Kellie is a seasoned Creative Director and Leader with over 25 years of experience in the industry. Based in Melbourne, Australia, she has established herself as a global expert in consumer branding collaborating with global brands including Vitasoy, Johnson and Johnson, Kit Kat, Danone, Australian Open, SPC, Mattel, Mirvac and Cadbury. Her ability to transcend global boundaries and craft design solutions to the nuances of different cultures has made her a valuable team member.Her extensive global career in Australia, UK and Asia, has developed blend of creativity and strategic systems thinking, delivering innovative designs to global and national multi-branded portfolio's.
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Design ManagerColes Group Jun 2024 - PresentMelbourne, Victoria, Australia -
Creative Design DirectorFmcg Pack & Brand Designer Apr 2024 - PresentMelbourne, Victoria, AustraliaSeeking creative FMCG Branding challenges.Available for contract / freelance / permanent positions
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Creative DirectorThe Edison Agency Jan 2024 - Apr 2024Melbourne, Victoria, AustraliaCreating positive change for people brands and organisations.Responsible for the conceptual and executional brilliance of the creative team fostering a collaborative and inspiring work that aligns with broader business objectives. -
Freelance Graphic Designer - Senior / Design Director / Assoc. Creative DirectorSelf-Employed Aug 2022 - Feb 2024Melbourne, Victoria, AustraliaA global Packaging and Brand designer with over 20 years experience. Currently freelancing in Melbourne for local and global studios. Open for a meet & greet to share my work and China experience. *Also available for full-time opportunities.
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Associate Creative DirectorCowan Aug 2019 - Aug 2022Shanghai, ChinaBrand Creator, Reviver and Ambassador for brands in Greater China.Local and International Brands: Vitasoy, Vita Tea, Danone, Nestle, Nescafé, Yili and more. -
Associate Creative DirectorCowan Jul 2017 - Jul 2019Beijing City, China -
Freelance Designer: Packaging Fmcg SpecialistFreelance Designer / Self Employed Jan 2015 - Jun 2017Melbourne, AustraliaFreelance Melbourne: Disegno, Elmwood, Asprey, Cowan/Acorn, The Collaborative Agency, Brand Society, Passport, Cowan Asia, AP Branding VietnamOverseas: Cowan: Vietnam, Singapore & ChinaSpecialities: FMCG Packaging, Branding,Other: Visual Identities, Illustration, Signage, Corporate Documents, P.O.S
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Design DirectorCowan Dec 2012 - Dec 2014China - Shanghai & BeijingCowan is an international award winning design agency. Specialising in the connection between the shopper and the brand, we creatively and strategically simplify the brand choice.A large part of my role was to mentor and direct the junior/senior designers ensuring the Cowan International standard was upheld. This opportunity enhanced my direction, people and management skills.It was a brilliant experience to be involved in the Chinese design world and to have worked with an amazing international team. With no local language, my communication and design skills were sharpened. I had to rely heavily on visual and graphic language, this emphasised the need to implement the fundamental and basic principles of design. I quickly had to understand and learn the local cultural senstivities. What I took for granted back home was not always appropriate in a Chinese market.Over the 2 years I delivered and directed highly creative, strategic and compelling designs for: Minute Maid, Coca-Cloa, Mizone, Nescafe, Nestle: Adult Milk, Ice Cream, Chocolate, Dumex, Vinda: Tissues, VIA Feminine Hygiene, Devondale, Philips and Veet. -
Freelance DesignerCowan, Kraft, Becreative, The Collaborative Agency, Apr, Nourish & More Apr 2012 - Nov 2012
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Senior DesignerSo Brandesign 2006 - Mar 2012
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Graphic DesignerNeopurple 2000 - 2006
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Freelance Graphic DesignerVarious London Studios 1998 - 2000Freelanced in several central London Studios:Carter Wong, Bostock & Pollitt, Laura Ashley, Grey Advertising, Imagination
Kellie J. Education Details
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Graphic Design -
Billanook College
Frequently Asked Questions about Kellie J.
What company does Kellie J. work for?
Kellie J. works for Coles Group
What is Kellie J.'s role at the current company?
Kellie J.'s current role is Design Manager / Creative Director.
What schools did Kellie J. attend?
Kellie J. attended Monash University, Billanook College.
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