I'm a creative and results-oriented business leader with over twenty years experience in brand building, marketing, strategy, business and people leadership. I have a proven record of delivering end to end impactful initiatives including insight and innovation led plans that elevate brand awareness and relevance to drive sustainable business growth. I enjoy discovering hidden consumer insights and developing compelling value propositions that resonate with target segments and differentiate brands from the competition. I have successfully led the significant growth of Champion and Jockey ANZ, two of our key brands, across multiple categories and channels including expansion into new. I believe the strongest ideas most often start with the consumer, leverage our portfolio of iconic brands, such as Bonds, Sheridan, Bras N Things, Berlei, Jockey and Champion and involve cross-functional collaboration. I'm passionate about growing brands, innovative thinking and seeing an idea flourish from inception to execution. Holding the belief of it’s not just what you do but how you do it, I have a collaborative and constructive leadership style and enjoy team building and coaching.