversaw the development of a field marketing structure for regional success.

New York, NY, US

• Brought on after the company merger between The Lenfest Group & Comcast Cable to help transition from a 1.3M subscriber organization to one with over 8M subscribers.
• Developed merger marketing plans representing the advertising division’s growth from 150 to 3,500 employees.
• Helped create a marketing staff structure, responsible for hiring, coaching & developing award-winning marketing team.
• Played an active role in the conceptualization and launch of company brand, strategically unifying 25 individual brands.
• Helped drive strategic brand implementation from HQ through the field and gathered support among 3,500 ad sales employees.

Ba, Advertising

Betsy Magness Fellowship Program, Organizational Leadership

Women'S Executive Leadership Program, Executive Leadership

Non-Profit/Public/Organizational Management