I provide digital marketing solutions for multiple, complex projects being delivered to web, social, and mobile channels to meet marketing, health services, and other business units’ digital strategies. I work with key business stakeholders at all levels to understand complex business problems and present creative, engaging, customer-centric digital solutions to be delivered in a customer-centric environment. I review and analyze web traffic, emerging trends, and the competitive landscape and communicates the current capabilities and opportunities to project teams and business stakeholders.

I identified the digital marketing strategies that align with our company’s goals, defined target audiences, analyzed data to measure the effectiveness of campaigns and determining the appropriate digital media channels to connect and engage with providers and members.

Acquired by Spartan Education Group in February 2019I maintained the key processes that allow us to operate at scale while supporting a fast-growing and complex business. I am a highly organized and analytical individual responsible for the execution of marketing operations by overseeing current processes and implementing new ones to keep our business running efficiently and effectively. It was my responsibility to think strategically and have the ability to communicate, build, and rapidly execute plans that drive results.

I provided guidance to our marketing and other departments by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands. I helped create, drive and manage strategic communications for the senior leadership. I helped build the quarterly executive communications for our VP of Marketing and CEO, along with supporting visibility for the Chief Academics/Operations Officer and VP of Admissions. Communication plans will include a platform strategy, message narrative and proposed tactical execution of the strategy. I also helped with messaging for our internal and external audiences and acting as a primary liaison to key stakeholders, functional spokespeople, and the broader communications community.

I helped with planning, executing, and tracking marketing programs, and with the development of new marketing strategies. My responsibilities included analyzing data to monitor campaigns and evaluate results, creating and managing the production of marketing collateral, helping with the organization of events, and providing project-specific administrative support.

Serving as the marketing manager’s right hand, I would stay informed about the market, industry trends, and the competitive landscape, while helping strategize and implement marketing, branding, and advertising plans. Day to day, I helped with drafting reports, creating or coordinating content, tracking results, building relationships with our sales teams, and otherwise support all marketing strategies.

I helped organize the Women's Professional Rodeo Association's rodeo in Waco, Texas (Oct 2014).

I provided unique and appropriate creative visual solutions for projects that clearly communicate the requested outcome. Along with two other graphic designers, I helped create designs, concepts, and sample layouts for projects that may include company publications, promotional materials, logos, internet websites, etc.