Kellie Jones Email and Phone Number
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I have over 15 years of digital marketing expertise, including leading D2C P&L growth through the strategic execution of effective digital experiences and investments. I am also currently pursuing a Chief Digital Officer Executive Certification from Northwestern University - Kellogg School of Management.My passion is to build consumer-centric and revenue-driving experiences that differentiate our messaging from competitors, and delight our customers. I prioritize passing that passion onto my team, and strive to build a culture that leverages consumer data and integrated technology to create scalable, personalized, and conversion-driving experiences across all touch points. Success requires ongoing team talent development, executive buy-in through proof in the business cases, and strong, trusting cross functional collaboration. I am driven by the opportunity to influence and embed digital capability across the enterprise, from sales and business strategy, to tech, to brand marketing execution. I set high standards for myself and my team, and I am in constant pursuit of new skills and technologies that can enhance digital transformation.
Whirlpool Corporation
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Director, D2C & Digital MarketingWhirlpool Corporation Feb 2024 - PresentBenton Harbor, Michigan, UsP&L accountability for KitchenAid Small Appliances, US D2C business in US. Leading the team driving the sales, merchandising, marketplaces and overall digital marketing & experience strategy. This role also includes the establishment of digital transformation initiatives focused on use of AI and automation in order to more efficiently run the business and marketing operations.
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Director, Digital GrowthWhirlpool Corporation Mar 2022 - Feb 2024Benton Harbor, Michigan, UsLeading a new and growing organization focused on unlocking incremental acquisition and revenue streams, through the rapid expansion of digital capabilities across Performance & affiliate media, CRM (1P audience modeling for email, direct mail, SMS, media), and SEO disciplines, focused on delivering the most relevant customer experiences.
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Senior Manager, D2C Growth & ExperienceWhirlpool Corporation Jan 2020 - Mar 2022Benton Harbor, Michigan, UsLeading a new and growing team of CRM, SEO, Content, and Communication managers and analysts, focused on developing and deploying differentiating Direct-to-Consumer experiences across 5 key businesses, including KitchenAid, Whirlpool & Maytag brands. Over the last 2 years, through rapid resource growth, efficient agile planning, and effective performance marketing tactics, we continue to successfully drive incremental and profitable growth for the sales channel.
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Senior Manager, Agile Growth Team / EcommerceWhirlpool Corporation Jul 2018 - Jan 2020Benton Harbor, Michigan, UsLaunched and lead a new agile growth marketing team focused on identifying growth tactics for launching a new e-commerce channel at Whirlpool. We put a strong emphasis on testing and proving out data-driven tactics with agile experiments across media, email, website and affiliate partnerships, while leveraging a differentiating consumer-centric approach to content. Success involved strong collaboration with cross-functional teams to implement new and proven digital strategies across the organization, both regionally and globally.
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Digital Strategy Lead, Maytag BrandWhirlpool Corporation Jun 2017 - Jul 2018Benton Harbor, Michigan, UsLeading the Maytag Digital Marketing Strategy & team, with a focus on leveraging consumer data and advanced analytics to drive digital marketing planning, execution, and overall business results.- Develop, evolve and manage the digital strategy across the brand eco-system- Own the website experience for shoppers & owners, including lead for site redesign and optimization. - Lead and evolve CRM and loyalty program.- Lead and execute brand-centric connected strategy via on and off-appliance technologies (Apps, Tech Integration, etc)- Lead social media strategy and oversee community management team- Leverage business and digital data and analytics to drive decision-making- Develop and implement data-driven campaign planning process for new product launches & promotions- Develop and lead content strategy and evergreen content planning
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Digital Marketing Manager, Digital Center Of ExcellenceWhirlpool Corporation May 2016 - Jun 2017Benton Harbor, Michigan, UsConsult top brands such as Whirlpool, Maytag, and KitchenAid, and external agencies with deep digital expertise to implement best-in-class digital marketing strategies, that improve reach and engagement across consumer journey, and ultimately impact brand health metrics.- Launched Whirlpool and Maytag.com across a new platform- Developed and consulted on Kitchen Aid global content strategy- Implemented a new approach to planning marketing campaigns with data-driven capabilities, redefining the way our brands plan campaigns.- Applied a new approach to how we think about and plan IMC test & learn ideas- Developed an Advanced Analytics concept to structuring big data in a way that enables marketers to use it more effectively.
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Global Digital Marketing & Engagement ManagerHenkel Jun 2014 - May 2016Düsseldorf, North Rhine-Westphalia, DeA two-year international assignment, developing and managing digital engagement strategies for five global consumer businesses and brands across 30 countries. Responsibilities include: ♦ Creative strategy and development for global product launch and brand campaigns, in collaboration with ATL activation.♦ Activation strategy for new content portals, social media channels, and influencer relations.♦ Social media content & crisis management strategies for various target groups and campaigns.♦ KPI and performance tracking.♦ Implementation of social media management & measurement tools, social intellegance programs, and campaign & content management processes.♦ Management of global service providers, creative agencies, and allocated budgets.♦ Developing internal educational courses on social media and digital marketing. -
Regional Digital Marketing ManagerHenkel May 2011 - Jun 2014Düsseldorf, North Rhine-Westphalia, De♦ Developed strategic Regional and Local Social Media, SEO, and Web Development strategies.♦ Built and executed strategic integrated digital campaign strategy for B2B and B2C businesses. ♦ Responsible for research, strategic development, and implementation for various industrial and consumer businesses and markets. ♦ Implemented various social media marketing tools and systems in order to drive efficiencies and measure KPI ♦ Developed internal digital excellence and knowledge in order to drive digital innovation within various marketing communication strategies.
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Integrated Marketing Communications SpecialistHenkel Jan 2010 - May 2011Düsseldorf, North Rhine-Westphalia, De♦ Developed marketing calendars for various B2B markets♦ Built relationships with media contacts and traveled with professional sponsored athletes♦ Wrote for internal newsletter on company events and sponsorships♦ Assisted in migrating content onto our first online product catalog following a company acquisition ♦ Introduced social media strategy and positioning concepts to industrial businesses
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General Manager / PromotionsSpin Cycle Cafe 2007 - 2010Managed and promoted local bar, cafe, and laundromat (all in one). This included daily & nightly operations, scheduling, promoting and managing weekly events, and onboarding new employees. I also set up and mantained the social media channels and website.
Kellie Jones Skills
Kellie Jones Education Details
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Northwestern University - Kellogg School Of ManagementChief Digital Officer Executive Program -
Central Connecticut State UniversityPublic Relations
Frequently Asked Questions about Kellie Jones
What company does Kellie Jones work for?
Kellie Jones works for Whirlpool Corporation
What is Kellie Jones's role at the current company?
Kellie Jones's current role is Director, D2C & Digital Marketing @KitchenAid | Digital Transformation Leader.
What is Kellie Jones's email address?
Kellie Jones's email address is ke****@****kel.com
What is Kellie Jones's direct phone number?
Kellie Jones's direct phone number is +171454*****
What schools did Kellie Jones attend?
Kellie Jones attended Northwestern University - Kellogg School Of Management, Central Connecticut State University.
What skills is Kellie Jones known for?
Kellie Jones has skills like Digital Marketing, Integrated Marketing, Social Media, Seo, Marketing Communications, Digital Media, Strategy, Web Analytics, Blogging, Web Content, User Experience, Project Management.
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