Lead the eCommerce business with full P&L responsibility, overseeing LifeisGood.com and Marketplace sales. Manage teams across Merchandising, Performance Marketing, eCommerce Operations, and eCommerce Technology. Drive innovation through a robust test-and-learn approach.

Led the DTC team overseeing 10 eCommerce sites, 7 Wine Clubs, and 3 Telesales programs for the world's second-largest family-owned winery, with full P&L ownership. Managed a team of 13, 2 cross-functional dotted line managers and multiple vendors across Performance Marketing, Digital/Social/Influencer Marketing, eCommerce, Web Design & Development, Customer Service and Fulfillment (in-house & 3PL). Delivered double-digit eCommerce growth for 3 consecutive years.Key Accomplishments:• Delivered double digit eCommerce growth FY21 over FY20.• Given the opportunity to lead a cross-functional team in a corporate initiative to define the Omni-Channel eCommerce & Digital strategy for the organization, reporting directly to the CEO.• Gained executive alignment on a business case to initiate a replatform across all DTC channels (Web Sales, Wine Clubs, Tasting Rooms & Telesales).• Led a DTC replatform project team, re-launching 10 eCommerce websites and POS technology in 5 Tasting Room retail locations in 22 weeks (on time and on budget).• Shifted the digital marketing strategy to a ROAS focused model, partnering with brand marketing to promote consistent and cohesive messaging specific to each stage in the sales funnel.• Developed a technology roadmap that serves as the growth engine for DTC across TFE’s portfolio of brands, focused on customer acquisition, engagement & conversion, retention and referral.• Initiated formalized eCommerce QBRs to share KPIs, program updates and roadmap progress with key stakeholders.• Led and developed an incredible team across digital marketing, email marketing, content, merchandising, eCommerce technology, customer service, order processing and fulfillment.

*Wolverine Worldwide 2017 Management Award recipient: eCommerce GrowthLed the domestic eCommerce direct-to-consumer division for the Saucony brand with complete P&L ownership. Responsible for guiding and developing a high performing team, while navigating a highly matrixed organization by coordinating with brand and DTC leadership to identify strategic priorities and to position Saucony.com as a growth engine for the business.Areas of Focus: Strategy, Forecasting Key Levers (Traffic, Conversion, ASP, AOV), Long Range Planning, Marketplace Management, SEM, SEO, Email, Direct Mail, Affiliate, Remarketing, Social Prospecting, Customer Acquisition and Retention.

Headed eCommerce operations for nicandzoe.com with P&L responsibility. Notable achievements encompassed successful replatforming and redesign initiatives, formulation of brand guidelines, creation of new reports, and effective collaboration with Wholesale, Distribution, and Financial Operations to optimize inventory and streamline fulfillment processes. Drove double digit year over year eCommerce growth in 2015.

Senior leader on the Direct-to-Consumer team, played a pivotal role in orchestrating the coordination and execution of Website Content, Direct Mail, and Email Marketing. In close collaboration with Retail, Merchandising, Social, Marketing, and international teams, I maintained synchronized eCommerce and email marketing calendars. The overarching objective was to deliver a genuine global omni-channel experience for our customers, ensuring a seamless and cohesive brand journey across various touchpoints worldwide.

Member of the Go-To-Market OpenView Labs team, consulting arm to OpenView Venture Partners, responsible for consulting a portfolio of expansion stage technology companies in eCommerce, Digital Marketing, Lead Generation and Branding.

*Acquired by Moody's Analytics in 2014Member of the Data Services team, responsible for analyzing US and global deal data and supporting the integration of a refined in-house data collection system.